Educational guide
IDENTIFYING DATA 2024_25
Subject STRATEGIC MANAGEMENT FOR TOURISM BUSINESS Code 00514026
Study programme
0514 - GRADUADO EN TURISMO
Descriptors Credit. Type Year Period
6 Compulsory Third Second
Language
Castellano
Prerequisites
Department DIREC.Y ECONOMIA DE LA EMPRESA
Coordinador
ALONSO MARTINEZ, DANIEL
 E-mail dalom@unileon.es
bjimp@unileon.es
Lecturers
ALONSO MARTINEZ, DANIEL
JIMENEZ PARRA , BEATRIZ
Web http://
General description
Tribunales de Revisión
Tribunal titular
Cargo Departamento Profesor
Presidente DIREC.Y ECONOMIA DE LA EMPRESA MUÑOZ DOYAGUE , MARIA FELISA
Secretario DIREC.Y ECONOMIA DE LA EMPRESA FERNANDEZ GAGO , ROBERTO
Vocal DIREC.Y ECONOMIA DE LA EMPRESA GARCIA RAMOS , CONSTANTINO
Tribunal suplente
Cargo Departamento Profesor
Presidente DIREC.Y ECONOMIA DE LA EMPRESA MARTINEZ CAMPILLO , ALMUDENA
Secretario DIREC.Y ECONOMIA DE LA EMPRESA SANCHEZ GONZALEZ , GLORIA
Vocal DIREC.Y ECONOMIA DE LA EMPRESA HERRERA ENRIQUEZ , DANNY LILIANA

Competencias
Code  
A16248
A16261
B5075
B5077
B5079
C1 CMECES1 That students have demonstrated possession and understanding of knowledge in an area of study that is based on general secondary education, and is usually found at a level that, although supported by advanced textbooks, also includes some aspects that involve knowledge from the cutting edge of their field of study
C3 CMECES3 That students have the ability to gather and interpret relevant data (normally within their area of study) to make judgments that include reflection on relevant issues of a social, scientific or ethical nature.

Learning aims
Competences
A16261
 B5079
 C3
A16248
A16261
 B5077
 C1
A16248
A16261
 B5077
 C1
A16248
A16261
 B5077
 C1
A16261
 B5079
 C1
C3
A16261
 B5077
 C3
A16261
 B5075
 C3

Contents
Topic Sub-topic
Introduction THEME 1. The nature of Strategic Management
Strategic Analysis THEME 2. Stakeholders and the company's objectives
THEME 3. External analysis of the company
THEME 4. Internal analysis of the company
Strategic Formulation THEME 5. Strategies and Competitive Advantages
THEME 6.Corporate strategies: expansion and internationalization
THEME 7.Corporate strategies: diversification, vertical integration, and restructuring.
THEME 8.Development methods: internal and external growth and business cooperation
Implementation of Strategies THEME 9. Evaluation and implementation of strategies.

Planning
Methodologies  ::  Tests
  Class hours Hours outside the classroom Total hours
Problem solving, classroom exercises 21 13 34
 
Case study 9 13 22
 
Lecture 30 37 67
 
Mixed tests 3 0 3
 
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies
Methodologies   ::  
  Description
Problem solving, classroom exercises Supervised Group work and group tutorials: Development, monitoring and presentation of group work proposed by the teacher on all the contents of the course as well as reinforcement activities proposed by the teacher, resolution of specific doubts of theoretical and practical nature that may arise. This work can take the form of written work, or be done through a web page.
Case study Directed Learning based on exercises, cases and practical work. Likewise, case studies will be done inside and outside the classroom. The case method will allow the student to see the practical nature of the theoretical fundamentals seen in class. The cases proposed in this course show real company situations.
Lecture Master Session Theoretical classes: expository-participative. For each topic, the professor will present and explain the main objectives of the subject, supported by examples of real cases. At all times, the professor will try to encourage the active participation of the students, both in the possible doubts or comments that may arise and in the questions that the professor may ask, with the aim of enriching the exposition.

Personalized attention
 
Mixed tests
Description
Group or collective tutorials will be carried out collectively in the classroom.

On the other hand, there will also be individual virtual and traditional tutorials for any questions that students may have about the theoretical and practical content of the subject and that will be evaluated in the theoretical and practical tests, or in general on any issue related to the subject.

Assessment
  Description Qualification
Mixed tests Both tests will account for 60% of the final grade being necessary that the student reaches a minimum grade of 4. Both tests will account for 60% of the final grade being necessary that the student reaches a minimum grade of 4.
Others Cases/practical activities: Active participation in the classes and delivery of written exercises in the form and date indicated in each case by the teacher on the practical cases or other proposed activities.
Supervised Group work:
Each work team will choose a company or a country and will apply all the content seen in class following the instructions or guidelines established by the teacher.
Practical cases: Their relative valuation will be 20% of the final grade of the course.
Group work will represent 20% of the final grade.
 
