Educational guide
IDENTIFYING DATA 2024_25
Subject OPERATIONS MANAGEMENT FOR TOURISM BUSINESS Code 00514020
Study programme
0514 - GRADUADO EN TURISMO
Descriptors Credit. Type Year Period
6 Compulsory Second Second
Language
Castellano
Prerequisites
Department DIREC.Y ECONOMIA DE LA EMPRESA
Coordinador
MIGUEL DÁVILA , JOSÉ ÁNGEL
E-mail jamigd@unileon.es
eacem@unileon.es
Lecturers
MIGUEL DÁVILA , JOSÉ ÁNGEL
ACEBO MORAL , ENRIQUE
Web http://
General description The course Operations Management of Tourism Companies corresponds to the second year of the Bachelor's Degree in Tourism. The objective of the course is that the student knows and understands the operational processes that are carried out in different companies in the tourism sector and can be able to apply the knowledge acquired to the professional and business reality.
Tribunales de Revisión
Tribunal titular
Cargo Departamento Profesor
Presidente DIREC.Y ECONOMIA DE LA EMPRESA GONZALEZ ALVAREZ , NURIA
Secretario DIREC.Y ECONOMIA DE LA EMPRESA FERNANDEZ GAGO , ROBERTO
Vocal DIREC.Y ECONOMIA DE LA EMPRESA MUÑOZ DOYAGUE , MARIA FELISA
Tribunal suplente
Cargo Departamento Profesor
Presidente DIREC.Y ECONOMIA DE LA EMPRESA CABEZA GARCIA , LAURA
Secretario DIREC.Y ECONOMIA DE LA EMPRESA MARTINEZ CAMPILLO , ALMUDENA
Vocal DIREC.Y ECONOMIA DE LA EMPRESA HERRERA ENRIQUEZ , DANNY LILIANA

Competencias
Code  
A16258
A16261
A16264
B5078
B5086
C2 CMECES2 That students know how to apply their knowledge to their work or vocation in a professional manner and possess the skills that are usually demonstrated through the development and defense of arguments and the resolution of problems within their area of study.

Learning aims
Competences
That the student understands the relationship between the Operations Department and the rest of the functional areas of the tourism company. A16258
A16261
A16264
The student should know the main decisions related to the planning, organization and control of the Operations Department of the tourism company. A16258
A16261
A16264
The student should know the main strategic and tactical decisions of the Operations Management of the tourism company, such as product design, process selection, capacity, localization or stock management, among others. A16261
A16264
The student should be able to analyze and structure a problem of a tourism company and design a solution. A16261
 C2
The student should be able to work in a team and make reasoned decisions to solve problems in the Operations Department of a tourism company. B5078
 C2
The student should know the main functions of the Operations Manager of the tourism company and work on his/her basic competences. B5078
 C2
That the student is able to critically reason in the decision making process of the Operations Department of the tourism company. A16258
 B5078
B5086

Contents
Topic Sub-topic
Operations in the tourism company Unit 1. THE OPERATIONS FUNCTION IN THE TOURISM ENTERPRISE
1.1. Operations in service companies; general characteristics.
1.2. Operations in tourism companies; multi-product and multi-customer.
1.3. The evolution of the tourism product in the context of the market.

Unit 2. OPERATIONS PLANNING IN THE TORUISM ENTERPRISE. QUIALITY MANAGEMENT IN PROCESSES AND OPERATIONS
2.1. Operations management. Optimization of resources.
2.2. Integrated quality management. Costs of quality and non-quality.
2.3. Quality certifications applicable to the tourism sector.
Operations of productive processes according to the typology of tourist companies. Unit 3. OPERATIONS IN ACCOMMODATION AND RESTORATION TOURIST ENTERPRISES:
3.1. The tourist companies of lodging and restoration: definition and typology.
3.2. Departmental organization in the lodging and catering companies.
3.3. Operations management in lodging companies.
3.4. Operations management in catering companies.

Unit 4. OPERATIONS IN TOURIST INTERMEDIATION COMPANIES.
4.1. Operations in travel agencies and other intermediary companies.
4.2. The interrelationship between travel agencies and the rest of tourism companies: repercussion in the productive processes.
4.3. New information technologies applicable to the activities of mediation.

Unit 5. OPERATIONS IN TRANSPORTATION COMPANIES.
5.1. Air transport: characteristics and operations.
5.2. Rail transport: characteristics and operations.
5.3. Road transport: characteristics and operations.
5.4. The maritime and fluvial transport: characteristics and operations.

Topic 6: OPERATIONS IN THE ENTERPRISES OF LEISURE.
6.1. The companies of leisure: Typology and characteristics.
6.2. Facilities in adventure companies, cultural tourism and theme parks.
6.3. Operations of the productive processes in adventure companies, cultural tourism and theme parks.

