Educational guide
IDENTIFYING DATA 2011_12
Subject INVESTIGACION DE MERCADOS Code 00507006
Study programme
LICENCIADO INVESTIGAC. Y TECNICAS DE MERCADO
Descriptors Credit. Type Year Period
4.5 Troncal First First
Language
Prerequisites
Department DIREC.Y ECONOMIA DE LA EMPRESA
Coordinador
CERVANTES BLANCO , MIGUEL FRANCISCO
E-mail mfcerb@unileon.es
falobg@unileon.es
Lecturers
CERVANTES BLANCO , MIGUEL FRANCISCO
LOBATO GÓMEZ , FRANCISCO ASÍS
Web http://
General description Marketing Research Process; Qualitative and Quantitative Techniques "
Tribunales de Revisión
Tribunal titular
Cargo Departamento Profesor
Tribunal suplente
Cargo Departamento Profesor

Objetivos
Marketing Research Process; Qualitative and Quantitative Techniques "

Methodologies

Contents
Topic Sub-topic

Personalized attention

Assessment
  Description Qualification
 
Other comments and second call

Basic
Complementary