Educational guide
IDENTIFYING DATA							2022_23
Subject	ANÁLISIS DEL MERCADO ALIMENTARIO					Code	00107124
Study programme	0107 G. CIENCIA Y TECN. DE LOS ALIMENTOS
Descriptors	Credit.	Type	Year	Period
	4.5	Compulsory	Third	First
Language	Castellano
Prerequisites
Department	DIREC.Y ECONOMIA DE LA EMPRESA
Coordinador	PLACER GALÁN , JOSÉ LUIS				E-mail	jlplag@unileon.es ssimg@unileon.es
Lecturers	PLACER GALÁN , JOSÉ LUIS SIMON GARZO , SANTIAGO
Web	http://
General description
Tribunales de Revisión	Tribunal titular Cargo Departamento Profesor Presidente DIREC.Y ECONOMIA DE LA EMPRESA GONZALEZ FERNANDEZ , ANA MARIA Secretario DIREC.Y ECONOMIA DE LA EMPRESA SULE ALONSO , MARIA ARANZAZU Vocal DIREC.Y ECONOMIA DE LA EMPRESA RODRIGUEZ SANTOS , MARIA DEL CARMEN Tribunal suplente Cargo Departamento Profesor Presidente DIREC.Y ECONOMIA DE LA EMPRESA VAZQUEZ BURGUETE , JOSE LUIS Secretario DIREC.Y ECONOMIA DE LA EMPRESA GUTIERREZ RODRIGUEZ , PABLO Vocal DIREC.Y ECONOMIA DE LA EMPRESA CERVANTES BLANCO , MIGUEL FRANCISCO

Competencias

Code
A18480
A18510
B5674
C2
C3
C4

Learning aims

	Competences
		B5674	C2
			C4
	A18480	B5674	C3
	A18510		C3
		B5674	C2

Contents

Topic	Sub-topic

Planning

Methodologies  ::  Tests
	Class hours	Hours outside the classroom	Total hours
Assignments	5	4.5	9.5
Personal tuition	5	0	5
Problem solving, classroom exercises	15	15	30
Practicals using information and communication technologies (ICTs) in computer rooms	5	5	10
Lecture	20	34	54
Practical tests	2	2	4
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies

Methodologies   ::  

	Description
Assignments
Personal tuition
Problem solving, classroom exercises
Practicals using information and communication technologies (ICTs) in computer rooms
Lecture

Personalized attention

Lecture Assignments

Description

Assessment

	Description	Qualification
Problem solving, classroom exercises		20%
Practicals using information and communication technologies (ICTs) in computer rooms		5%
Lecture		50%
Assignments		20%
Other comments and second call

Sources of information

Access to Recommended Bibliography in the Catalog ULE

Basic	, Textos escritos del Profesor, ,
Complementary	MERCASA, Alimentación en España 2011, http://www.munimerca.es/mercasa/alimentacion_2011/, CIAA, Data & Trends of the European Food and Drink Industry 2010, http://www.fooddrinkeurope.eu/publication/data-trends-of-the-european-food-and-drink-industry-2010/, FOODDRINKEUROPE, Fooddrinkeurope Competitiveness Report 2011, http://www.fooddrinkeurope.eu/uploads/press-releases_documents/FoodDrinkEurope_Competitiveness_Repor, COMISIÓN EUROPEA, La Política Agrícola Común en detalle, http://ec.europa.eu/agriculture/capexplained/index_es.htm, SANTESMASES MESTRE, Miguel, Marketing. Conceptos y estrategias, Pirámide,

Recommendations

Subjects that it is recommended to have taken before

MANAGEMENT AND COMMERCIALIZATION OF FOOD COMPANIES / 00107019