Educational guide
IDENTIFYING DATA 2024_25
Subject Fundamentals of Business Administration Code 00707015
Study programme
0707 - G.INGENIERÍA ELECT. INDUSTRIAL Y AUTOMÁTICA
Descriptors Credit. Type Year Period
6 Basic Training Second First
Language
Castellano
Ingles
Prerequisites
Department DIREC.Y ECONOMIA DE LA EMPRESA
Coordinador
SÁNCHEZ GONZÁLEZ , GLORIA
E-mail gsang@unileon.es
amarc@unileon.es
Lecturers
MARTÍNEZ CAMPILLO , ALMUDENA
SÁNCHEZ GONZÁLEZ , GLORIA
Web http://
General description Fundamentals of Business Administration aims to offer a theoretical and practical overview of what a firm is and to ensure that students understand its main characteristics, elements, functions and management strategies.
Tribunales de Revisión
Tribunal titular
Cargo Departamento Profesor
Presidente DIREC.Y ECONOMIA DE LA EMPRESA MIGUEL DAVILA , JOSE ANGEL
Secretario DIREC.Y ECONOMIA DE LA EMPRESA GONZALEZ ALVAREZ , NURIA
Vocal DIREC.Y ECONOMIA DE LA EMPRESA CABEZA GARCIA , LAURA
Tribunal suplente
Cargo Departamento Profesor
Presidente DIREC.Y ECONOMIA DE LA EMPRESA GARCIA RAMOS , CONSTANTINO
Secretario DIREC.Y ECONOMIA DE LA EMPRESA HERRERA ENRIQUEZ , DANNY LILIANA
Vocal DIREC.Y ECONOMIA DE LA EMPRESA MUÑOZ DOYAGUE , MARIA FELISA

Competencias
Code  
A18670
B5656
B5661
B5664
B5665
B5666
B5667
B5668
C2 CMECES2 That students know how to apply their knowledge to their work or vocation in a professional manner and possess the skills that are usually demonstrated through the development and defense of arguments and the resolution of problems within their area of study.
C3 CMECES3 That students have the ability to gather and interpret relevant data (normally within their area of study) to make judgments that include reflection on relevant issues of a social, scientific or ethical nature.
C4 CMECES4 That students can transmit information, ideas, problems and solutions to both a specialised and non-specialised audience
C5 CMECES5 That students have developed those learning skills necessary to undertake further studies with a high degree of autonomy

Learning aims
Competences
C2
C3
C4
B5664
C2
C4
B5666
C2
C4
B5667
B5661
B5656
B5665
C5
A18670
B5668
B5664
C2

Contents
Topic Sub-topic
CONCEPTS ABOUT BUSINESS ADMINISTRATION Topic 1. THE COMPANY AND THE ENTREPRENEUR.
Concept of the company, elements and functions. The figure of the entrepreneur. Types of companies. The business environment. Theories about the company. The company as a system.

Topic 2. THE COMPANY'S OBJECTIVES.
Classical conception of the objectives of the company. Management and objectives. The Theory of the Organization. Value creation as an objective. Social responsibility, ethics and reputation of the company.

Topic 3. DEVELOPMENT AND GROWTH OF THE COMPANY.
Decisions of location and size of the company. The business development process and its modalities. The internationalization process.


FUNTIONAL AREAS Topic 1. MANAGEMENT
The business management process. Decisions and their types. Decision-making processes. Management levels. Management roles.

Topic 2. PRODUCTION SYSTEM.
The production function. Types of production systems. Production planning tools. Efficiency control.

Topic 3. MARKETING SYSTEM
The marketing activity. Product, distribution, price and communication strategies.

Topic 4. FINANCIAL SYSTEM
The financial function of the company. The financial environment. The financing decision. The investment decision. Criteria for the valuation of investment projects.

Planning
Methodologies  ::  Tests
  Class hours Hours outside the classroom Total hours
Problem solving, classroom exercises 15 22 37
 