Other comments and second call

In the second ordinary call the student will be able to recover the part corresponding to the theoretical-practical tests as well as part of the continuous evaluation by handing in the resolution of the practical cases that the professor considers that can be recovered. On the other hand, students who choose to take the December exam, will have to take a theoretical-practical exam that will have a weight of 100% of the grade of the course.

During the development of the tests it will not be allowed to handle any material except for exchange students whose native language is not Spanish, which may have a dictionary. The possession and use of mobile and/or electronic devices during the tests is strictly forbidden. The simple possession of such devices as well as notes, books, folders or various unauthorized materials during the evaluation tests, will result in the immediate withdrawal of the exam, expulsion from it and its qualification as failed, communicating the incident to the Academic Authority of the Center to perform the actions provided in the Guidelines for Action in Cases of Plagiarism, Copying or Fraud in Exams or Evaluation Tests, approved by the Standing Committee of the Governing Council of January 29, 2015.

Sources of information
Access to Recommended Bibliography in the Catalog ULE

Basic GuerrasMartín, LA. & Navas López, J.E., Fundamentals of strategic management, Civitas (3ª edición), 2023
Navas López, J.E. & Guerras Martín, L.A., Fundamentos de direcciónestratégica de la empresa , Thomson-Civitas,Madrid (2ª edición)., 2018
Guerras Martín, L.A. & Navas López, J.E, La dirección estratégica de la empresa: teoría y aplicaciones, Thomson Reuters-Civitas, Madrid, 2022

Complementary

Barney, J.B. (2011): Gaining and sustaining competitive advantage .Prentice Hall, Upper Saddle River, Nueva Jersey (4ª edición).

Barney, J.B. & Hesterly, W. (2019): Strategic management andcompetitive advantage: concepts and cases . Pearson Prentice-Hall (6ªedición).

Besanko, D., Dranove, D., Shanley, M. & Schaefer, S. (2017): Economicsof strategy . John Willey & Sons, Nueva York (7ª edición).

Brickley, J.A., Smith, C.W. & Zimmerman, J.L. (2021): Managerialeconomics and organizational architecture . McGraw-Hill/Irwin, Burr Ridge,Illinois (7ª edición).

Dess, G.G. & Lumpkim, G. (2003): Dirección estratégica . McGraw Hill, Madrid, Dess, G.G., McNamara, G., Eisner, A.L. & Lee, S.H. (2021): Strategicmanagement: texts and cases . McGraw Hill (10ª edición).

Fernández Sánchez, E. & Ramírez Alesón, M. (2021): Fundamentos para la toma de decisiones estratégicas de la empresa . Editorial Pirámide, Madrid.

Grant, R.M.(2014): Dirección estratégica: conceptos, técnicas y aplicaciones .Civitas, Madrid (8ª edición).

Guerras Martín,LA. & Navas López, J.E. (2018): Fundamentals of strategicmanagement . Civitas (2ª edición).

Hitt, M.A.,Ireland, R.D. & Hoskisson, R.E. (2023): Strategic management:concepts and Cases: Competitiveness and globalization . South-WesternCollege Pub (14ª edición).

Johnson, G.,Scholes, K. & Whittington, R. (2023): Exploring Strategy: Text andCases . Pearson-Prentice-Hall Internacional,Madrid (13ª edición).

Porter, M.(2015): Estrategia competitiva . Técnicas para el análisisde los sectores industriales y de la competencia . CECSA, México (2ªedición).

Rothaermel, F.T. (2023): Strategicmanagement . McGraw-Hill/Irwin (6ª edición). Thomson,

Peteraf, M.A., Gamble, J.E. & Strickland, A.J. (2022): Crafting& Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases . McGraw Hill, México (23ª edición).

Saloner, G.,Shepard, A. & Podolny, J. (2005): Administración estratégica . Limusa Wiley, Mexico (1ª edición).

Walker, G. & Madsen, T. (2016): Modern competitive strategy .McGraw-Hill, Londres (4ª edición). Ventura, J.(2008): Análisis estratégico de la empresa . Paraninfo, Madrid.

Revistas académicas

Universia Business Review (http://ubr.universia.net)

Harvard Deusto Business Review (http://www2.e-deusto.com/cdrevistasw/hdbr.htm)

Emprendedores (http://www.emprendedores.es)

Actualidad Económica (http://www.actualidadeconomica.com)

Alta Dirección (http://www.altadireccion.es)

Recursos electrónicos

Web de la Universidad de León: www.unileon.es

Herramienta Web de apoyo a la docencia virtual de la Universidad de León: Moodle

Webs de prensa: www.prensaescrita.com; www.expansión.com; www.cincodias.com

Webs de empresas: www.invertia.es

Webs de instituciones: www.icex.es; www.circe.es; www.mityc.es

Buscador: www.google.es

Recommendations


Subjects that it is recommended to have taken before
FUNDAMENTALS FOR TOURISM BUSINESS MANAGEMENT / 00514008
 
Other comments
Note: The program, the teaching methodology, as well as the evaluation and grading systems may be subject to modifications, which will be notified to the students sufficiently in advance, through the usual means. Additionally, the evaluation and grading systems may be subject to exceptional situations that will be conveniently assessed by the teacher.