Educational guide
IDENTIFYING DATA 2023_24
Subject RURAL ECONOMICS AND VETERINARY BUSINESS_MANAGEMENT Code 00106026
Study programme
0106 GRADO EN VETERINARIA
Descriptors Credit. Type Year Period
6 Compulsory Third Second
Language
Castellano
Prerequisites
Department PRODUCCION ANIMAL
Coordinador
SÁEZ-ROYUELA GONZALO , MARÍA
E-mail msaeg@unileon.es
jmcarl@unileon.es
vgone@unileon.es
Lecturers
CARRAL LLAMAZARES , JOSÉ MANUEL
GONZÁLEZ EGUREN , VICENTE
SÁEZ-ROYUELA GONZALO , MARÍA
Web http://
General description General principles and concepts of economics. Economic and management of agricultural and veterinary business: accounting and cost analysis. Agricultural and veterinary business marketing. Agricultural policy (CAP, environmental and sectorial policies). Economic analysis of Spanish livestock. Environmental Economics and animal health economics. Multifunctionality of livestock and sustainable development
Tribunales de Revisión
Tribunal titular
Cargo Departamento Profesor
Presidente PRODUCCION ANIMAL LOPEZ PUENTE , SECUNDINO
Secretario PRODUCCION ANIMAL SANCHEZ SANCHEZ , JOSE MARIA
Vocal PRODUCCION ANIMAL GONZALO ABASCAL , CARLOS
Tribunal suplente
Cargo Departamento Profesor
Presidente PRODUCCION ANIMAL FUENTE CRESPO , L. FERNANDO DE LA
Secretario PRODUCCION ANIMAL RANILLA GARCIA , MARIA JOSE
Vocal PRODUCCION ANIMAL BAYON GONZALEZ , YOLANDA

Competencias
Code  
A19612 106P10 Assess and interpret the productive and health parameters of an animal group, considering the economic and welfare aspects.
A19620 106P18 Develop technical and economic advisory and management tasks for veterinary companies in a context of sustainability.
A19644 106S22 Marketing and business management in general and veterinary fields.
A19673 106S49 Economy of the production process and marketing.
A19675 106S50 Sustainable development.
B6471 106G1 Analyse, synthesise, solve problems and make decisions in the professional fields of the veterinarian.
B6472 106G2 Work as a team, single or multidisciplinary, and show respect, appreciation and sensitivity to the work of others.
B6475 106G5 Write and present professional reports correctly, always maintaining the necessary confidentiality.
B6476 106G6 Search and manage information related to the veterinarians activity.
B6478 106G8 Know how to get professional advice and help.
B6479 106G9 Demonstrate interest in knowing how to use basic computer tools.
B6481 106G11 Keep the knowledge, skills and attitudes of professional competencies updated through a continuing education process.
C1 CMECES1 That students have demonstrated possession and understanding of knowledge in an area of study that is based on general secondary education, and is usually found at a level that, although supported by advanced textbooks, also includes some aspects that involve knowledge from the cutting edge of their field of study
C2 CMECES2 That students know how to apply their knowledge to their work or vocation in a professional manner and possess the skills that are usually demonstrated through the development and defense of arguments and the resolution of problems within their area of study.
C3 CMECES3 That students have the ability to gather and interpret relevant data (normally within their area of study) to make judgments that include reflection on relevant issues of a social, scientific or ethical nature.
C4 CMECES4 That students can transmit information, ideas, problems and solutions to both a specialised and non-specialised audience
C5 CMECES5 That students have developed those learning skills necessary to undertake further studies with a high degree of autonomy

Learning aims
Competences
Understands the principles and basic concepts of economics and market mechanisms. A19673
 B6481
 C1
Knows the fundamental concepts of agricultural enterprises and understands their economic functioning. A19612
A19673
 B6471
B6479
B6481
 C2
C5
Understands the basic mechanisms of economic policy and the organizations involved in designing and implementing the Common Agricultural Policy, as well as the applicable procedures. A19675
 C3
Capable of conducting an analysis and interpreting the technical-economic management of agricultural enterprises. A19612
A19620
A19644
A19675
 B6471
B6475
B6476
B6479
 C3
C5
Familiar with organizational, economic, and management aspects in various fields of the veterinary profession, as well as the marketing mechanisms for agricultural and livestock production. A19612
A19644
A19673
A19675
 B6471
B6475
B6476
B6478
B6479
 C1
C2
C3
C4
Can apply advisory techniques and technical-economic management of veterinary-related businesses and decision-making. A19612
A19620
A19644
A19673
A19675
 B6471
B6472
B6475
B6476
B6481
 C2
C3
C4
Knows and understands marketing techniques and commercial management of both general and veterinary-related businesses. A19620
A19644
 B6471
B6472
B6475
B6479
 C2
C4

