Educational guide
IDENTIFYING DATA 2024_25
Subject FINANCIAL DECISION Code 00511029
Study programme
0511 - G.MARKETING E INVESTIGACIÓN DE MERCADOS
Descriptors Credit. Type Year Period
6 Compulsory Third First
Language
Castellano
Prerequisites
Department DIREC.Y ECONOMIA DE LA EMPRESA
Coordinador
FEITO RUIZ, ISABEL
 E-mail ifeir@unileon.es
mttasf@unileon.es
Lecturers
TASCÓN FERNÁNDEZ , MARÍA TERESA
FEITO RUIZ, ISABEL
Web http://
General description Theoretical and practical aspects of the financial management of the business: assessment and selection of investment projects; funding sources; capital structure and cost of capital.
Tribunales de Revisión
Tribunal titular
Cargo Departamento Profesor
Presidente CASTRO CASTRO , PAULA
Secretario DIREC.Y ECONOMIA DE LA EMPRESA VALDUNCIEL BUSTOS , LAURA
Vocal DIREC.Y ECONOMIA DE LA EMPRESA AMOR TAPIA , BORJA
Tribunal suplente
Cargo Departamento Profesor
Presidente DIREC.Y ECONOMIA DE LA EMPRESA SIERRA FERNANDEZ , MARIA DEL PILAR
Secretario GONZALEZ FERNANDEZ , MARCOS
Vocal DIREC.Y ECONOMIA DE LA EMPRESA ROBLES GONZALEZ , FRANCISCO JAVIER

Competencias
Code  
A16274
A16275
B5097
B5098
B5105
B5107
B5108

Learning aims
Competences
1. Find annuities and other loan terms with different repayment modalities. 2. Select investment projects, by static and dynamic methods. 3. Calculate the effect of inflation and taxation on investment projects, performing sensitivity analyses to the variation of these factors. 4. Prepare financial tables to jointly analyze pure investment projects and different financing alternatives. 5. Calculate the cost of the different types of own and external sources of financing. 6. Calculate the weighted average cost of resources of a company with different capital structure alternatives. 7. Prepare the company's treasury budget. 8. Break down financial profitability into value drivers to decide which ones the company needs to act on if it wants to create value. A16274
A16275
 B5097
B5098
B5105
B5107
B5108

Contents
Topic Sub-topic
Part I: INTRODUCTION 1. FUNDAMENTALS
2. CORPORATE FINANCE DECISIONS
Part II: INVESTMENT PROJECT ANALYSIS AND VALUATION 3. INVESTMENT DECISION (CAPITAL BUDGETING)
4. EXTENSION OF INVESTMENT PROJECT ANALYSIS
Part III: FINANCING SOURCES 5. SPANISH FINANCIAL SYSTEMS
6. FINANCIAL MARKETS
7. TYPES OF FINANCING
Part IV: FINANCIAL STRATEGY 8. CAPITAL STRUCTURE AND THE COST OF CAPITAL
9. FINANCIAL PLANNING

Planning
Methodologies  ::  Tests
  Class hours Hours outside the classroom Total hours
Tutorship of group 10 15 25
 
Case study 5 7.5 12.5
Practicals using information and communication technologies (ICTs) in computer rooms 20 30 50
 
Lecture 20 30 50
 
3 4.5 7.5
Mixed tests 2 3 5
 
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies
Methodologies   ::  
  Description
Tutorship of group Collective tutorials for the realization of training activities with the presence of the teacher.
Case study Practical classes for the discussion and resolution of real cases (individually and in teams).
Practicals using information and communication technologies (ICTs) in computer rooms Practical exercises with computer resources and use of databases and information from websites specialized in financial information.
Lecture Participative theoretical classes, which combine the student's personal previous work and questioning with the explanation of the contents of the program through oral presentation, the use of a blackboard or projection cannon, and the use of support materials available on the Web.

