Educational guide
IDENTIFYING DATA 2024_25
Subject STRATEGIC MANAGEMENT Code 00511017
Study programme
0511 - G.MARKETING E INVESTIGACIÓN DE MERCADOS
Descriptors Credit. Type Year Period
6 Compulsory Second Second
Language
Castellano
Prerequisites
Department DIREC.Y ECONOMIA DE LA EMPRESA
Coordinador
CABEZA GARCÍA , LAURA
E-mail lcabg@unileon.es
bjimp@unileon.es
Lecturers
CABEZA GARCÍA , LAURA
JIMENEZ PARRA , BEATRIZ
Web http://
General description The aim of this subject is to analyse in deep the theoretical and practical topics related to Strategy Management: strategic analysis, competitive and global strategies and the implementation of firm strategies
Tribunales de Revisión
Tribunal titular
Cargo Departamento Profesor
Presidente DIREC.Y ECONOMIA DE LA EMPRESA GONZALEZ ALVAREZ , NURIA
Secretario DIREC.Y ECONOMIA DE LA EMPRESA HERRERA ENRIQUEZ , DANNY LILIANA
Vocal DIREC.Y ECONOMIA DE LA EMPRESA GARCIA RAMOS , CONSTANTINO
Tribunal suplente
Cargo Departamento Profesor
Presidente DIREC.Y ECONOMIA DE LA EMPRESA SANCHEZ GONZALEZ , GLORIA
Secretario DIREC.Y ECONOMIA DE LA EMPRESA MARTINEZ CAMPILLO , ALMUDENA
Vocal DIREC.Y ECONOMIA DE LA EMPRESA MUÑOZ DOYAGUE , MARIA FELISA

Competencias
Code  
A16274
B5105
B5106
B5110
C2 CMECES2 That students know how to apply their knowledge to their work or vocation in a professional manner and possess the skills that are usually demonstrated through the development and defense of arguments and the resolution of problems within their area of study.

Learning aims
Competences
Make decisions about the choice of strategies based on carrying out a strategic analysis A16274
 B5110
Acquire skills for business organization and management B5105
B5106
 C2

Contents
Topic Sub-topic
INTRODUCTION TOPIC 1. The nature of Strategic Management
1.1. Strategic decisions
1.2. The strategic management process and its responsibility
STRATEGIC ANALYSIS TOPIC 2. Stakeholders and company objectives
2.1. Value creation as a company objective
2.2. The company's interest groups (stakeholders)
2.3. Corporate governance
2.4. Corporate social responsibility
2.5. The mission and vision of the company

TOPIC 3. External analysis of the company
3.1. The environment of the company
3.2. Analysis of the general environment
3.3. Delimitation of the specific environment
3.4. Industry structure analysis

TOPIC 4. Internal analysis of the company
4.1. Theory of resources and capabilities
4.2. Resources and capabilities
4.3. Identification of resources and capabilities
4.4. Strategic evaluation of resources and capabilities
4.5. Management of resources and capabilities
FORMULATION OF STRATEGIES TOPIC 5. Strategies and competitive advantages
5.1. Strategy and competitive advantage
5.2. The competitive advantage in costs
5.3. The competitive advantage in differentiation
5.4. Expanding Porter's Strategies: The Strategic Clock
5.5. Competitive strategies in technology-based industries

TOPIC 6. Corporate strategies: expansion and internationalization
6.1. The definition of the field of activity
6.2. Development directions
6.3. The expansion strategy
6.4. The multinational company
6.5. Global and multi-country industries: types of strategies
6.6. Methods of entry into foreign markets

TOPIC 7. Corporate strategies: diversification, vertical integration and restructuring
7.1. Business diversification
7.2. The related diversification strategy
7.3. The unrelated or conglomerate diversification strategy
7.4. The vertical integration strategy
7.5. Restructuring strategies in the business portfolio

