Educational guide
IDENTIFYING DATA 2011_12
Subject PROMOCION COMERCIAL Code 00507018
Study programme
LICENCIADO INVESTIGAC. Y TECNICAS DE MERCADO
Descriptors Credit. Type Year Period
6 Troncal Second First
Language
Prerequisites
Department DIREC.Y ECONOMIA DE LA EMPRESA
Coordinador
CERVANTES BLANCO , MIGUEL FRANCISCO
E-mail mfcerb@unileon.es
nmunm@unileon.es
Lecturers
CERVANTES BLANCO , MIGUEL FRANCISCO
MUÑIZ MARTÍNEZ , NORBERTO
Web http://
General description Marketing Communications Strategy, Strategic development of Advertising, Promotion, Direct Marketing; Public Relations "
Tribunales de Revisión
Tribunal titular
Cargo Departamento Profesor
Tribunal suplente
Cargo Departamento Profesor

Objetivos
Marketing Communications Strategy, Strategic development of Advertising, Promotion, Direct Marketing; Public Relations "

Methodologies

Contents
Topic Sub-topic

Personalized attention

Assessment
  Description Qualification
 
Other comments and second call

Basic
Complementary