Contents
Topic Sub-topic
I. GENERAL PRINCIPLES OF ECONOMY ISSUE 1.- Concept and history. Economic systems.
ISSUE 2.- Production and consumption.
ISSUE 3.- Supply and demand. Market.
ISSUE 4.- Macroeconomics.
II. ECONOMY AND MANAGEMENT OF AGRARIAN AND VETERINARY COMPANIES ISSUE 5.- The agrarian company.
ISSUE 6.- Analysis of production.
ISSUE 7.- Analysis of costs in agrarian activity.
ISSUE 8.- Financing: types.
III. MARKETING AND MARKETING OF AGRARIAN AND VETERINARY COMPANIES ISSUE 9.- Veterinary centers. Classification and trends. KPIs.
ISSUE 10.- Marketing principles and techniques.
ISSUE 11.- Marketing in agrarian and veterinary companies.
ISSUE 12.- Distribution of agricultural products.
ISSUE 13.- Distribution agents and channels.
ISSUE 14.- Markets and contracting centers for agrarian products.
IV. AGRICULTURAL ECONOMIC POLICY AND SUSTAINABLE DEVELOPMENT ISSUE 15.- Introduction to economic policy.
ISSUE 16.- International organizations.
ISSUE 17.- Community Agrarian Policy.
V. SEMINARS 1.- Agrarian accounting. Heritage. Active and pasive. Results account.
Problem resolution.
Duration: 2 h
No. of groups: 2
Location: Faculty classroom
No. of teachers per group: 1

2.- Environmental economics. Sustainable development.
Seminar
Duration: 2 h
No. of groups: 2
Place of delivery: Faculty classroom
No. of professors per group: 1

3.- Investment planning.
Problem solving
Duration: 2 h
No. of groups: 2
Location: Faculty classroom
No. of teachers per group: 1

4.- Business entrepreneurship and technology-based companies.
Duration of the practice: 2 h
No. of groups: 3
Location: Faculty classroom
No. of teachers per group: 1

5.- Communication with clients.
Duration: 2 h
No. of groups: 2
Location: Faculty classroom
No. of teachers per group: 1

6.- Feline clinics.
Duration: 2 h
No. of groups: 2
Location: Faculty classroom
No. of teachers per group: 1
VI. COMPUTER SOFTWARE - Management in pig farms (I).
Practices through TIC
Duration: 2 h
No. of groups: 6
Location: computer room
No. of teachers per group: 1

- Management in pig farms (II).
Practices through TIC
Duration: 2 h
No. of groups: 6
Location: computer room
No. of teachers per group: 1

- Computer programs for economic management of cattle farms (I).
Practices through TIC
Duration: 2 h
No. of groups: 6
Location: computer room
No. of teachers per group: 1

- Computer programs for economic management of cattle farms (II).
Practices through TIC
Duration: 2 h
No.: 6
Place of delivery: computer room
No. of teachers per group: 1

- Computer programs for management of veterinary centers (I).
Practices through TIC
Duration: 2 h
No. of groups: 6
Location: computer room
No. of teachers per group: 1

- Computer programs for management of veterinary centers (II).
Practices through TIC
Duration: 2 h
No. of groups: 6
Location: computer room
No. of teachers per group: 1

Planning
Methodologies  ::  Tests
  Class hours Hours outside the classroom Total hours
Seminars 12 10 22
 
Assignments 0 16 16
Personal tuition 1 0 1
Practicals using information and communication technologies (ICTs) in computer rooms 12 10 22
 
Lecture 30 45 75
 
Practical tests 1 2 3
Mixed tests 1.5 6 7.5
Objective multiple-choice tests 0.5 1 1.5
Oral tests 2 0 2
 
