Educational guide | ||||||||||||||||||||||||||||||||||||||||
IDENTIFYING DATA | 2024_25 | |||||||||||||||||||||||||||||||||||||||
Subject | INNOVATION AND ENTREPRENEURSHIP | Code | 01728319 | |||||||||||||||||||||||||||||||||||||
Study programme |
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Descriptors | Credit. | Type | Year | Period | ||||||||||||||||||||||||||||||||||||
5 | Compulsory | Second | Second |
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Language |
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Prerequisites | ||||||||||||||||||||||||||||||||||||||||
Department | DIREC.Y ECONOMIA DE LA EMPRESA |
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Coordinador |
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gsang@unileon.es mcrodsa@unileon.es |
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Lecturers |
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Web | http://www.embs.eu | |||||||||||||||||||||||||||||||||||||||
General description | The purpose of this course is to expose students to the dynamics that innovation generates in companies in order to train them in the design of strategies that promote the development of creative solutions to real problems, as well as the identification of market opportunities that can give rise to new businesses | |||||||||||||||||||||||||||||||||||||||
Tribunales de Revisión |
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Competencies |
Type A | Code | Competences Specific |
A17238 | ||
A17240 | ||
A17241 | ||
A17242 | ||
A17246 | ||
A17248 | ||
A17250 | ||
Type B | Code | Competences Transversal |
B3989 | ||
B3990 | ||
B3992 | ||
B3994 | ||
B3995 | ||
B3996 | ||
B3997 | ||
B4000 | ||
B4002 | ||
B4007 | ||
B4008 | ||
B4009 | ||
B4011 | ||
B4013 | ||
B4015 | ||
B4016 | ||
B4017 | ||
B4021 | ||
B4025 | ||
B4026 | ||
B4027 | ||
B5311 | ||
B5312 | ||
B5313 | ||
B5314 | ||
B5317 | ||
B5318 | ||
B5320 | ||
B5321 | ||
B5323 | ||
B5324 | ||
B5325 | ||
B5326 | ||
B5330 | ||
Type C | Code | Competences Nuclear |
C1 | ||
C2 | ||
C4 | ||
C5 |
Learning aims |
Competences | |||
Understand and be able to assess innovation and other managerial challenges whithin a globalised and dynamic environment | A17238 |
B3990 B3994 B3995 B4017 B5318 B5326 |
C2 C4 C5 |
Articulate innovation management strategies | A17238 A17240 A17241 A17248 A17250 |
B3989 B3992 B3995 B3996 B3997 B4000 B4002 B4008 B4009 B4011 B4015 B4021 B4025 B4026 B4027 B5311 B5312 B5313 B5314 B5317 B5320 B5321 B5323 B5324 B5325 B5330 |
C1 C2 |
Getting to know business models and strategies for entrepreneurs and startups, and how to apply them | A17240 A17241 A17242 A17250 |
B3990 B3992 B3996 B4000 B4002 B4007 B4011 B4013 B4015 B4021 B5312 B5313 B5320 |
C1 C2 C5 |
Analyse business environment and identify market opportunities | A17238 A17240 A17246 |
B3995 B4000 B4007 B4011 B4015 B5313 B5320 |
C2 |
Understand the importance of digital marketing in the new business environment | A17240 A17250 |
B3995 B4000 B4007 B4008 B4009 B4011 B4015 B4016 B5311 B5313 B5320 |
Contents |
Topic | Sub-topic |
INNOVATION | - SOURCES OF INNOVATION: CREATIVITY - SOURCES OF INNOVATION: COOPERATION WITH USERS, SUPPLIERS, COMPETITORS, ETC. - COLLABORATION STRATEGIES - TYPES AND PATTERNS OF INNOVATION - ORGANIZATION FOR INNOVATION AND MANAGING NEW PRODUCT DEVELOPMENT |
ENTREPRENEURSHIP | - BUILDING BUSINESS MODEL - KNOWLEDGE MANAGEMENT FOR ENTREPRENEURS - DESIGN THINKING - MARKETING INNOVATION FOR ENTREPRENEURS - SOCIAL MEDIA FOR ENTREPRENEURS |
Planning |
Methodologies :: Tests | |||||||||
Class hours | Hours outside the classroom | Total hours | |||||||
Case study | 10 | 14 | 24 | ||||||
Debates | 12 | 0 | 12 | ||||||
Field work/trips | 6 | 2 | 8 | ||||||
Other methodologies | 2 | 10 | 12 | ||||||
Presentations / expositions | 8 | 16 | 24 | ||||||
Lecture | 25 | 20 | 45 | ||||||
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students. |
Methodologies |
Description | |
