 |
Educational guide |
| IDENTIFYING DATA |
2011_12 |
| Subject |
MARKETING INTERNACIONAL |
Code |
00503128 |
| Study programme |
| LIC. ADMON. Y DIRECCION DE EMPRESAS |
|
|
|
| Descriptors |
Credit. |
Type |
Year |
Period |
| 6 |
Compulsory |
Fourth |
Second
|
| Language |
|
| Prerequisites |
|
| Department |
DIREC.Y ECONOMIA DE LA EMPRESA
|
| Coordinador |
| LLAMAS ALONSO , MARÍA ROSA |
|
E-mail |
mrllaa@unileon.es
masula@unileon.es
|
| Lecturers |
| LLAMAS ALONSO , MARÍA ROSA | | SULÉ ALONSO , MARÍA ARÁNZAZU |
|
| Web |
http:// |
| General description |
The process of business internationalization. Methods of entering foreign markets. Selecting and researching foreign markets. International segmentation. Culture and marketing: products, prices, distribution and communication. Business case studies. " |
| Tribunales de Revisión |
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| Tribunal suplente |
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