Personalized attention
 
Lecture
Tutorship of group
Case study
Practicals using information and communication technologies (ICTs) in computer rooms
Description
- Tutoring by the professor: students may go to the Faculty's office, during the tutorial schedule set at the beginning of the academic year.
- Virtual tutorials: students will be able to make queries via e-mail or Moodle or Google Meet.

Collective tutorials for the performance of training activities with the presence of the teacher, at the times assigned in the timetable of the subject.

The office and virtual tutorials for English Friendly students will be in English.

Assessment
  Description Qualification
Within the continuous assessment process, the completion of the assignment will contribute to the maximum score of 2.5 points. The presentation and additional practices submitted will contribute to the final grade by 1 point. Maximum 35%
Mixed tests Tests will be carried out to assess the assimilation of knowledge. These tests will contribute to the final grade in 6 points and will consist of theoretical questions and practical exercises similar to those carried out during the course. Maximum 60%
Others The student's attendance and participation in the classes will contribute a maximum of 0.5 points to the final grade. Maximum 5%
 
Other comments and second call

Second call: a global test will be held to evaluate the theoretical and practical content of the subject. The test will be carried out within the period established in the Academic Calendar of the University of León and on the date approved by the Board of the Faculty of Economic and Business Sciences and published well in advance in its schedules.

Special call in December: it will consist of a written test to assess the theoretical and practical contents of the subject, where the assessment criteria will appear. It will be held on the date established by the Dean's Office of the Faculty of Economic and Business Sciences.

Only those students who have a maximum of one subject pending for the completion of their studies and the Final Degree Project in the case of Bachelor's degrees or one subject and the Final Master's Project in the case of Master's degrees may attend, after registration.

In the event that they do not pass the subjects referred to in the previous paragraph and do not exhaust the maximum number of evaluation calls established by the Social Council, they may attend the next call.

Likewise, those students who, in accordance with the regulations for permanence at the ULE, the Rector grants them an exceptional call and are assigned, at the request of the interested parties, the one corresponding to the month of December may attend the special call in December.

No more than two sittings may be used in the same academic year.

The total number of sittings that may be available to pass a subject will be in accordance with the provisions of the permanence rules approved by the Social Council.

Exam Rules:

During the development of the written tests, it will only be allowed to use pens, pencils or similar and a financial and/or scientific calculator. The possession and use of mobile and/or electronic devices during the holding of the tests is strictly prohibited. The simple possession of these devices, as well as notes, books, folders or various materials not authorised during the assessment tests, will entail the immediate withdrawal of the exam, its expulsion from it and its qualification as failing, communicating the incident to the Academic Authority of the Centre so that it can carry out the actions provided for in the Guidelines for Action in Cases of Plagiarism.  Copying or Fraud in Examinations or Assessment Tests, approved by the Standing Committee of the Governing Council on 29 January 2015.

Review of exams:

In order for the review to proceed, the student's prior request will be required. This request may be made in two ways:

a) Preferably, through the website of the University of León: www.unileon.es

b) Exceptionally, if they are unable to use the procedure provided for in the previous point, they may complete the form that will be provided to students by the Administrations of the body responsible for the degree.

In any case, the period will end at 12:00 noon on the working day prior to the review, and must be submitted to the Administration of the Centre in which the degree to which it belongs is taught, or to the Administration of the Department responsible for teaching the subject under review, with the corresponding entry record. For these purposes, Saturday will be considered as a non-working day.

 

Sources of information
Access to Recommended Bibliography in the Catalog ULE

Basic

BREALEY, R.A. MYERS, S.C. y MARCUS, A.J. (2007). Fundamentos de Finanzas Corporativas. McGraw-Hill.

CASTAÑO, F.J. [Coord.], TASCÓN, M.T. y CASTRO, P. (2017). Gestión y Operativa Bancaria. Pirámide.

FANJUL, J.L. y CASTAÑO, F.J. (2006). Dirección Financiera. Caso a Caso. Aranzadi.

