Educational guide
IDENTIFYING DATA							2024_25
Subject	PRINCIPLES OF MARKETING					Code	00508008
Study programme	0508 - G.ADMINISTRACIÓN Y DIR.DE EMPRESAS
Descriptors	Credit.	Type	Year	Period
	6	Basic Training	First	Second
Language	Castellano
Prerequisites
Department	DIREC.Y ECONOMIA DE LA EMPRESA
Coordinador	LANERO CARRIZO , ANA				E-mail	alanc@unileon.es csahp@unileon.es
Lecturers	LANERO CARRIZO , ANA SAHELICES PINTO, CÉSAR
Web	http://
General description	The subject reviews the fundamentals of marketing, including knowledge of the market and the consumer, analysis of the demand, and study of the marketing mix variables (product, ptice, place, and promotion)
Tribunales de Revisión	Tribunal titular Cargo Departamento Profesor Presidente DIREC.Y ECONOMIA DE LA EMPRESA VAZQUEZ BURGUETE , JOSE LUIS Secretario DIREC.Y ECONOMIA DE LA EMPRESA SULE ALONSO , MARIA ARANZAZU Vocal DIREC.Y ECONOMIA DE LA EMPRESA MUÑIZ MARTINEZ , NORBERTO Tribunal suplente Cargo Departamento Profesor Presidente DIREC.Y ECONOMIA DE LA EMPRESA CERVANTES BLANCO , MIGUEL FRANCISCO Secretario DIREC.Y ECONOMIA DE LA EMPRESA GONZALEZ FERNANDEZ , ANA MARIA Vocal DIREC.Y ECONOMIA DE LA EMPRESA RODRIGUEZ SANTOS , MARIA DEL CARMEN

Competencias

Code
A19147
A19148
A19149
B5846
B5847
B5848
B5849
B5852
B5853
B5854
B5856
B5857
B5858
B5859
B5860
B5861
B5862
C1	CMECES1 That students have demonstrated possession and understanding of knowledge in an area of study that is based on general secondary education, and is usually found at a level that, although supported by advanced textbooks, also includes some aspects that involve knowledge from the cutting edge of their field of study
C3	CMECES3 That students have the ability to gather and interpret relevant data (normally within their area of study) to make judgments that include reflection on relevant issues of a social, scientific or ethical nature.
C4	CMECES4 That students can transmit information, ideas, problems and solutions to both a specialised and non-specialised audience

Learning aims

	Competences
	A19147	B5847 B5857 B5858 B5860 B5861	C1 C3
	A19148	B5847 B5848 B5849 B5852 B5862	C1
	A19147	B5847 B5849 B5853 B5856 B5859 B5860 B5862	C1 C3
	A19147	B5846 B5852 B5853 B5857 B5858	C1 C3
	A19147	B5847 B5848 B5852 B5854 B5858 B5860 B5862	C1 C3
	A19149	B5847 B5853 B5856 B5859 B5860 B5862	C1 C3
	A19148	B5848 B5849 B5853 B5854 B5859 B5860 B5862	C4

Contents

Topic	Sub-topic

Planning

Methodologies  ::  Tests
	Class hours	Hours outside the classroom	Total hours
	40	40	80
	0	20	20
	10	30	40
Lecture	0	0	0
Mixed tests	4	0	4
	6	0	6
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies

Methodologies   ::  

	Description
Lecture

Personalized attention

Description

Assessment

	Description	Qualification
Mixed tests		Supondrá el 50% de la calificación de la asignatura.
		Supondrá el 30% de la calificación de la asignatura (con una ponderación en función de la participación y asistencia a clase entre 0,5 y 1,5)
Other comments and second call

Sources of information

Access to Recommended Bibliography in the Catalog ULE

Basic	Santesmases, M., Merino, M.J., Sánchez, J. y Pindado, T. (2009, 2011, 2014, 2018), Fundamentos de Marketing, Pirámide, Madrid Amstrom, G.; Kotler,P.; Merino, M.J.; Pintado, T.; Juan, J.M. (2011) , Introducción al Marketing, Prentice-Hall, Madrid
Complementary	Kotler, P.; Lane, K.: Cámara, D. y Mollá, A. (2006) , Dirección de Marketing , Prentice-Hall, Madrid Stanton, W. J.; Etzel, M. J. y Walter, B. J. (2004), Fundamentos de Marketing, Mc Graw-Hill, Mexico Santesmases, M. (2012) , Marketing. Conceptos y estrategias , Pirámide, Madrid

Recommendations