Assignments 10 15 25
Tutorship of group 2 0 2
Personal tuition 0 3 3
 
Lecture 25 38 63
 
Mixed tests 8 12 20
 
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies
Methodologies   ::  
  Description
Problem solving, classroom exercises For the resolution of problems the student will work individually. The teacher will make available to the students, in advance, the necessary material to work in these classes. Depending on the evolution of the course and the number of students enrolled, the teacher may consider it convenient to collect some of these exercises as a continuous evaluation test.
Assignments For the work based on the case method, groups will be created (number of members to be determined by the teacher) and it will be necessary that the student has previously read the case. The professor will make available to the students, in advance, the necessary material to work in these classes. Depending on the evolution of the course and the number of students enrolled, the professor may consider convenient the oral presentation of some of the cases in the classroom.
Tutorship of group Attendance to these tutorials will be compulsory and will be aimed at monitoring the student's work and resolving doubts about the theoretical and practical contents of the course. The groups for these tutorials will not exceed 25 students (although this figure may vary depending on the number of students finally enrolled). The schedule will be determined by the professor according to the course. These tutorials can also be used for oral presentations of cases.
Personal tuition The doubts raised by the students on issues related to the subject will be solved. They will be of individual character and the schedule will be determined by the teacher.
Lecture The theoretical contents of the course will be presented and developed in the classroom by the professor through participative lectures in which the active involvement of the students is encouraged. For its adequate follow-up, the students will have at their disposal the list of the basic and complementary bibliography that the professor will inform them in the first session with them. Likewise, the development of these classes will be supported by the use of slides by the teacher and for some specific sections, notes will be provided.

Personalized attention
 
Personal tuition
Description
They will focus mainly on the resolution of any doubts that may arise during the course.

Assessment
  Description Qualification
Problem solving, classroom exercises The structure, quality, clarity, correct use of the specific terminology and correctness in the realization of the proposed activities will be evaluated.
These practical contents will be evaluated by means of written tests (to be carried out together with the evaluation of the theoretical contents), as well as through the exercises collected by the teacher in class (in the cases in which the teacher so decides).
The grade obtained in the set of tests related to the practical contents (problems/exercises, assignments, exams and group tutorials) will represent 40% of the student's final grade.
40%
Assignments The structure, quality, clarity, originality, correct use of the specific terminology and correctness in the realization of the proposed activities will be valued.
The student's oral expression capacity will also be taken into account (in those cases in which the professor decides that oral presentations will be made).
The grade obtained in the set of tests related to the practical contents (problems/exercises, assignments, exams and group tutorials) will represent 40% of the student's final grade.
40%
Tutorship of group Attendance at these tutorials as well as participation in follow-up activities will be taken into account. For this purpose, a control of the attendance and the notes and observations taken by the teacher will be kept.
The grade obtained in the set of tests related to the practical contents (problems/exercises, assignments, exams and group tutorials) will represent 40% of the student's final grade.
40%
Mixed tests They refer to written tests (exam type) on theoretical contents.
The theoretical contents will represent 60% of the student's final grade. It will be necessary to obtain more than 5 in the theoretical part to be able to make average with the cases. In order to eliminate subject by midterm, it will be necessary to obtain more than a 4 in each of the two theoretical midterm exams.
60%
 
Other comments and second call

To pass the subject in continuous evaluation it is necessary to obtain an average grade of 5 points throughout the course (grades of the partial written tests plus all the tests performed in the classroom that make up the continuous evaluation) for this it will be necessary to obtain, at least, an average score of 5 points in the theory part and to have attended and completed 80% of the work, exercises, etc.. In order to eliminate subject by partial exams, it will be necessary to obtain more than a 4 in each of the two theoretical tests.

The student who does not pass the ordinary exam will be able to take a theoretical exam corresponding to 70% of the final grade and a practical exam corresponding to 30% of the final grade, idem for the December exam.

During the development of the tests will not be allowed to handle any material except what is essential for the development of the test (pen and paper). The possession and use of mobile and/or electronic devices is strictly forbidden during the tests. The simple possession of such devices as well as notes, books, folders or other unauthorized materials during the evaluation tests, will result in the immediate withdrawal of the exam, expulsion from the same and its qualification as failed, communicating the incident to the Academic Authority of the Center to carry out the actions provided in the Guidelines for Action in Cases of Plagiarism, Copying or Fraud.


Sources of information
Access to Recommended Bibliography in the Catalog ULE

Basic CUERVO, A., Introducción a la Administración de Empresas, Thomson Civitas, 2008 (6ª edición)
MAYNAR MARIÑO, P. , La Economía de la Empresa en el Espacio de Educación Superior, Mc Graw Hill, 2008

Bibliography (Theory):

BUENO CAMPOS, E. (2022): Introducción a la organización de empresas. Centros de Estudios Financieros. Madrid.

CASTILLO, A.M. (Coord.) (2006): Introducción a la Economía y Administración de Empresas. Pirámide. Madrid.

FUENTES FUENTES, M. M.; y CORDÓN POZO, E. (2021) Fundamentos de Dirección y Administración de Empresas. Pirámide. Madrid. 3º Edición.

GARCÍA-TENORIO, J. (Coord.) (2006): Organización y Dirección de Empresas . Thomson. Madrid.

GUTIÉRREZ ARAGÓN, O. (2016): Fundamentos de Administración de Empresas. Pirámide. Madrid. 2ª Edición.

IBORRA, M; DASÍ, A.; DOLZ, C. y FERRER, C. (2007): Fundamentos de Dirección de Empresas. Thomson Paraninfo. Madrid.

