Educational guide
IDENTIFYING DATA							2022_23
Subject	MARKET RESEARCH					Code	00508019
Study programme	0508 - G.ADMINISTRACIÓN Y DIR.DE EMPRESAS
Descriptors	Credit.	Type	Year	Period
	6	Compulsory	Second	Second
Language	Castellano
Prerequisites
Department	DIREC.Y ECONOMIA DE LA EMPRESA
Coordinador	SULÉ ALONSO , MARÍA ARÁNZAZU				E-mail	masula@unileon.es csahp@unileon.es
Lecturers	SULÉ ALONSO , MARÍA ARÁNZAZU SAHELICES PINTO, CÉSAR
Web	http://
General description
Tribunales de Revisión	Tribunal titular Cargo Departamento Profesor Presidente DIREC.Y ECONOMIA DE LA EMPRESA CERVANTES BLANCO , MIGUEL FRANCISCO Secretario DIREC.Y ECONOMIA DE LA EMPRESA MUÑIZ MARTINEZ , NORBERTO Vocal DIREC.Y ECONOMIA DE LA EMPRESA GONZALEZ FERNANDEZ , ANA MARIA Tribunal suplente Cargo Departamento Profesor Presidente DIREC.Y ECONOMIA DE LA EMPRESA VAZQUEZ BURGUETE , JOSE LUIS Secretario DIREC.Y ECONOMIA DE LA EMPRESA GUTIERREZ RODRIGUEZ , PABLO Vocal DIREC.Y ECONOMIA DE LA EMPRESA RODRIGUEZ SANTOS , MARIA DEL CARMEN

Competencias

Code
C3

Learning aims

	Competences
			C3

Contents

Topic	Sub-topic

Planning

Methodologies  ::  Tests
	Class hours	Hours outside the classroom	Total hours
Assignments	7	19	26
Personal tuition	6	3	9
Lecture	45	60	105
Extended-answer tests	1.5	8	9.5
	0.5	0	0.5
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies

Methodologies   ::  

	Description
Assignments
Personal tuition
Lecture

Personalized attention

Personal tuition

Description

Assessment

	Description	Qualification
		40% de la nota final
Extended-answer tests		40% de la nota final
Other comments and second call

Sources of information

Access to Recommended Bibliography in the Catalog ULE

Basic
Complementary

Recommendations

Subjects that it is recommended to have taken before

STATISTICS I / 00508002 PRINCIPLES OF MARKETING / 00508008