 |
Educational guide |
| IDENTIFYING DATA |
2011_12 |
| Subject |
MARKETING PUBLICO |
Code |
00302029 |
| Study programme |
| DIP. GESTION Y ADMINISTRACION PUBLICA |
|
|
|
| Descriptors |
Credit. |
Type |
Year |
Period |
| 6 |
Compulsory |
Second |
Second
|
| Language |
|
| Prerequisites |
|
| Department |
DIREC.Y ECONOMIA DE LA EMPRESA
|
| Coordinador |
| VÁZQUEZ BURGUETE , JOSÉ LUIS |
|
E-mail |
jlvazb@unileon.es
fregr@unileon.es
|
| Lecturers |
| REGUERA REGUERA , FRANCISCO | | VÁZQUEZ BURGUETE , JOSÉ LUIS |
|
| Web |
http:// |
| General description |
Ten chapters on Public Sector Marketing, grouped into four sections:
1. An Introduction to Public Sector Marketing (1 Chapter).
2. The Market and the Public Sector Consumer (4 Chapters).
3. The Marketing-Mix in the Public Sector Marketing (4 Chapters).
4. Strategic Planning in the Public Sector Marketing (1 Chapter). |
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| Tribunal suplente |
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