TOPIC 8. Development methods: internal and external growth
8.1. Internal growth vs. external growth
8.2. External growth: mergers and acquisitions of companies
8.3. External growth: business cooperation
IMPLEMENTATION OF STRATEGIES TOPIC 9. Evaluation and implementation of strategies
9.1. The strategy evaluation and selection process
9.2. The implementation of strategies
9.3. Planning and strategic control

Planning
Methodologies  ::  Tests
  Class hours Hours outside the classroom Total hours
10 23 33
 
22 10 32
0 27 27
 
Lecture 23 30 53
 
Mixed tests 5 0 5
 
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies
Methodologies   ::  
  Description
Directed: In-person teaching-learning activities, led by the teacher: theoretical classes with a master session and expository-participatory activities.
Supervised: Teaching-learning activities with teacher monitoring: cases and practical work, group activities, presentations and exhibitions, tutorials.
Autonomous: Activities in which the student organizes autonomously: individual and group work.
Lecture Lecture: For each topic, the teacher will present and explain its main objectives based on real case examples. To do this, students will have at their disposal readings (notes, articles) and slides with the contents of each session. The teacher will try to encourage the active participation of the students derived from both possible doubts and comments that may arise and questions that the teacher may ask with the aim of enriching the presentation.

Personalized attention
 
Mixed tests
Description
Group or collective tutorials will be carried out in the classroom according to the distribution indicated by the teacher. During them, the activities requested will be monitored and possible doubts will be resolved.

On the other hand, there will also be individual virtual tutorials (if necessary) and traditional ones for any questions that students may have about the theoretical-practical content of the subject and which will be evaluated in the theoretical-practical tests, or in general, or any issue related to the subject.

Assessment
  Description Qualification
Practical cases/activities: Active participation in classes and delivery of written exercises in the manner and on the date indicated by the teacher on the practical cases or other proposed activities. Sometimes they will be done individually and other times they will be group activities. Su valoración relativa será del 30% de la nota final de la asignatura.
Mixed tests -There will be two written theoretical-practical tests that will be held in the classroom and will consist of 10 short answer questions (each question will be worth 1 point) to evaluate knowledge and understanding of the subject matter.

- Practical questionnaires will be carried out in the classroom throughout the subject aimed at evaluating the continuous acquisition of content.
 - Las dos pruebas teórico-prácticas supondrán el 60% de la calificación final (30% y 30%, respectivamente), siendo necesario que el alumno alcance una nota media mínima de 4 entre los dos exámenes (escala 0-10 puntos) y a su vez que la nota en cada uno de los exámenes sea de al menos un 3 (escala 0-10 puntos).

- Los cuestionarios prácticos supondrán el 10% de la nota final de la asignatura.
 
Other comments and second call

In the second ordinary convocation, the student will be able to recover the part corresponding to the two theoretical-practical tests as well as part of the practical cases/activities that the teacher considers can be recovered. The practical questionnaires are not recoverable in the extraordinary convocations. Students who choose to take the December exam will have to take a theoretical-practical exam that will have a weight of 100% of the grade for the subject.

During the development of the tests, no material will be allowed to be handled except for exchange students whose native language is not Spanish, who may have a dictionary. The possession and use of mobile and/or electronic devices is strictly prohibited during the tests. The simple possession of these devices, as well as notes, books, folders or various unauthorized materials during the evaluation tests, will result in the immediate withdrawal of the exam, expulsion from it and qualify as a fail. The incident will be also communicated to the Academic Authority of the Center to carry out the actions provided for in the Guidelines for Action in Cases of Plagiarism, Copying or Fraud in Examinations or Evaluation Tests, approved by the Permanent Commission of the Government Council on January 29, 2015.

Sources of information
Access to Recommended Bibliography in the Catalog ULE

Basic

Guerras Martín, L.A. & Navas López, J.E. (2022). La dirección estratégica de la empresa: teoría y aplicaciones . Thomson Reuters-Civitas, Madrid (6ª edición).

Guerras Martín, L.A. & Navas López, J.E. (2018): Fundamentals of strategic management . Civitas (2ª edición).

