Educational guide
IDENTIFYING DATA							2011_12
Subject	ANALISIS COMPETITIVO DE LA EMPRESA					Code	00507003
Study programme	LICENCIADO INVESTIGAC. Y TECNICAS DE MERCADO
Descriptors	Credit.	Type	Year	Period
	4.5	Troncal	First	Second
Language	Castellano
Prerequisites
Department	DIREC.Y ECONOMIA DE LA EMPRESA
Coordinador	MARBELLA SÁNCHEZ , FEDERICO				E-mail	fmars@unileon.es lcabg@unileon.es
Lecturers	CABEZA GARCÍA , LAURA MARBELLA SÁNCHEZ , FEDERICO
Web	http://
General description	The contents are structured in three different parts. The first one contains the concept fundaments and the evolution of strategy. The second one studies the competitive scene of the enterprise. The third one includes the business strategies that firms can follow in order to compete. "
Tribunales de Revisión	Tribunal titular Cargo Departamento Profesor Tribunal suplente Cargo Departamento Profesor

Objetivos

The contents are structured in three different parts. The first one contains the concept fundaments and the evolution of strategy. The second one studies the competitive scene of the enterprise. The third one includes the business strategies that firms can follow in order to compete. "

Methodologies

Contents

Topic	Sub-topic

Personalized attention

Assessment

	Description	Qualification
Other comments and second call

Basic
Complementary