Planning
Methodologies  ::  Tests
  Class hours Hours outside the classroom Total hours
Presentations / expositions 44 70 114
 
Field work/trips 4 5 9
Assignments 0 15 15
Personal tuition 1 0 1
 
Lecture 1 0 1
 
Mixed tests 4 0 4
Practical tests 2 0 2
Oral tests 4 0 4
 
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies
Methodologies   ::  
  Description
Presentations / expositions These expository-participative classes are face-to-face and in them the contents of the course are explained by oral presentation, using the blackboard and the projector when appropriate, and using the support materials available on the Moodle platform. The development of the contents will be complemented with examples and practical cases related to the different sectors of tourism, in order to justify the usefulness of the contents. These classroom practices will have a markedly participatory character, students will be able to defend and develop arguments, related to the management of operations in tourism companies.
Field work/trips The purpose of these activities will be to observe the different operations studied in the reality of a tourism company. In addition, based on this outing, an individual work will be required, part of which will be done in the classroom under the supervision of the teacher and another part will be done in a non face-to-face way. Therefore, supervised activities include group tutorials and individual work.
Assignments Although mainly focused on the study of the contents taught, these activities include the development of a group work. It will allow students to improve their competences and skills related to teamwork, information search, analysis and synthesis of contents and argumentation.
Personal tuition Resolution of doubts raised by students
Lecture This class will simply be used for the introduction of the subject.

Personalized attention
 
Personal tuition
Description
Regardless of the face-to-face tutoring sessions, which are mandatory in the classroom (set in the official calendar) in which all activities requested from students will be followed up, students can also hold virtual tutoring sessions through the forum of the Moodle institutional platform, where students can raise doubts or make queries.

Assessment
  Description Qualification
Mixed tests Mixed tests: Each of these tests will consist of a theoretical part and a practical part, which will evaluate, on the one hand, the correct development of the theoretical aspects and, on the other hand, the correct practical interpretation of the same. 60 % (30 % each part)
Practical tests These tests consist of the realization of practical exercises corresponding to each of the subjects of the course. They will be proposed and the student must carry them out in a period of time indicated for that purpose. Its purpose will be to fix the theoretical contents worked in class. 15%
Oral tests The elaboration of a group work will be requested, to be carried out throughout the course. 20%
Others Attendance and participation in class will be assessed in this section; attendance will be checked randomly and the student's active participation in class will be checked. 5%
 
Other comments and second call

Sources of information
Access to Recommended Bibliography in the Catalog ULE

Basic

AHMED, I. (2001): Operaciones y procesos hoteleros: Gestión del alojamiento. Paraninfo. Madrid.

ALONSO, M.; BARCOS, L.; MARTÍN, J.I. (2006): Gestión de la calidad de los procesos turísticos. Síntesis. Madrid

ARANDA HIPOLITO A. (2014): Turismo, una visión global. Aranzadi. Madrid

BLASCO, A.; BACHS, J.; BANCELLS, J.; VIVES, R. (2006): Manual de gestión de producción de Alojamiento y Restauración. Síntesis. Madrid.

BAYÓN MARINÉ, F.; MARTÍN ROJO, I.(2004): Operaciones y Procesos de producción en el sector turístico. Síntesis. Madrid.

CAMISÓN, C.; CRUZ, S.; GONZÁLEZ, T. (2006): Gestión de la Calidad: conceptos, enfoques, modelos y sistemas. Pearson Educación.

CERRA, J.; DORADO, J.; ESTEPA, D.; GARCÍA, P. (1997): Gestión de producción de alojamientos y restauración. Síntesis. Madrid.

GONZÁLEZ COBREROS, M. A (2006): Fundamentos teóricos y gestión práctica de las agencias de viajes. Síntesis. Madrid

GONZÁLEZ, J.; GONZÁLEZ, C.; PELEGRÍN, J.; JUANEDA, E.; (2014): La calidad en las organizaciones turísticas. Ediciones Paraninfo. Madrid.

GONZÁLEZ, L. TALÓN, P. (2002) : Dirección hotelera. Operaciones y Procesos. Síntesis. Madrid.

GRACIA ISA, I. (2003); Gestión de empresas de transporte turístico. Síntesis. Madrid

HUERTAS GARCÍA, R.; DOMINGUEZ GALCERÁN, R. (2008): Decisiones estratégicas para la dirección de operaciones en empresas de servicios y turísticas. Universitat .Barcelona.

MIGUEL DÁVILA, J.A. (2002): Calidad del servicio en el sector turístico. Netbiblo. A Coruña.

MIRANDA, F.J; RUBIO, S.; CHAMORRO, A.; BAÑEGIL, T. (2008): Manual de Dirección de Operaciones. Paraninfo.

MUÑOZ MACHADO. A. (2005): Logística  Turismo. Díez de Santos. Madrid

PUERTAS, X. (2007): Gestión del ocio en el ámbito turístico. Pirámide. Madrid

RIVAS GARCÍA, J. (2005): Organización, Gestión y Creación de Empresas Turísticas. Septem.

RODRIGO, B.; MUÑOZ, F. (2003): Dirección de operaciones en alojamiento y restauración. Universitas Internacional. Madrid.

VOGELER RUIZ, C.; HERNÁNDEZ ARMAND, E. (2001): El mercado turístico. Estructura, operaciones y procesos de producción. Centro de estudios Ramón Areces. Madrid.
Complementary


Recommendations


Subjects that it is recommended to have taken before
FUNDAMENTALS FOR TOURISM BUSINESS MANAGEMENT / 00514008