Educational guide
IDENTIFYING DATA							2024_25
Subject	ACCOUNTING INFORMATION SYSTEMS					Code	00511028
Study programme	0511 - G.MARKETING E INVESTIGACIÓN DE MERCADOS
Descriptors	Credit.	Type	Year	Period
	6	Compulsory	Third	Second
Language	Castellano
Prerequisites
Department	DIREC.Y ECONOMIA DE LA EMPRESA
Coordinador	LÓPEZ GONZÁLEZ , ENRIQUE				E-mail	elopg@unileon.es mcmenc@unileon.es
Lecturers	LÓPEZ GONZÁLEZ , ENRIQUE MENDAÑA CUERVO , MARÍA CRISTINA
Web	http://sicodinet2.unileon.es
General description
Tribunales de Revisión	Tribunal titular Cargo Departamento Profesor Presidente DIREC.Y ECONOMIA DE LA EMPRESA FERNANDEZ SANTOS , YOLANDA Secretario DIREC.Y ECONOMIA DE LA EMPRESA GUTIERREZ LOPEZ , CRISTINA Vocal CASTRO CASTRO , PAULA Tribunal suplente Cargo Departamento Profesor Presidente DIREC.Y ECONOMIA DE LA EMPRESA GONZALEZ VELASCO , MARIA DEL CARMEN Secretario DIREC.Y ECONOMIA DE LA EMPRESA VALDUNCIEL BUSTOS , LAURA Vocal DIREC.Y ECONOMIA DE LA EMPRESA AMOR TAPIA , BORJA

Competencias

Code
A16273
A16275
B5090
B5093
B5096
B5097
B5101
B5102
B5108
B5110
C2	CMECES2 That students know how to apply their knowledge to their work or vocation in a professional manner and possess the skills that are usually demonstrated through the development and defense of arguments and the resolution of problems within their area of study.
C3	CMECES3 That students have the ability to gather and interpret relevant data (normally within their area of study) to make judgments that include reflection on relevant issues of a social, scientific or ethical nature.
C4	CMECES4 That students can transmit information, ideas, problems and solutions to both a specialised and non-specialised audience

Learning aims

	Competences
	A16273 A16275	B5093 B5096 B5102 B5108 B5110	C3 C4
	A16273 A16275	B5090 B5093 B5096 B5097 B5101 B5102 B5108 B5110	C2
	A16273 A16275	B5093 B5096 B5097 B5101 B5102 B5108 B5110	C2 C3

Contents

Topic	Sub-topic

Planning

Methodologies  ::  Tests
	Class hours	Hours outside the classroom	Total hours
PBL (Problem Based Learning)	15	30	45
Assignments	10	35	45
Personal tuition	5	5	10
Lecture	20	20	40
Mixed tests	5	0	5
	5	0	5
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies

Methodologies   ::  

	Description
PBL (Problem Based Learning)
Assignments
Personal tuition
Lecture

Personalized attention

Personal tuition Lecture

Description

Assessment

	Description	Qualification
Mixed tests		40%
		45%
Other comments and second call

Sources of information

Access to Recommended Bibliography in the Catalog ULE

Basic	SIMKIN, M.G.; NORMAN, C.S. y ROSE, J., Core concepts of accounting information systems, John Wiley & Sons, 2012 GREWAL, D. y LEVY, M., Marketing, McGraw-Hill/Irwin, 2014 PRIDE, W.M. y FERRELL, O.C., Marketing, Cengage Learning, 2016 MCDONALD, M. y MOUNCEY, P., Marketing accountability: how to measure marketing effectiveness, Kogan Page, 2009 MCDONALD, M.; SMITH, B. y WARD, K., Marketing Due Diligence: Reconnecting Strategy to Share Price, Butterworth-Heinemann, 2006 DIBB, S. y SIMKIN, L., Marketing Essentials, Cengage Learning EMEA, 2013 KOTLER. Ph. y KELLER, K.L. , Marketing management, Pearson, 2012 HARTLEY, R.F., Marketing mistakes and successes, John Wiley & Sons, 2009 MCDONALD, M.; FROW, P. y Payne, A., Marketing plans for service businesses: a complete guide, John Wiley & Sons, 2011 SOLOMON, M.R.; MARSHALL, G.W. y STUART, E.W., Marketing: real people, real choices, Pearson, 2012 KERIN, R.A. y HARTLEY, S.W., Marketing: The Core, McGraw Hill Education, 2016
Complementary

Recommendations