Educational guide
IDENTIFYING DATA 2024_25
Subject PRINCIPLES OF BUSINESS ADMINISTRATION Code 00712315
Study programme
0712 - GRADO EN INGENIERÍA ELÉCTRICA
Descriptors Credit. Type Year Period
6 Basic Training Second First
Language
Prerequisites
Department DIREC.Y ECONOMIA DE LA EMPRESA
Coordinador
SÁNCHEZ GONZÁLEZ , GLORIA
E-mail gsang@unileon.es
amarc@unileon.es
Lecturers
MARTÍNEZ CAMPILLO , ALMUDENA
SÁNCHEZ GONZÁLEZ , GLORIA
Web http://
General description
Tribunales de Revisión
Tribunal titular
Cargo Departamento Profesor
Presidente DIREC.Y ECONOMIA DE LA EMPRESA MUÑOZ DOYAGUE , MARIA FELISA
Secretario JIMENEZ PARRA , BEATRIZ
Vocal DIREC.Y ECONOMIA DE LA EMPRESA GODOS DIEZ , JOSE LUIS DE
Tribunal suplente
Cargo Departamento Profesor
Presidente DIREC.Y ECONOMIA DE LA EMPRESA MIGUEL DAVILA , JOSE ANGEL
Secretario DIREC.Y ECONOMIA DE LA EMPRESA CABEZA GARCIA , LAURA
Vocal DIREC.Y ECONOMIA DE LA EMPRESA FERNANDEZ GAGO , ROBERTO

Competencias
Code  
A17508
B5421
B5424
B5425
B5426
B5430
B5431
B5432
C3 CMECES3 That students have the ability to gather and interpret relevant data (normally within their area of study) to make judgments that include reflection on relevant issues of a social, scientific or ethical nature.

Learning aims
Competences
B5424
B5426
B5430
B5431
B5432
 C3
B5421
B5425
B5426
B5432
 C3
A17508
 B5421
B5432
 C3
B5421
B5426
B5430
 C3
A17508
 B5421
 C3
B5421
B5426
B5430
B5431
B5432
 C3

Contents
Topic Sub-topic
CONCEPTS ABOUT BUSINESS ADMINISTRATION Topic 1. THE COMPANY AND THE ENTREPRENEUR.
Concept of the company, elements and functions. The figure of the entrepreneur. Types of companies. The business environment. Theories about the company. The company as a system.

Topic 2. THE COMPANY'S OBJECTIVES.
Classical conception of the objectives of the company. Management and objectives. The Theory of the Organization. Value creation as an objective. Social responsibility, ethics and reputation of the company.

Topic 3. DEVELOPMENT AND GROWTH OF THE COMPANY.
Decisions of location and size of the company. The business development process and its modalities. The internationalization process.
FUNTIONAL AREAS Topic 1. MANAGEMENT
The business management process. Decisions and their types. Decision-making processes. Management levels. Management roles.

Topic 2. PRODUCTION SYSTEM.
The production function. Types of production systems. Production planning tools. Efficiency control.

Topic 3. MARKETING SYSTEM
The marketing activity. Product, distribution, price and communication strategies.

Topic 4. FINANCIAL SYSTEM
The financial function of the company. The financial environment. The financing decision. The investment decision. Criteria for the valuation of investment projects.

Planning
Methodologies  ::  Tests
  Class hours Hours outside the classroom Total hours
Problem solving, classroom exercises 21 19 40
 
Tutorship of group 2 0 2
Other methodologies 2 0 2
Presentations / expositions 3 3 6
Assignments 15 19 34
 
