 |
Educational guide |
| IDENTIFYING DATA |
2011_12 |
| Subject |
GESTION DE LA DISTRIBUCION COMERCIAL |
Code |
00503157 |
| Study programme |
| LIC. ADMON. Y DIRECCION DE EMPRESAS |
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| Descriptors |
Credit. |
Type |
Year |
Period |
| 6 |
Optional |
Fourth |
First
|
| Language |
|
| Prerequisites |
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| Department |
DIREC.Y ECONOMIA DE LA EMPRESA
|
| Coordinador |
| MUÑIZ MARTÍNEZ , NORBERTO |
|
E-mail |
nmunm@unileon.es
mfcerb@unileon.es
|
| Lecturers |
| CERVANTES BLANCO , MIGUEL FRANCISCO | | MUÑIZ MARTÍNEZ , NORBERTO |
|
| Web |
http:// |
| General description |
This subject studies retailing and wholesaling, taking into account studying the marketing channles and the relation of retail and wholesale businesess with consumers and manufacturers. Concept, functions and retail and wholesale strategies are studied. Marketing relationship: power, conflict and cooperation in channels of distribution. " |
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| Tribunal suplente |
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