Educational guide
IDENTIFYING DATA							2024_25
Subject	ANÁLISIS DEL MERCADO ALIMENTARIO					Code	00107124
Study programme	0107 G. CIENCIA Y TECN. DE LOS ALIMENTOS
Descriptors	Credit.	Type	Year	Period
	4.5	Compulsory	Third	First
Language	Castellano
Prerequisites
Department	DIREC.Y ECONOMIA DE LA EMPRESA
Coordinador	FUENTES FERNANDEZ , ROSANA				E-mail	rfuef@unileon.es masula@unileon.es
Lecturers	SULÉ ALONSO , MARÍA ARÁNZAZU FUENTES FERNANDEZ , ROSANA
Web	http://
General description
Tribunales de Revisión	Tribunal titular Cargo Departamento Profesor Presidente DIREC.Y ECONOMIA DE LA EMPRESA GONZALEZ FERNANDEZ , ANA MARIA Secretario DIREC.Y ECONOMIA DE LA EMPRESA MUÑIZ MARTINEZ , NORBERTO Vocal DIREC.Y ECONOMIA DE LA EMPRESA RODRIGUEZ SANTOS , MARIA DEL CARMEN Tribunal suplente Cargo Departamento Profesor Presidente DIREC.Y ECONOMIA DE LA EMPRESA VAZQUEZ BURGUETE , JOSE LUIS Secretario DIREC.Y ECONOMIA DE LA EMPRESA GUTIERREZ RODRIGUEZ , PABLO Vocal DIREC.Y ECONOMIA DE LA EMPRESA LANERO CARRIZO , ANA

Competencias

Code
A18480
A18510
B5674
C2	CMECES2 That students know how to apply their knowledge to their work or vocation in a professional manner and possess the skills that are usually demonstrated through the development and defense of arguments and the resolution of problems within their area of study.
C3	CMECES3 That students have the ability to gather and interpret relevant data (normally within their area of study) to make judgments that include reflection on relevant issues of a social, scientific or ethical nature.

Learning aims

	Competences
		B5674	C2
	A18480	B5674	C3
	A18510		C3
		B5674	C2

Contents

Topic	Sub-topic

Planning

Methodologies  ::  Tests
	Class hours	Hours outside the classroom	Total hours
Assignments	5	4.5	9.5
Personal tuition	5	0	5
Problem solving, classroom exercises	15	15	30
Practicals using information and communication technologies (ICTs) in computer rooms	5	5	10
Lecture	20	32	52
Practical tests	2	2	4
Mixed tests	0	2	2
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies

Methodologies   ::  

	Description
Assignments
Personal tuition
Problem solving, classroom exercises
Practicals using information and communication technologies (ICTs) in computer rooms
Lecture

Personalized attention

Lecture Assignments

Description

Assessment

	Description	Qualification
Problem solving, classroom exercises		20%
Practicals using information and communication technologies (ICTs) in computer rooms		10%
Lecture		50%
Assignments		20%
Other comments and second call

Sources of information

Access to Recommended Bibliography in the Catalog ULE

Basic	, Presentaciones profesora, ,
Complementary	Jacobs, Dirk, Food and Drink in Europe, https://www.fooddrinkeurope.eu/, MERCASA, Alimentación en España 2023, https://www.mercasa.es/alimentacion-en-espana-2023-consumo-alimentario/, Schiffman, Leon G ; Wisenblit, Joseph ; Madrigal Mun?iz, Luis Oscar, Comportamiento del consumidor, Pearson, ICEX, Informes ICEX, https://www.icex.es/es/index, MAPA, Informes MAPA, https://www.mapa.gob.es/es/, UFM, informes UFM Market trends, https://trends.ufm.edu/informes/, Fischer de la Vega, Laura Estela ; Espejo Callado, Jorge, Introducción a la investigación de mercados, McGraw-Hill, Santesmases, Miguel, Marketing. Conceptos y estrategias, Pirámide,

Recommendations

Subjects that it is recommended to have taken before

MANAGEMENT AND COMMERCIALIZATION OF FOOD COMPANIES / 00107019