Lecture 27 18 45
 
Mixed tests 6 15 21
 
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies
Methodologies   ::  
  Description
Problem solving, classroom exercises This method, together with the realization of works, will be applied to favor a diverse learning and to complement what has been learned in the theoretical classes. In some cases, the exercises will be carried out with the help of the teacher, while in others they will be done by the students, with the possibility of handing them in.
Tutorship of group Attendance at these tutorials as well as participation in follow-up activities will be taken into account. For this purpose, a control of the attendance and the notes and observations taken by the teacher will be kept.
Other methodologies Seminars, debates and/or discussion forums
Presentations / expositions Oral or virtual presentations of the work that the professor considers appropriate.
Assignments This method will be applied to promote diverse learning and complement what is learned in the theoretical classes. It will serve to bring the student closer to the business reality.
Lecture Los contenidos teóricos de la asignatura serán planteados y desarrollados en el aula por el profesor a través de lecciones magistrales participativas en las que se incentive la implicación activa de los alumnos. Para su adecuado seguimiento, los alumnos tendrán a su disposición el listado de la bibliografía tanto básica como complementaria de la que el profesor informará en la primera sesión con ellos. Así mismo, el desarrollo de estas clases se apoyará en el uso de diapositivas por parte del profesor y para algunos apartados concretos se proporcionarán apuntes.

Personalized attention
 
Tutorship of group
Description
These will be virtual tutorials that will be carried out through e-mail. They will solve the doubts raised by students on issues related to the subject. They will be of individual character and the schedule will be determined by the professor.

The professor will also inform the students of the schedule of face-to-face tutorials, if they need to make use of them.

Assessment
  Description Qualification
Problem solving, classroom exercises The grade obtained in the set of tests related to the practical contents (problems/exercises, cases and exams) will represent 45% of the student's final grade.
of practical type (problems/exercises, cases and exams) will represent 45% of the student's final grade.
45%
Tutorship of group 5% of the student's final grade. 5%
Presentations / expositions The grade obtained in the set of tests related to the practical contents (problems/exercises, cases and exams) will represent 45% of the student's final grade.
of practical type (problems/exercises, cases and exams) will represent 45% of the student's final grade. 		45%
Assignments The grade obtained in the set of tests related to the practical contents (problems/exercises, cases and exams) will represent 45% of the student's final grade.
of practical type (problems/exercises, cases and exams) will represent 45% of the student's final grade. 		45%
Mixed tests The theoretical contents will represent 50% of the student's final grade 50%
 
Other comments and second call

The final grade will be calculated taking into account that 45% corresponds to all the practical activities, 5% to the continuous evaluation and 50% to the written tests on the theoretical contents.

To pass the subject it is necessary to obtain an average score of 5 points throughout the course (notes of partial written tests plus all activities carried out in the classroom that make up the continuous evaluation). To pass the subject, it will be necessary to obtain, at least, an average score of 4 points in the two theoretical tests. Those students who have not reached a final grade of the 5-points must submit to the corresponding call (second call or call for December) in which all the theoretical content and exercises will be evaluated. The maximum score in the second call is 8 points, since the practical cases carried out during the course will no longer be taken into account. In the December call, the grade is calculated on a maximum of 10 points.

The student who does not participate in one activity (exercises / problems, cases or partial written tests) will have a score of zero and this score will be taken into account for the calculation of the average grade. In this regard, once the date of a partial written test is fixed, it will be unmovable and the student who does not attend will obtain a grade of zero in it.

These and other more concrete aspects of the evaluation process will be explained by the teacher in the classroom during the first session with the students.

During the development of the tests will not be allowed to handle any material except calculator or other material that has been previously indicated by the teacher that can be used. The possession and use of mobile and/or electronic devices during the tests is strictly forbidden. The simple possession of such devices as well as notes, books, folders or various unauthorized materials during the evaluation tests, will result in the immediate withdrawal of the exam, expulsion from the same and its qualification as suspense, communicating the incident to the Academic Authority of the Center to perform the actions provided in the Guidelines for Action in Cases of Plagiarism, Copying or Fraud in Exams or Evaluation Tests, approved by the Standing Committee of the Governing Council of January 29, 2015.

