Educational guide
IDENTIFYING DATA 2024_25
Subject CONSUMER PROFILES: LIFESTYLES AND PSYCHOSOCIAL PROCESSES Code 01754024
Study programme
1754 - M.INTERNAC.PRODUC. CONSUMO RESPON EURECA-PRO
Descriptors Credit. Type Year Period
6 Compulsory Second First
Language
Ingles
Prerequisites
Department DIREC.Y ECONOMIA DE LA EMPRESA
Coordinador
LANERO CARRIZO , ANA
E-mail alanc@unileon.es
csahp@unileon.es
Lecturers
LANERO CARRIZO , ANA
SAHELICES PINTO, CÉSAR
Web http://
General description The subject explores the consumer decision-making process from the perspective of sustainable consumption. It delves into the heterogeneity of consumption practices across groups, analyzing their lifestyles and the structural and psychosocial determinants underlying demand. Alternative marketing strategies are proposed based on sustainable consumption profiles.
Tribunales de Revisión
Tribunal titular
Cargo Departamento Profesor
Presidente DIREC.Y ECONOMIA DE LA EMPRESA GONZALEZ FERNANDEZ , ANA MARIA
Secretario DIREC.Y ECONOMIA DE LA EMPRESA RODRIGUEZ SANTOS , MARIA DEL CARMEN
Vocal DIREC.Y ECONOMIA DE LA EMPRESA MUÑIZ MARTINEZ , NORBERTO
Tribunal suplente
Cargo Departamento Profesor
Presidente DIREC.Y ECONOMIA DE LA EMPRESA SULE ALONSO , MARIA ARANZAZU
Secretario DIREC.Y ECONOMIA DE LA EMPRESA FUENTES FERNANDEZ , ROSANA
Vocal DIREC.Y ECONOMIA DE LA EMPRESA GUTIERREZ RODRIGUEZ , PABLO

Competencies
Type A Code Competences Specific
Type B Code Competences Transversal
Type C Code Competences Nuclear

Learning aims
Competences

Contents
Topic Sub-topic
I. Psychosocial determinants of sustainable consumption Theme 1. Sustainable purchase decision-making process
Theme 2. Internal and external determinants of sustainable consumption
II. Segmentation and sustainable lifestyles Theme 3. Segmentation based on lifestyles
Theme 4. Consumption profiles and sustainability
III. Marketing programs for promoting sustainable consumption Theme 5. Actors involved in promoting sustainable consumption
Theme 6. Tools for promoting sustainable consumption

Planning
Methodologies  ::  Tests
  Class hours Hours outside the classroom Total hours
30 45 75
 
0 20 20
20 25 45
Presentations / expositions 6 0 6
 
Lecture 0 0 0
 
Mixed tests 4 0 4
 
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies
Methodologies   ::  
  Description
Directed activities: The more theoretical contents of the subject will be covered in participatory-expository classes, in which the professor will present the topics and encourage active participation in the classroom. Students will have access to the materials presented by the professor in class, as well as outlines and readings to deepen their understanding of the topics. Classroom debate will be encouraged, and efforts will be made to involve external guest speakers.
Autonomous Activities: The teaching methodology for the more practical contents will be based on case studies and practical assignments. The professor will propose and explain each assignment and guide the students, who will need to combine individual and group learning techniques to prepare the corresponding written reports.
Supervised Activities: The professor will monitor and supervise the students' work, addressing questions and suggesting improvements.
Presentations / expositions Presentations/Expositions: Works designated for this purpose will be presented in the classroom for joint analysis and debate.
Lecture

Personalized attention
 
Description
During the scheduled tutorial sessions, both individual and group questions will be addressed.

Assessment
  Description Qualification
Presentations / expositions Submission of reports and presentation of works in the classroom 50%
Mixed tests Written examinations 40%
Others Attendance, active participation and activity monitoring 10%
 
Other comments and second call

It will be necessary to meet a minimum threshold in all previously established criteria to pass the course in the regular session. All evaluation and grading systems may be subject to exceptional circumstances. Inappropriate attitudes or behaviors in the classroom may be penalized, affecting the course grade.

The possession and use of mobile and/or electronic devices during assessments are strictly prohibited. Merely having such devices, as well as unauthorized notes, books, folders, or other materials during evaluations, will result in immediate removal from the exam, expulsion, and a failing grade. The incident will be reported to the Academic Authority of the Centre for appropriate action as outlined in the "Guidelines for Action in Cases of Plagiarism, Copying, or Fraud in Exams or Evaluations," approved by the Permanent Committee of the Governing Council on January 29, 2015. The professor reserves the right to use the Turnitin tool to review students' work.

Students who do not pass the course in the regular session must take a written test on the course contents. Additionally, they must contact the professor to complete, if necessary, the practical assignments completed during the course. The same evaluation criteria as in the regular session will be maintained. 


Sources of information
Access to Recommended Bibliography in the Catalog ULE

Basic

Lubowiecki-Vikuk, A., D?browska, A. & Machnik, A. (2021). Responsible consumer and lifestyle: Sustainability insights. Sustainable Production and Consumption, 25, 91-101. https://doi.org/10.1016/j.spc.2020.08.007

Vázquez, J. L., Lanero, A., García, J. A., Moraño, X. (2023). Segmentation of consumers based on awareness, attitudes and use of sustainability labels in the purchase of commonly used products. Sustainable Production and Consumption, 38, 115-129. https://doi.org/10.1016/j.spc.2023.03.025.

Websites, videos and press

Ecolabel Index. https://www.ecolabelindex.com

United Nations. Take action. https://www.un.org/en/actnow

Observatory of Local Production and Sustainable Consumption. https://oplcs.org

Complementary

Hewege, C. R., Azer, J., Bhattacharyya, J. Balaji, M. S., Jiang, Y. (2022). Socially Responsible Consumption and Marketing in Practice. Collection of Cases Studies. Singapur: Springer Nature Singapore.

Hotta, Y., Tasaki, T., & Managi, S. (2022). Sustainable Consumption and Production Patterns: Policy Design and Evaluation. Basel MDPI - Multidisciplinary Digital Publishing Institute.

Middlemiss, L. (2018). Sustainable consumption: Key issues in environment and Sustainability. Routledge.


Recommendations