Educational guide
IDENTIFYING DATA 2011_12
Subject COMUNICACION PUBLICIDAD Y PROMOCION Code 00503146
Study programme
LIC. ADMON. Y DIRECCION DE EMPRESAS
Descriptors Credit. Type Year Period
6 Optional Fourth First
Language
Prerequisites
Department DIREC.Y ECONOMIA DE LA EMPRESA
Coordinador
RODRÍGUEZ SANTOS , MARÍA CARMEN
E-mail mcrodsa@unileon.es
aeparf@unileon.es
Lecturers
PARDO FERNÁNDEZ , ABEL EUGENIO
RODRÍGUEZ SANTOS , MARÍA CARMEN
Web http://
General description Communication, Advertising, Promotion, Direct Marketing; Public Relations; Brand Image "
Tribunales de Revisión
Tribunal titular
Cargo Departamento Profesor
Tribunal suplente
Cargo Departamento Profesor

Objetivos
Communication, Advertising, Promotion, Direct Marketing; Public Relations; Brand Image "

Methodologies

Contents
Topic Sub-topic

Personalized attention

Assessment
  Description Qualification
 
Other comments and second call

Basic
Complementary