Sources of information
Access to Recommended Bibliography in the Catalog ULE

Basic Cuervo, A, Introducción a la administración de Empresas, Thomson-Cívitas, 2008 (6ª Edicción)
Maynar Mariño, P, La economía de la empresa en el espacio de educación superior, Mc Graw Hill, 2008

Bibliography (Theory):

· BUENO CAMPOS, E. (2022): Introducción a la organización de empresas. Centros de Estudios Financieros. Madrid.

· CASTILLO, A.M. (Coord.) (2006): Introducción a la Economía y Administración de Empresas. Pirámide. Madrid.

· FUENTES FUENTES, M. M. y CORDÓN POZO, E. (2021) Fundamentos de Dirección y Administración de Empresas. Pirámide. Madrid. 3º Edición.

· GALIANA LLASAR, P. y GALLARDO GALLARDO, E. (2016). ¿Cómo entender el funcionamiento de una empresa? Editorial UOC.

· GARCÍA-TENORIO, J. (Coord.) (2006): Organización y Dirección de Empresas. Thomson. Madrid.

· GUTIÉRREZ ARAGÓN, O. (2016): Fundamentos de Administración de Empresas. Pirámide. Madrid. 2ª Edición.

· IBORRA, M; DASÍ, A.; DOLZ, C. y FERRER, C. (2007): Fundamentos de Dirección de Empresas. Thomson Paraninfo. Madrid.

· NAVAS LÓPEZ, J. E. y GUERRAS MARTÍN, L. A. (2016) Fundamentos de dirección estratégica de la empresa. Aranzadi. Cizur Menor Navarra. 2ª Edición.

· VÁZQUEZ SUÁREZ, L.; SÁNCHEZ GÓMEZ, R. y CALDERÓN MONGE, E. (2020): Introducción a la gestión de empresas. Pirámide. Madrid.

Bibliography (Practice, exercises and cases:

· BARROSO, C.; CASILLAS, J.C. y Otros (2007): Problemas de la Empresa. Ed. Pirámide.

· BUENO HERNÁNDEZ, Y. (2015). Fundamentos de administración de empresas: ejercicios prácticos. Editorial Universidad Autónoma de Madrid.

· CASTILLO CLAVERO, A. M.; ABAD GUERRERO, I. M. y RASTROLLO HORRILLO, M. A. (2007). Casos Prácticos de Administración y Dirección de Empresas. Pira?mide.

· CORTEJOSO LINO, M. (2023). Casos de aplicación de fundamentos de gestión empresarial. Pirámide.

· GUERRAS MARTÍN, L. A.; NAVAS LÓPEZ, J. E. y ÁLVAREZ SUESCUN, E. (2020): Casos de dirección estratégica de la empresa. Cívitas-Thomson Reuters. Cizur Menor Navarra. 6ª Edición.

· GUTIÉRREZ ARAGÓN, O. (2016): Fundamentos de Administración de Empresas. Pirámide. Madrid. 2ª Edición

· LUQUE, M.A.; BUENO, Y. y SANTOS, B. (2001): Curso Práctico de Economía de la Empresa. Pirámide. Madrid.

· MARTÍN PEÑA, M.L. (Coord.) (2003): Dirección de la Producción: Problemas y Ejercicios resueltos. Ed. Prentice-Hall.

· PÉREZ GOROSTEGUI, E. (2005): Prácticas de Administración de Empresas. Pirámide. Madrid.

· Cases publisehd by Harvard Business School (http://www.hbs.edu/).
Complementary


Recommendations


 
Other comments
Inappropriate behavior in the classroom will be taken into account with negative character in the final grade of the course, being the teacher who determines the severity of the same and the corresponding penalty. Depending on the evolution of the course, the teacher may propose modifications both in the content and in the development of the course. Note: Both the program and the evaluation and grading systems may undergo modifications, of which the students will be notified sufficiently in advance through the usual means. Additionally, the evaluation and grading systems may be subject to exceptional situations that will be conveniently assessed by the teacher.