 |
Educational guide |
| IDENTIFYING DATA |
2011_12 |
| Subject |
DIRECCION COMERCIAL |
Code |
00503126 |
| Study programme |
| LIC. ADMON. Y DIRECCION DE EMPRESAS |
|
|
|
| Descriptors |
Credit. |
Type |
Year |
Period |
| 9 |
Troncal |
Fourth |
Annual
|
| Language |
|
| Prerequisites |
|
| Department |
DIREC.Y ECONOMIA DE LA EMPRESA
|
| Coordinador |
| VÁZQUEZ BURGUETE , JOSÉ LUIS |
|
E-mail |
jlvazb@unileon.es
pgutr@unileon.es
alanc@unileon.es
|
| Lecturers |
| GUTIÉRREZ RODRÍGUEZ , PABLO | | LANERO CARRIZO , ANA | | VÁZQUEZ BURGUETE , JOSÉ LUIS |
|
| Web |
http:// |
| General description |
Decisions on sales policy. The market: Applicable techniques. Sales strategy: Marketing Mix. Prices, distribution, promotion and product policy. |
| Tribunales de Revisión |
| Tribunal titular |
| Cargo |
Departamento |
Profesor |
| Tribunal suplente |
| Cargo |
Departamento |
Profesor |
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