Educational guide | ||||||||||||||||||||||||||||||||||||||||
IDENTIFYING DATA | 2023_24 | |||||||||||||||||||||||||||||||||||||||
Subject | PRINCIPLES OF MARKETING | Code | 00508008 | |||||||||||||||||||||||||||||||||||||
Study programme |
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Descriptors | Credit. | Type | Year | Period | ||||||||||||||||||||||||||||||||||||
6 | Basic Training | First | Second |
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Language |
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Prerequisites | ||||||||||||||||||||||||||||||||||||||||
Department | DIREC.Y ECONOMIA DE LA EMPRESA |
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Coordinador |
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ssang@unileon.es jcenm@unileon.es acosf@unileon.es lvalm@unileon.es |
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Lecturers |
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Web | http:// | |||||||||||||||||||||||||||||||||||||||
General description | The subject reviews the fundamentals of marketing, including knowledge of the market and the consumer, analysis of the demand, and study of the marketing mix variables (product, ptice, place, and promotion) | |||||||||||||||||||||||||||||||||||||||
Tribunales de Revisión |
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Competencias |
Code | |
A19147 | |
A19148 | |
A19149 | |
B5846 | |
B5847 | |
B5851 | |
B5852 | |
B5853 | |
B5855 | |
B5856 | |
B5859 | |
C1 | CMECES1 That students have demonstrated possession and understanding of knowledge in an area of study that is based on general secondary education, and is usually found at a level that, although supported by advanced textbooks, also includes some aspects that involve knowledge from the cutting edge of their field of study |
C2 | CMECES2 That students know how to apply their knowledge to their work or vocation in a professional manner and possess the skills that are usually demonstrated through the development and defense of arguments and the resolution of problems within their area of study. |
C4 | CMECES4 That students can transmit information, ideas, problems and solutions to both a specialised and non-specialised audience |
Learning aims |
Competences | |||
A19147 |
B5847 |
C2 |
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A19148 |
B5846 |
C1 |
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B5856 B5859 |
C4 |
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A19147 |
B5846 |
C2 |
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A19147 |
B5852 |
C2 |
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A19149 |
B5853 B5856 |
C4 |
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A19148 |
B5851 B5855 |
C4 |
Contents |
Topic | Sub-topic |
Planning |
Methodologies :: Tests | |||||||||
Class hours | Hours outside the classroom | Total hours | |||||||
40 | 40 | 80 | |||||||
0 | 20 | 20 | |||||||
10 | 30 | 40 | |||||||
Lecture | 0 | 0 | 0 | ||||||
Mixed tests | 4 | 0 | 4 | ||||||
6 | 0 | 6 | |||||||
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students. |
Methodologies |
Description | |
Lecture |
Personalized attention |
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Assessment |
Description | Qualification | ||
Mixed tests | Supondrá el 50% de la calificación de la asignatura. | ||
Supondrá el 30% de la calificación de la asignatura (con una ponderación en función de la participación y asistencia a clase entre 0,5 y 1,5) |
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Other comments and second call | |||
Sources of information |
Access to Recommended Bibliography in the Catalog ULE |
Basic |
Santesmases, M., Merino, M.J., Sánchez, J. y Pindado, T. (2009, 2011, 2014, 2018), Fundamentos de Marketing, Pirámide, Madrid Amstrom, G.; Kotler,P.; Merino, M.J.; Pintado, T.; Juan, J.M. (2011) , Introducción al Marketing, Prentice-Hall, Madrid |
Complementary |
Kotler, P.; Lane, K.: Cámara, D. y Mollá, A. (2006) , Dirección de Marketing , Prentice-Hall, Madrid Stanton, W. J.; Etzel, M. J. y Walter, B. J. (2004), Fundamentos de Marketing, Mc Graw-Hill, Mexico Santesmases, M. (2012) , Marketing. Conceptos y estrategias , Pirámide, Madrid |
Recommendations |