Educational guide
IDENTIFYING DATA							2017_18
Subject	PRINCIPLES OF MARKETING					Code	00508008
Study programme	G.ADMINISTACIóN Y DIR.DE EMPRESAS
Descriptors	Credit.	Type	Year	Period
	6	Basic Training	First	Second
Language	Castellano
Prerequisites
Department	DIREC.Y ECONOMIA DE LA EMPRESA
Coordinador	LANERO CARRIZO , ANA				E-mail	alanc@unileon.es scabm@unileon.es
Lecturers	LANERO CARRIZO , ANA CABO MOLLEDA , SANDRA
Web	http://
General description	The subject reviews the fundamentals of marketing, including knowledge of the market and the consumer, analysis of the demand, and study of the marketing mix variables (product, ptice, place, and promotion)
Tribunales de Revisión	Tribunal titular Cargo Departamento Profesor Presidente DIREC.Y ECONOMIA DE LA EMPRESA VAZQUEZ BURGUETE , JOSE LUIS Secretario DIREC.Y ECONOMIA DE LA EMPRESA SULE ALONSO , MARIA ARANZAZU Vocal DIREC.Y ECONOMIA DE LA EMPRESA MUÑIZ MARTINEZ , NORBERTO Tribunal suplente Cargo Departamento Profesor Presidente DIREC.Y ECONOMIA DE LA EMPRESA CERVANTES BLANCO , MIGUEL FRANCISCO Secretario DIREC.Y ECONOMIA DE LA EMPRESA LLAMAS ALONSO , MARíA ROSA Vocal DIREC.Y ECONOMIA DE LA EMPRESA RODRIGUEZ SANTOS , MARIA DEL CARMEN

Competencias

Code
A4938
A4939
A4942
A4943
A5077
B643
B647
B657
B658
B680
B682

Learning aims

	Competences
	A4938 A4939 A4942 A4943 A5077	B680
		B643 B647 B658
		B657 B682

Contents

Topic	Sub-topic

Planning

Methodologies  ::  Tests
	Class hours	Hours outside the classroom	Total hours
Assignments	20	36	56
Presentations / expositions	10	15	25
Personal tuition	14	0	14
Lecture	17	17	34
Mixed tests	3	18	21
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies

Methodologies   ::  

	Description
Assignments
Presentations / expositions
Personal tuition
Lecture

Personalized attention

Personal tuition

Description

Assessment

	Description	Qualification
Assignments		Supondrá el 35% de la calificación de la asignatura.
Presentations / expositions		Supondrá el 15% de la calificación de la asignatura.
Mixed tests		Supondrá el 50% de la calificación de la asignatura.
Other comments and second call

Sources of information

Access to Recommended Bibliography in the Catalog ULE

Basic	Santesmases, M., Merino, M.J., Sánchez, J. y Pindado, T. (2009, 2011), Fundamentos de Marketing, Pirámide, Madrid Amstrom, G.; Kotler,P.; Merino, M.J.; Pintado, T.; Juan, J.M. (2011) , Introducción al Marketing, Prentice-Hall, Madrid
Complementary	Kotler, P.; Lane, K.: Cámara, D. y Mollá, A. (2006) , Dirección de Marketing , Prentice-Hall, Madrid Stanton, W. J.; Etzel, M. J. y Walter, B. J. (2004), Fundamentos de Marketing, Mc Graw-Hill, Mexico Santesmases, M. (2012) , Marketing. Conceptos y estrategias , Pirámide, Madrid

Recommendations