FANJUL, J.L. y TASCÓN, M.T. (2000). Economía y Organización de Empresas. Editex.

HARDFORD, J. BERK, J. y DEMARZO, P. (2010). Fundamentos de Finanzas Corporativas. Pearson Education.

MASSONS RABASSA, J. (2015). Finanzas para Profesionales de Marketing y Ventas. Deusto.

PINDADO, J. [Coord.] (2012). Finanzas Empresariales. Paraninfo.

SANTANDREU, E. (2007). Finanzas para Directivos de Marketing. Gestión 2000.

WARD, K. (2011). Marketing Finance: Turning Marketing Strategies into Shareholder Value. Routledge.

SUÁREZ SUÁREZ, A.S. (2014). Decisiones Óptimas de Inversión y Financiación en la Empresa. Pirámide.
Complementary

ANALISTAS FINANCIEROS INTERNACIONALES (2019): Guía del Sistema Financiero Español. Funcas-AFI.

BENNINGA, S. (2010). Principles of Finance with Excel, Oxford University Press.

BERK, J. y DEMARZO, P. (2008). Finanzas Corporativas. Pearson Education.

BREALEY, R., MYERS, S. y ALLEN, F. (2015). Principios de Finanzas Corporativas. McGraw-Hill.

BURGGRAEVE, C.R. (2018). Marketing Is Finance Is Business: How CMO, CFO and CEO Cocreate Iconic Brands with Sustainable Pricing Power in the New Galactic Age. Vicomte.

DAMODARAN, A. (2014). Applied Corporate Finance. Wiley.

ESTRADA, J. (2006): Finanzas en Pocas Palabras. Un Compañero Eficiente para las Herramientas y Técnicas Financieras, Pearson.

GALÁN VALDIVIESO, F., PARRA OLLER, I. VALLS MARTÍNEZ, M.C. (2020). Prácticas de iniciación a las finanzas. Pirámide.

GITMAN, L.J. y ZUTTER, L.J. (2012). Principios de Administración Financiera. Pearson Educación de México.

GÓMEZ-BEZARES PASCUAL, F. (2010). Dirección Financiera: Teoría y Aplicación. DDB, Biblioteca de Gestión.

López Pascual, J. y DÍEZ DE CASTRO, L.T. (2006). Dirección Financiera. La Inteligencia Financiera en la Gestión Empresarial. Pearson.

MARÍN, J.M. y RUBIO, G. (2011). Economía Financiera. Antoni Bosch.

MARTÍNEZ ABASCAL, E. (2021). Finanzas para Directivos, McGraw-Hill.

MCDONALD, M., SMITH, B.D. y WARD, K. (2013). Marketing and Finance: Creating Shareholder Value. Wiley.

PARTAL UREÑA, A., MORENO BONILLA, F., CANO RODRÍGUEZ, M. y GÓMEZ FERNÁNDEZ-AGUADO, P. (2021): Dirección Financiera de la Empresa. Pirámide.

PETTIT, J. (2007). Strategic Corporate Finance: Applications in Valuation and Capital Structure. John Wiley & Sons. 

ROJO RAMÍREZ, A.A. (2019). Análisis Económico-Financiero de la Empresa. Un Análisis desde los Datos Contables. Garceta.

ROSS, S.A., WESTERFIELD, R.W. y JORDAN, B.D. (2010). Fundamentos de Finanzas Corporativas. McGraw-Hill. 

TITMAN, S. y MARTIN, J.D. (2009). Valoración. El Arte y la Ciencia de las Decisiones de Inversión Corporativa. Pearson. Prentice-Hall.

VALLS MARTÍNEZ, M.C. [Coord.] (2014). Introducción a las Finanzas. Pirámide.

Recommendations


 
Other comments
Students in the English Friendly modality will receive documentation, manuals and tutorials in English. They will also be able to take assignments, presentations and exams in English.