Educational guide
IDENTIFYING DATA							2024_25
Subject	BUSINESS START-UP AND INNOVATION					Code	00511030
Study programme	0511 - G.MARKETING E INVESTIGACIÓN DE MERCADOS
Descriptors	Credit.	Type	Year	Period
	6	Optional		Second
Language	Castellano
Prerequisites
Department	DIREC.Y ECONOMIA DE LA EMPRESA
Coordinador	ALONSO MARTINEZ, DANIEL				E-mail	dalom@unileon.es eacem@unileon.es
Lecturers	ACEBO MORAL , ENRIQUE ALONSO MARTINEZ, DANIEL
Web	http://
General description	Learn how to prepare a Business Plan and Foster sensitivity and ability to detect and evaluate entrepreneurial initiatives, Linking innovation strategy with the overall business strategy
Tribunales de Revisión	Tribunal titular Cargo Departamento Profesor Presidente DIREC.Y ECONOMIA DE LA EMPRESA HERRERA ENRIQUEZ , DANNY LILIANA Secretario DIREC.Y ECONOMIA DE LA EMPRESA FERNANDEZ GAGO , ROBERTO Vocal DIREC.Y ECONOMIA DE LA EMPRESA MARTINEZ CAMPILLO , ALMUDENA Tribunal suplente Cargo Departamento Profesor Presidente DIREC.Y ECONOMIA DE LA EMPRESA GONZALEZ ALVAREZ , NURIA Secretario JIMENEZ PARRA , BEATRIZ Vocal DIREC.Y ECONOMIA DE LA EMPRESA SANCHEZ GONZALEZ , GLORIA

Competencias

Code
A16275
B5092
B5093
B5105
B5107
B5110
B5111
C4	CMECES4 That students can transmit information, ideas, problems and solutions to both a specialised and non-specialised audience

Learning aims

	Competences
		B5092 B5093	C4
	A16275	B5107
		B5105 B5110 B5111

Contents

Topic	Sub-topic

Planning

Methodologies  ::  Tests
	Class hours	Hours outside the classroom	Total hours
	40	40	80
	10	30	40
	0	20	20
Lecture	0	0	0
	7	0	7
Mixed tests	3	0	3
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies

Methodologies   ::  

	Description
Lecture

Personalized attention

Description

Assessment

	Description	Qualification
		40%
Mixed tests		40%
Other comments and second call

Sources of information

Access to Recommended Bibliography in the Catalog ULE

Basic	Sabater, F. J. G., 5 Claves para innovar. Recomendaciones para destacar en un mercado global., , 2019 González Gómez, Francisco José, Creación de empresas: guía del emprendedor. , Pirámide. , 2012 Kawasaki, G., El arte de empezar. , Ediciones Kantolla, Barcelona. , 2006 Ries, E., & San Julián, J., El método Lean Startup: Cómo crear empresas de éxito utilizando la innovación continua, Ediciones Deusto, 2012 Baron, R.A.; Shane, S.A., Entrepreurship: A process perspective (1 Edición), Thomson Learning. South-Western College Pub., 2005 Gómez Gras, José María; Fuentes Fuentes, María del Mar; Batista Canino, Rosa María y Hernández Mogol, Manual de casos sobre creación de empresas en España, McGraw-Hill/Interamericana. , 2011
Complementary

Recommendations