Educational guide
IDENTIFYING DATA 2024_25
Subject BUSINESS ECONOMICS AND MANAGING INNOVATION Code 00208023
Study programme
0208 - GRADO EN BIOTECNOLOGÍA
Descriptors Credit. Type Year Period
4.5 Compulsory Third First
Language
Castellano
Prerequisites
Department DIREC.Y ECONOMIA DE LA EMPRESA
Coordinador
HERRERA , DANNY LILIANA
 E-mail lhere@unileon.es
gsang@unileon.es
Lecturers
SÁNCHEZ GONZÁLEZ , GLORIA
HERRERA , DANNY LILIANA
Web http://
General description
Tribunales de Revisión
Tribunal titular
Cargo Departamento Profesor
Presidente DIREC.Y ECONOMIA DE LA EMPRESA GONZALEZ ALVAREZ , NURIA
Secretario DIREC.Y ECONOMIA DE LA EMPRESA CABEZA GARCIA , LAURA
Vocal DIREC.Y ECONOMIA DE LA EMPRESA GODOS DIEZ , JOSE LUIS DE
Tribunal suplente
Cargo Departamento Profesor
Presidente DIREC.Y ECONOMIA DE LA EMPRESA MIGUEL DAVILA , JOSE ANGEL
Secretario DIREC.Y ECONOMIA DE LA EMPRESA MUÑOZ DOYAGUE , MARIA FELISA
Vocal DIREC.Y ECONOMIA DE LA EMPRESA MARTINEZ CAMPILLO , ALMUDENA

Competencias
Code  
A14081
A14082
A14093
A14101
B3847
B3848
B3850
B3852
B3855
B3856
B3859

Learning aims
Competences
A14081
A14082
A14093
 B3848
B3852
B3855
A14081
A14101
 B3847
B3848
B3850
B3852
B3856
B3859

Contents
Topic Sub-topic
GENERAL CONCEPTS OF BUSINESS ADMINISTRATION 1. The Company, the Environment, and Organizational Culture.
2. Corporate Social Responsibility.
3. Management.
4. Planning, Control, and Information Systems.
5. The Organizational Structure of the Company and Human Resources Management.
6. Marketing.
7. The Financial Function of the Company.
8. Production.
NNOVATION MANAGEMENT 9. The Innovation Process.
10. Innovation Management.

Planning
Methodologies  ::  Tests
  Class hours Hours outside the classroom Total hours
Case study 15 22.5 37.5
 
 
Lecture 26 41 67
 
Mixed tests 4 4 8
 
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies
Methodologies   ::  
  Description
Case study A variety of teaching methodologies will be employed in the more practical content areas. Design Thinking Workshops. With the aim of achieving some of the competencies of the subject, it is planned to carry out a series of "workshops" whose goal is to stimulate the critical and creative thinking of the students through the development of innovative products. These workshops will use the Design Thinking methodology. With it, it is intended that the students generate ideas for an innovative product, process, or service and determine its technical and market viability. Work in these workshops will be done in groups. Case Studies. The cases invite discussion of real situations from the business world, where the student is expected to improve their analytical skills by producing quantitative and qualitative evidence to support their arguments and recommendations. In the case method, the student will first have to work individually, carefully read the case, and think about the case. In class, the professor presents a summary of the case, poses the questions, and stimulates group discussion. At the end of the class, the students will submit their case resolution, in which they must extract the useful lessons and observations that are inherent to the situation of the case and that arise from the discussion.
Lecture The development of the course is structured into two or three weekly sessions. The majority of the topics will be developed in theoretical sessions. The theoretical and practical content will be interrelated and span 13 weeks across ten topics. The more theoretical content will be delivered through participatory lessons, in which the professor introduces the topics and encourages active participation in class. Students will have access to the materials presented by the professor in class, as well as to readings that will allow them to delve deeper into the study of the topics.

Personalized attention
 
Lecture
Description

Assessment
  Description Qualification
Lecture The theoretical content of the course will be assessed through two written exams. The first will take place midway through the course and the second at the end. These two exams will account for 60% of the final grade for the course.

Students must score higher than a 4 on each of the theoretical exams. 		60%
Case study The assessment of the practical content, regarding the workshops and case studies, will be continuous. In class, students will form groups of no more than 3 people for the development of these activities. When required by the instructor, groups must present their progress in the development of their activities to the class, as well as a written report. The assessment of the practical content accounts for 40% of the final grade for the course and requires attendance at all practical sessions to achieve the maximum score. All group members must be present in the practical class for these activities to be assessable. The grade for this continuous assessment can be made up during the extraordinary exam session if the student has submitted 80% of the workshops and cases. Otherwise, only 60% of the grade can be assessed.
Practical content may also include the assessment of in-class presentations of: cases or readings related to the study area. Similarly, written evaluations on the content of the workshops and cases may be opted for.
The instructor will explain in class the more specific aspects of the assessment process and class development.
In the December session, the grade from the continuous assessment is not recoverable, and the student can only be assessed for 70% of the grade. 		40%
 
Other comments and second call

A student who does not pass the ordinary examination session will be able to sit for a theoretical exam in the second session, corresponding to 60% of the final grade. If the student has attended and submitted 80% of the workshops and cases, they can add the 40% pertaining to the practical part to that 60%. Otherwise, the student will only have access to 60% of the final grade, with a maximum possible grade of 6. During the testing, no materials will be allowed except for what is essential to take the test (pen and paper). The possession and use of mobile and/or electronic devices during the examinations are strictly forbidden. Merely having such devices, as well as notes, books, folders, or various unauthorized materials during the assessment tests, will result in the immediate withdrawal of the exam, expulsion from it, and a failing grade, with the incident being reported to the Academic Authority of the Center to carry out the actions provided in the Guidelines for Action in Cases of Plagiarism, Copying or Fraud in Examinations or Assessment Tests, approved by the Standing Committee of the Governing Council on January 29, 2015.

Sources of information
Access to Recommended Bibliography in the Catalog ULE

Basic Ferrell, O.; Hirt, G.; Ferrell, L., Business: A Changing World, McGraw-Hill, 2009
Jones, G. , Contemporary Management, McGraw-Hill, 2009
Schilling, M. , Dirección Estratégica de la Innovación Tecnológica, McGraw-Hill, 2008
Iborra, M. ; Dasí, A.; Dolz, C.; Ferrer, C. , Fundamentos de Dirección de Empresas: Conceptos y Habilidades Directivas, Thomson, 2007
Cuervo-García, A. , Introducción a la Administración de Empresas, Civitas, 2006
Daft, R.; Kendrick, M. Vershinina, N. , Management, South-Western, 2010
Boddy D., Management an Introduction, Prentice Hall, 2008
Griffin, R. , Management principles and Practices, South-Western, 2011
Tidd, J.; Bessant, J.; Pavitt, K., Managing Innovation, Wiley, 2005
Williams C., MGMT, South-Western, 2011
Dogson, M.; Gann, D.; Salter, A. , The Management of Technological Innovation, Oxford, 2008

Complementary


Recommendations


 
Other comments
In the regular session, the grade corresponds to the sum of 60% from the evaluation of theoretical content and 40% from the practical part (case studies and idea workshop). A student who does not pass the regular session may take (in the second session) a theoretical exam corresponding to 60% of the final grade. If they have attended and submitted 80% of the case studies and idea workshops, they can add the 40% pertaining to the practical part to that 60%. Otherwise, they will only have access to 60% of the final grade, with a maximum possible grade of 6. In the December session, the 40% from the practical part is not recoverable. However, a student can be assessed for 70% of the final grade, with a maximum possible grade of 7.