NAVAS LÓPEZ, J. E. y GUERRAS MARTÍN, L. A. (2016) Fundamentos de dirección estratégica de la empresa. Aranzadi. Cizur Menor Navarra. 2ª Edición.

VÁZQUEZ SUÁREZ, L.; SÁNCHEZ GÓMEZ, R. y CALDERÓN MONGE, E. (2020): Introducción a la gestión de empresas. Pirámide. Madrid.

Biography (Practice, cases and exercises):

BARROSO, C.; CASILLAS, J.C. y Otros (2007): Problemas de Economía de la Empresa. Pirámide.

CASTILLO, A.M.; ABAD, I.M. y RASTROLLO, M.A. (2007): Casos Prácticos de Administración y Dirección de Empresas. Pirámide.

GARCÍA DEL JUNCO, J. y CASANUEVA, C. (Coord.) (2000): Prácticas de la Gestión Empresarial. McGraw-Hill. Madrid.

GUERRAS MARTÍN, L. A.; NAVAS LÓPEZ, J. E. y ÁLVAREZ SUESCUN, E. (2020): Casos de dirección estratégica de la empresa. Cívitas-Thomson Reuters. Cizur Menor Navarra. 6ª Edición.

GUTIÉRREZ ARAGÓN, O. (2016): Fundamentos de Administración de Empresas. Pirámide. Madrid. 2ª Edición

LUQUE, M.A.; BUENO, Y. y SANTOS, B. (2001): Curso Práctico de Economía de la Empresa. Pirámide. Madrid.

PÉREZ GOROSTEGUI, E. (2005): Prácticas de Administración de Empresas. Pirámide. Madrid.

Bibliography (Practice, exercises and cases)

BARROSO, C.; CASILLAS, J.C. y Otros (2007): Problemas de la Empresa. Ed. Pirámide.

GUERRAS MARTÍN, L. A.; NAVAS LÓPEZ, J. E. y ÁLVAREZ SUESCUN, E. (2020): Casos de dirección estratégica de la empresa. Cívitas-Thomson Reuters. Cizur Menor Navarra. 6ª Edición.

MARTÍN PEÑA, M.L. (Coord.) (2003): Dirección de la Producción: Problemas y Ejercicios resueltos. Ed. Prentice-Hall.

NAVAS LÓPEZ, J.E.; GUERRAS MARTIN, L.A. (2003): Casos de Dirección Estratégica de la Empresa. Ed. Thomson Civitas. 3ª y 6ª edición.

Cases published by Harvard Business School (http://www.hbs.edu/).

Complementary DÍEZ DE CASTRO, J. , Administración de Empresas en la Sociedad del Conocimiento, Pirámide, 2002
RODRIGUEZ-VALENCIA J. , Dirección Moderna de Organizaciones, Thomson, 2006
IBORRA, M.; DASI, A.; DOLZ, C.; FERRER, C. , Fundamentos de Dirección de Empresas. Conceptos y habilidades directivas, Thomson, 2007
DAFT, R.; MARCIC, D, Introducción a la Administración, Thomson, 2006
CASTILLO, A.M. , Introducción a la Economía y Administración de Empresas, Pirámide, 2006
GARCÍA-TENORIO RONDA, J.; GARCÍA Mª T.; PÉREZ Mª J.; SANCHEZ I.; SANTOS Mª V., Organización y Dirección de Empresas, Thomson, 2006

Biography (exercices and cases):

BARROSO, C.; CASILLAS, J.C. y Otros (2007): Problemas de la Empresa. Ed. Pirámide.

MARTÍN PEÑA, M.L. (Coord.) (2003): Dirección de la Producción: Problemas y Ejercicios resueltos. Ed. Prentice-Hall.

NAVAS LÓPEZ, J.E.; GUERRAS MARTIN, L.A. (2003): Casos de Dirección Estratégica de la Empresa. Ed. Thomson Civitas. 3ª y 6ª edición.

Casos publicados por la Harvard Business School (http://www.hbs.edu/).

BARROSO, C.; CASILLAS, J.C. y Otros (2007): Problemas de la Empresa. Ed. Pirámide.

MARTÍN PEÑA, M.L. (Coord.) (2003): Dirección de la Producción: Problemas y Ejercicios resueltos. Ed. Prentice-Hall.

NAVAS LÓPEZ, J.E.; GUERRAS MARTIN, L.A. (2003): Casos de Dirección Estratégica de la Empresa. Ed. Thomson Civitas. 3ª y 6ª edición.

Cases published by the Harvard Business School (http://www.hbs.edu/).


Recommendations


 
Other comments
Inappropriate behavior in the classroom will be taken into account with negative character in the final grade of the course, being the teacher who determines the severity of the same and the corresponding penalty. Depending on the evolution of the course, the teacher may propose modifications both in the content and in the development of the course.