Case study | Students must work on case studies provided by the lecturers regarding each theme. It will be considered the quality, accuracy, justification of ideas and originality of each work. These activities will be developed in groups (the number of participants will depend on the total number of students) |
Debates | Individual argumentation and advocacy of ideas addressing the different topics under study. |
Field work/trips | On-site experiences where students interact with entrepreneurs and innovative companies to apply theoretical concepts in real contexts and develop practical skills in innovation and entrepreneurship. |
Other methodologies | The teacher may propose alternative practical activities not included in other sections. |
Presentations / expositions | Students explain and share information about a specific topic in front of their peers and the teacher. |
Lecture | The theoretical content will be presented and developed in the classroom by the lecturers through magistral lectures, promoting the active participation of students. In order to follow these sessions, the slides of each presentation will be provided to the students. They also can use the recommended bibliographical references given in this guide. The order of the themes could vary according to the lecturers schedule. |
Personalized attention |
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Assessment |
Description | Qualification | ||
Others | Individual exam Group work |
40% 60% |
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Other comments and second call | |||
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Sources of information |
Access to Recommended Bibliography in the Catalog ULE |
Basic | |
Chesbrough, H. (2019). Open Innovation Results: Going beyond the hype and Getting Down to Business, Oxford University Press. Chesbrough, H. Radziwon, a, Vanhaverbeke, W and West, J. (2024): The Oxforrd Hand Book of Open Innovation. Oxford University Press. Harvard Business School Cases. Hillner, M. (2021): Intellectual property, design innovation, and entrepreneurship. Springer. Kennard, M. (2021): Innovation and entrepreneurship. Routledge. Mazzarol, T. (2020): Workbook for Entrepreneurship and Innovation Theory, Practice and Context. Springer. Machado, C. and Davim, P. (2020): Entrepreneurship and Organizational Innovation. Springer. Osterwalder, A. and Pigneur, Y. (2011). Business Model Generation, Wiley. Osterwalder, A.; Pigneur, Y. Smith, A. and Etiemble, F. Pisano, G.P. (2019). Creative Construction: The DNA of Sustained Innovation. Publicaffairs UK. Osterwalder, A.; Pigneur, Y. Smith, A. and Etiemble, F. Pisano, G.P. (2020). The invincible company: How to constantly reinvent your organization with inspiration from the world´s best business models (The strategyzer series). Wiley. Papegeorgiou, K. and Kokshagina, O. (2022): Envisioning the future of learning for creativity, innovation and entrepreneurship. Doston De Gruyter. Patnaik, S., Pallotta, V., and Tajeddini, K. (2023). Global Trends in Technology Startup Project Development and Management: From Innovation to Startup Creation (1st ed.). Springer International Publishing AG. Portales, Luis. (2019). Social Innovation and Social Entrepreneurship Fundamentals, Concepts, and Tools (1st ed. 2019.). Springer International Publishing. Raten, V. (2022): Managing innovation in organisations: fostering an entrepreneurial approach. Springer. Rehn, A. (2019). Innovation for the Fatigued: How to Build a Culture of Deep Creativity. Kogan Page. Schilling, M.A. (2023). Strategic Management of Technological Innovation. 7th Edition.McGraw Hill. Tidd, J. and Bessant, J. (2020). Managing Innovation: Integrating Technological, Market and Organizational Change. Wiley. Vrons, D. (2022): Business under crisis. Volume III: avenues for innovation, entrepreneurship and sustainability. Springer.
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Complementary | |
Optional readings: papers and journal articles recommended by the lecturers. |
Recommendations |