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Educational guide |
IDENTIFYING DATA |
2011_12 |
Subject |
DIREC. ESTRATEGICA Y POLITICA DE EMPRESA |
Code |
00503127 |
Study programme |
LIC. ADMON. Y DIRECCION DE EMPRESAS | |
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Descriptors |
Credit. |
Type |
Year |
Period |
9 |
Troncal |
Fourth |
Annual
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Language |
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Prerequisites |
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Department |
DIREC.Y ECONOMIA DE LA EMPRESA
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Coordinador |
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E-mail |
mniea@unileon.es ngona@unileon.es
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Lecturers |
GONZÁLEZ ÁLVAREZ , NURIA | NIETO ANTOLÍN , MARIANO |
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Web |
http:// |
General description |
The contents are structured in five different parts. The first one contains the concept fundaments and the evolution of strategy. The second one studies the competitive scene of the enterprise. The third one includes the business strategies that firms can follow in order to compete. The fourth one contains the corporate strategies. The fifth analyses the strategy implementation. " |
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