Educational guide
IDENTIFYING DATA 2024_25
Subject ADVERTISING LAW Code 00304052
Study programme
0304 - GRADO EN DERECHO
Descriptors Credit. Type Year Period
3 Optional Fourth Second
Language
Castellano
Prerequisites
Department DERECHO PRIV. Y DE LA EMPRESA
Coordinador
DÍAZ GÓMEZ , MARÍA DE LAS ANGUSTIAS
E-mail madiag@unileon.es
eperc@unileon.es
Lecturers
DÍAZ GÓMEZ , MARÍA DE LAS ANGUSTIAS
PEREZ CARRILLO , ELENA FATIMA
Web http:// http://blogs.unileon.es/mercantil/
General description This course is designed to provide students with specific training in Advertising Law, providing them with sufficient knowledge to apply these regulations and know how to interpret them properly, offering solutions to legal conflicts that may arise in advertising practice.
Tribunales de Revisión
Tribunal titular
Cargo Departamento Profesor
Presidente DERECHO PRIV. Y DE LA EMPRESA RODRIGUEZ ESCANCIANO , SUSANA
Secretario DERECHO PRIV. Y DE LA EMPRESA ALVAREZ CUESTA , HENAR
Vocal DERECHO PRIV. Y DE LA EMPRESA QUIROS HIDALGO , JOSE GUSTAVO
Tribunal suplente
Cargo Departamento Profesor
Presidente DERECHO PRIV. Y DE LA EMPRESA FERNANDEZ DOMINGUEZ , JUAN JOSE
Secretario DERECHO PRIV. Y DE LA EMPRESA AGRA VIFORCOS , BEATRIZ
Vocal DERECHO PRIV. Y DE LA EMPRESA MARTINEZ BARROSO , MARIA DE LOS REYES

Competencias
Code  
C2 CMECES2 That students know how to apply their knowledge to their work or vocation in a professional manner and possess the skills that are usually demonstrated through the development and defense of arguments and the resolution of problems within their area of study.
C4 CMECES4 That students can transmit information, ideas, problems and solutions to both a specialised and non-specialised audience

Learning aims
Competences
C2
C4

Contents
Topic Sub-topic
SUBJECT 1: GENERAL PART: FUNDAMENTAL ELEMENTS AND LEGAL REGIME OF ADVERTISING.

SUBJECT 2: UNLAWFUL ADVERTISING:
VARIOUS TYPES OF UNLAWFUL ADVERTISING.

SUBJECT 3: PROTECTION AGAINST UNLAWFUL ADVERTISING. ACTIONS AGAINST UNLAWFUL ADVERTISING.

SUBJECT 4: SELF-REGULATION IN ADVERTISING MATTERS. SELF-CONTROL OF ADVERTISING.

SUBJECT 5. ADVERTISING OF SPECIFIC PRODUCTS AND SERVICES. SPECIAL REGULATION.

Planning
Methodologies  ::  Tests
  Class hours Hours outside the classroom Total hours
Personal tuition 3 0 3
 
Case study 12 0 12
Presentations / expositions 2 0 2
Assignments 4 0 4
 
Lecture 34 0 34
 
Objective multiple-choice tests 20 0 20
 
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies
Methodologies   ::  
  Description
Personal tuition
Case study
Presentations / expositions
Assignments
Lecture

Personalized attention
 
Lecture
Case study
Presentations / expositions
Assignments
Objective multiple-choice tests
Description

Assessment
  Description Qualification
Lecture The theoretical classes will be mainly aimed at the explanation of the basic dogmatic concepts and the analysis of the problems arising from the application of the legal regime of the institutions that make up this subject. These classes will be completed with the study by the student of the recommended materials.

The active participation of students in class will be valued, showing dedication and interest in acquiring knowledge of the subject and being able to apply it in practice.
see other comments
Case study The practical classes will be oriented, on the one hand, to the training of the student in the search and handling of legal sources and, on the other hand, to the application of the knowledge obtained in the theoretical classes, as well as to the understanding and resolution of legal-real conflicts. Considered from the latter perspective, these classes will require a previous work of the student in the collection and analysis of materials, as well as the preparation and drafting of writings in which he/she offers a solution -reasoned with legal arguments- to the cases submitted for his/her consideration.

Rigor in the resolution of the cases and clarity of exposition will be valued.

see other comments
Presentations / expositions The student's training may be complemented by other teaching tools, materialized in other activities, including, for example, the preparation and presentation of papers. see other comments
Assignments As a training tool, the teacher may ask the students to carry out and present papers on the contents of the course.
see other comments
Presentations/exhibitions

see other comments
Objective multiple-choice tests - Students who participate in the different activities proposed by the teachers of the course and who, through the continuous evaluation of these activities obtain at least 5 points, will have passed the course, without the need to take a multiple-choice exam.

-Those who do not obtain the minimum score of 5 points by means of this continuous evaluation, will have to take and obtain a minimum of 5 points in a final written test, type test, in order to pass the course. In this test, each wrong answer will subtract a value equivalent to half of the value assigned to each correct answer.
In order to obtain an "A" or "A" grade, the completion of an objective multiple-choice test or the elaboration of a specific work may be required.
see other comments
Others In the extraordinary call, the student must take and pass a multiple-choice exam. The grade obtained in this exam will be the overall grade of the course.
The course will only be passed if the final grade is equal or higher than 5 points.
 
Other comments and second call
The course will only be passed if the final grade is equal or higher than 5 points.

- Students who participate in the different activities proposed by the teachers of the course and who, through the continuous evaluation of these activities obtain at least 5 points, will have passed the course, without the need to take the final exam.

-Those who do not obtain the minimum score of 5 points by means of this continuous evaluation, will have to take and obtain a minimum of 5 points in a final written test, type test, in order to pass the course. In this multiple-choice test, each wrong answer will subtract a value equivalent to half of the value assigned to each correct answer.

In the second call and, if applicable, in the extraordinary call in December, the student must take and pass a multiple-choice exam. The objective multiple-choice test represents 100% of the final grade.

In all the multiple-choice tests, in any exam, each wrong answer will subtract a value equivalent to half of the value assigned to each correct answer.

The handling of any material other than the usual stationery (pencil and pen) will not be allowed during the tests. The possession and use of mobile and/or electronic devices during the tests is strictly forbidden. The simple possession of such devices as well as notes, books, folders or various unauthorized materials during the evaluation tests, will result in the immediate withdrawal of the exam, its expulsion from the same and its qualification as failed, communicating the incident to the Academic Authority of the Center to carry out the actions provided in the Guidelines for Action in Cases of Plagiarism, Copying or Fraud in Exams or Evaluation Tests, approved by the Standing Committee of the Governing Council of January 29, 2015.

The recording without express permission of classes, tutorials or consultations with teachers of this subject either in audio, audiovisual or by any other means is strictly prohibited. In case of non-compliance, sanctions will be applied and legal action will be taken as deemed appropriate in accordance with current regulations.

Sources of information
Access to Recommended Bibliography in the Catalog ULE

Basic

Complementary


Recommendations


Subjects that it is recommended to have taken before
COMMERCIAL LAW I: FUNDAMENTALS OF COMMERCIAL LAW AND COMPANY LAW / 00304018
COMMERCIAL LAW II: COMPETITION LAW, INDUSTRIAL PROPERTY LAW AND BANKRUPTCY LAW / 00304022
COMMERCIAL LAW III: COMMERCIAL CONTRACTS AND SECURITIES / 00304027