 |
Educational guide |
| IDENTIFYING DATA |
2011_12 |
| Subject |
FUNDAMENTOS DE MARKETING |
Code |
00503116 |
| Study programme |
| LIC. ADMON. Y DIRECCION DE EMPRESAS |
|
|
|
| Descriptors |
Credit. |
Type |
Year |
Period |
| 6 |
Compulsory |
Second |
Second
|
| Language |
|
| Prerequisites |
|
| Department |
DIREC.Y ECONOMIA DE LA EMPRESA
|
| Coordinador |
| GONZÁLEZ FERNÁNDEZ , ANA MARÍA |
|
E-mail |
amgonf@unileon.es
nmunm@unileon.es
aeparf@unileon.es
|
| Lecturers |
| GONZÁLEZ FERNÁNDEZ , ANA MARÍA | | MUÑIZ MARTÍNEZ , NORBERTO | | PARDO FERNÁNDEZ , ABEL EUGENIO |
|
| Web |
http:// |
| General description |
The knowledge of marketing, its significance and evolution. Marketing application in the economical and enterprising activity: product, price, mercantile distribution and communication decision making. " |
| Tribunales de Revisión |
| Tribunal titular |
| Cargo |
Departamento |
Profesor |
| Tribunal suplente |
| Cargo |
Departamento |
Profesor |
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