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies
Methodologies   ::  
  Description
Seminars The students, guided by the professor, will learn notions of accounting, investment planning, linear programming, marketing and communication in relation to livestock companies, animal clinics and other veterinary activities by solving practical cases using multimedia presentations. The duration of each of the seminars will be two hours
Assignments Students will carry out work on some aspect related to the subject (technical-economic management or marketing of a livestock farm, animal clinic or other veterinary company).
Personal tuition Individual tutorships will be carried out in person through personalized attention in the teacher's office after having previously made the appointment. It is also possible through the institutional Moodle platform, either directly with the teacher or through the subject forums.
Practicals using information and communication technologies (ICTs) in computer rooms The students, guided by the professor, will learn technical-economic management tools for livestock farms, animal clinics and other veterinary companies through the use of spreadsheets, databases and technical-economic management computer programs (in the computer classroom) in veterinary companies. The duration of each of the practices will be two hours
Lecture The professors will present the theoretical contents of the subject, with the support of multimedia presentations.

Personalized attention
 
Assignments
Personal tuition
Description
Individual tutorships will be carried out in person in the teacher's office after having previously made an appointment. It is also possible through the institutional platform Moodle, either directly with the teacher or through the subject forums.

Personal attention to students, both for the clarification of theoretical-practical content, and for advice on how to carry out, present and defend the work.

Assessment
  Description Qualification
Seminars Attendance is mandatory.
In some seminars the student must take an "objective test."
 Junto con la realización y presentación del trabajo, representarán hasta el 20% de la nota final.
Assignments Carrying out a work on the theoretical-practical contents of the subject. Junto con la realización y presentación del trabajo, representarán hasta el 20% de la nota final.
Practicals using information and communication technologies (ICTs) in computer rooms Students must have completed at least 80% of the practices. Hasta el 25% de la nota final.
Practical tests Activities or problems related to the practices carried out in the computer classroom will be proposed. Hasta el 25% de la nota final.
Mixed tests It will consist of several short answer questions (between eight and ten) and 20 multiple choice multiple choice questions. To pass the test, at least a four is required in each block. Hasta el 55% de la nota final (20% para preguntas de opción múltiple y 35% para preguntas de respuesta corta). Para superar esta prueba se requiere una nota mínima de 4 en cada parte.
Objective multiple-choice tests They will consist of about 20 multiple choice questions, which will be integrated into the subject exam. Hasta el 55% de la nota final (20% para preguntas de opción múltiple y 35% para preguntas de respuesta corta). Para superar esta prueba se requiere una nota mínima de 4 en cada parte.
Oral tests Students will give an oral presentation of the work done, which will be evaluated using the corresponding rubric. Junto con los seminarios, representará hasta el 20% de la nota final.
 
Other comments and second call

During the evaluation tests, it will not be possible to use printed materials or electronic resources that facilitate communication (tablets, computers, watches, transmitters, etc.), except in those tests that, under the direction of the teachers, require the use of a calculator. Therefore, they must be out of reach of the students during the test. In case of non-compliance, the exam will be withdrawn and graded as failed ("Guidelines for action in cases of plagiarism, copying or fraud in exams or evaluation tests." Approved by the Permanent Commission of the Government Council on 29 /01/2015). 

 

Ordinary call: in order to add the percentage corresponding to the seminars, work and practical tests to the final grade, it is necessary to achieve a 4 in both parts of the mixed test.

  

Second call: those students who do not pass the subject in the ordinary period will be able to take a new mixed test in the extraordinary call, which will represent the same percentage of the final grade (55%), complementing the rest from the previous grades obtained. at work and seminars (20%) and practical tests (25%). 