Navas López, J.E. & Guerras Martín, L.A. (2023). Fundamentos de dirección estratégica de la empresa . Thomson-Civitas, Madrid (3ª edición).

Complementary

Barney, J.B. (2011): Gaining and sustaining competitive advantage . Prentice Hall, Upper Saddle River, Nueva Jersey (4ª edición).

Barney, J.B. & Hesterly, W. (2019): Strategic management and competitive advantage: concepts and cases . Pearson Prentice-Hall (6ª edición).

Besanko, D., Dranove, D., Shanley, M. & Schaefer, S. (2017): Economics of strategy . John Willey & Sons, Nueva York (7ª edición).

Brickley, J.A., Smith, C.W. & Zimmerman, J.L. (2020): Managerial economics and organizational architecture . McGraw-Hill/Irwin, Burr Ridge, Illinois (7ª edición).

Dess, G.G. & Lumpkim, G. (2003): Dirección estratégica . McGraw Hill, Madrid,

Dess, G.G., McNamara, G., Eisner, A.L. & Lee, S.H. (2021): Strategic management: texts and cases . McGraw Hill (10ª edición).

Fernández Sánchez, E. & Ramírez Alesón, M. (2021): Fundamentos para la toma de decisiones estratégicas de la empresa . Editorial Pirámide, Madrid.

Grant, R.M. (2014): Dirección estratégica: conceptos, técnicas y aplicaciones . Civitas, Madrid (8ª edición).

Guerras Martín, L.A. & Navas López, J.E. (2018): Fundamentals of strategic management . Civitas (2ª edición).

Hitt, M.A., Ireland, R.D. & Hoskisson, R.E. (2023): Strategic management: concepts and Cases: Competitiveness and globalization . South-Western College Pub (14ª edición).

Johnson, G., Scholes, K. & Whittington, R. (2006): Dirección estratégica . Pearson-Prentice-Hall Internacional, Madrid (7ª edición).

Porter, M. (2015): Estrategia competitiva . Técnicas para el análisis de los sectores industriales y de la competencia . CECSA, México (2ª edición).

Rothaermel, F.T. (2023): Strategic management . McGraw-Hill/Irwin (6ª edición).

Thomson, A.A., Peteraf, M.A., Gamble, J.E. & Strickland, A.J. (2023): Administración estratégica . McGraw Hill, México (23ª edición).

Saloner, G., Shepard, A. & Podolny, J. (2005): Administración estratégica . LimusaWiley, Mexico (1ª edición).

Walker, G. & Madsen, T. (2016): Modern competitive strategy . McGraw-Hill, Londres (4ª edición).

Ventura, J. (2008): Análisis estratégico de la empresa . Paraninfo, Madrid.

* Academic Journals

Universia Business Review ( http://ubr.universia.net )

Harvard Deusto Business Review ( http://www2.e-deusto.com/cdrevistasw/hdbr.htm )

Emprendedores (http://www.emprendedores.es )

Actualidad Económica ( http://www.actualidadeconomica.com )

Alta Dirección (http://www.altadireccion.es )

* Other materials: Strategic stories from GuerrasMartín & Navas López web page

https://www.guerrasynavas.com/cuentos.htm

* Electronic resources

Support videos: https://www.guerrasynavas.com/videos.htm

https://www.youtube.com/user/GuerrasyNavas2007/videos

University of León web page: www.unileon.es

Web tool to support virtual teaching atthe University of León: Moodle

Press websites: www.elpais.es;www.elmundo.es www.expansión.com;www.cincodias.com


Recommendations


Subjects that it is recommended to have taken before
PRINCIPLES OF BUSINESS ADMINISTRATION / 00511005
 
Other comments
Note: Both the programming, the teaching methodology, and the evaluation and grading systems may be subject to modifications of which the students will be notified in advance, through the usual means. Additionally, the evaluation and grading systems may be subject to exceptional situations that will be appropriately assessed by the teacher.