Sources of information
Access to Recommended Bibliography in the Catalog ULE

Basic Ballestero E, Economía de la empresa agraria y alimentaria, Madrid: Mundi-Prensa, 2000
Jevring C, Gestión de la clínica veterinaria, Buenos Aires: Inter-Médica SAICI, 2008
Mankiw G, Principios de economía, Madrid: Thompson, 2007
Complementary Stern LW, El Ansary A, Coughlan A, Cruz I, Canales de comercialización, Madrid: Prentice Hall, 1999
Lambin JJ, Casos prácticos de marketing, Madrid: McGraw-Hill DL, 1995
García JM, Gómez-Limón JA , Chequeo médico de la PAC y perspectivas de la Política Agraria Común tras 2013 , Madrid: Inter-Médica SAICI , 2010
Caldentey P, De Haro T , Comercialización de productos agrarios, Madrid: Agrícola Española y Ediciones Mundi-Prensa , 2004
MAPA, Comercialización internacional de productos hortofrutícolas, Madrid: Ministerio de Agricultura, Pesca y Alimentación, 2002
MAPA, Comercialización y distribución de productos pesqueros, Madrid: Ministerio de Agricultura, Pesca y Alimentación, 2001
De Juan MD, Comercialización y retailing, Madrid: Prentice, 2006
Abadia L , Como funciona la economia para Dummies, Barcelona: Planeta, 2012
Amat O , Contabilidad y finanzas para Dummies, Barcelona: Planeta, 2012
Martín L, Contabilidad y fiscalidad, Jaén: Universidad de Jaén, 2009
Martínez-Alier J, De la economía ecológica al ecologismo popular, Barcelona: Icaria, 1994
Cámara D, Diccionario de marketing, Bilbao: Universidad de Deusto, 2010
Casares J, Rebollo A, Distribución Comercial, Madrid: Cívitas, 2000
Martínez FJ, Maraver G, Distribución comercial, Madrid: Delta Publicaciones, 2009
Samuelson PA, Nordhaus WD , Economía , Madrid: McGraw-Hill , 2005
Blanco JM, Economía, Madrid: McGraw-Hill Interamericana , 2008
Rouco A, Martínez A, Economía agraria, Murcia: Universidad de Murcia, 1997
Barry F, Economía ambiental , Madrid: McGraw-Hill Interamericana , 2003
Alonso R, Serrano A , Economía de la empresa agroalimentaria , Madrid: Mundi-Prensa , 2004
Masaki S, Economia para Dummies, Barcelona: Planeta, 2010
Mochón F , Economía. Teoría y política , Madrid: McGraw-Hill Interamericana , 2005
Harford T, El economista camuflado. La economia de las pequeñas cosas., Barcelona: Planeta, 2010
Vázquez R, Trespalacios J, Estrategias de distribución comercial: diseño del canal de distribución y relación entre fabricantes y detallistas, Madrid: Thomson, 2006
Colom A, Evaluación de la rentabilidad de proyectos de inversión. Aplicación a los sectores agrario y agroalimentario, Universitat de Lleida, 2009
Moyano FJ, Díaz M, Martínez T, Gestión técnica y económica en explotaciones ganaderas: casos prácticos, Madrid: Hélice, 2002
Ruiz-Abad L , Gestión y marketing de clínicas veterinarias, Guadalix de la Sierra: Acalanthis, 2007
Azqueta D , Introducción a la economía ambiental , Madrid: McGraw-Hill Profesional , 2007
Martínez-Alier J , Introducción a la economía positiva , Barcelona: Rubes , 1999
Lipsey RG, Chrystal KA , Introducción a la economía positiva, Barcelona: Vicens Vives , 1999
Gómez-Limón JA, Barreiro J, La multifuncionalidad de la agricultura en España, Madrid: Eumedia y Ministerio de Agricultura, Pesca y Alimentación, 2007
Cruz Roche I, Los canales de distribución de productos de gran consumo. Concentración y competencia, Madrid: Pirámide, 1999
Santesmases M, Marketing. Conceptos y estrategias, Madrid: Pirámide, 1999
Vázquez R, Trespalacios JA , Marketing: estrategias y aplicaciones sectoriales , Madrid: Cívitas, 2005
Díez de Castro EC, Landa FJ, Merchandising. Teoría y práctica, Madrid: Pirámide, 2000
Caldentey P, Nueva economía agroalimentaria, Madrid: Agrícola, 1998
Mankiw N, Principios de economía, Madrid: Thomson, 2007
Mercader P , Soluciones de gestión para clínicas veterinarias, Zaragoza: Servet , 2009
García AR, Teoría económica de la producción ganadera, Universidad de Córdoba, 2000
Serrano A, Alonso A , Valoración agraria. Casos prácticos , Madrid: Agrícola , 2007
Caballer V, Valoración agraria. Teoría y práctica, Madrid: Mundi-Prensa , 2008
Buxadé C , Zootecnia: bases para la producción animal. La gestión en la explotación ganadera, Madrid: Mundi-Prensa , 2002

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