Educational guide
IDENTIFYING DATA 2017_18
Subject SECTOR MARKETING Code 00508033
Study programme
G.ADMINISTACIóN Y DIR.DE EMPRESAS
Descriptors Credit. Type Year Period
6 Compulsory Fourth First
Language
Castellano
Prerequisites
Department DIREC.Y ECONOMIA DE LA EMPRESA
Coordinador
CENTENO MIELGO , JOSE MARIO
E-mail jcenm@unileon.es
scabm@unileon.es
-
Lecturers
CABO MOLLEDA , SANDRA
CENTENO MIELGO , JOSE MARIO
SIMON GARZO , SANTIAGO
Web http://
General description
Tribunales de Revisión
Tribunal titular
Cargo Departamento Profesor
Presidente DIREC.Y ECONOMIA DE LA EMPRESA CERVANTES BLANCO , MIGUEL FRANCISCO
Secretario DIREC.Y ECONOMIA DE LA EMPRESA GONZALEZ FERNANDEZ , ANA MARIA
Vocal DIREC.Y ECONOMIA DE LA EMPRESA RODRIGUEZ SANTOS , MARIA DEL CARMEN
Tribunal suplente
Cargo Departamento Profesor
Presidente DIREC.Y ECONOMIA DE LA EMPRESA MUÑIZ MARTINEZ , NORBERTO
Secretario DIREC.Y ECONOMIA DE LA EMPRESA GUTIERREZ RODRIGUEZ , PABLO
Vocal DIREC.Y ECONOMIA DE LA EMPRESA SULE ALONSO , MARIA ARANZAZU

Competencias
Code  
A4903
A4922
A4942
A4982
A4994
A5078
A5079
B644
B647
B658
B662
B665
B684
B686
C2
C3
C4
C5

Learning aims
Competences
A5078
B665
C2
A4982
B686
C3
A5079
B658
C2
A4903
B647
B684
C3
A4994
B662
C4
A4922
B644
C3
A4942
B665
C5

Contents
Topic Sub-topic

Planning
Methodologies  ::  Tests
  Class hours Hours outside the classroom Total hours
Case study 15 22 37
 
Assignments 0 6 6
Seminars 4 12 16
Personal tuition 4 2 6
 
Lecture 30 45 75
 
Extended-answer tests 2 8 10
 
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies
Methodologies   ::  
  Description
Case study
Assignments
Seminars
Personal tuition
Lecture

Personalized attention
 
Personal tuition
Description

Assessment
  Description Qualification
Assignments 30%
Extended-answer tests 60%
 
Other comments and second call

Sources of information
Access to Recommended Bibliography in the Catalog ULE

Basic Aguirre García, M.S., Marketing en sectores específicos , PIRÁMIDE, 2000
Cubillo Pinilla, J.M; Cerviño Fernández, J., , Marketing sectorial, ESIC, 2008

Complementary Seisdedos, G., Como gestionar las ciudades del siglo XXI: del city marketing al urban management, Prentice-Hall, 2007
Desbordes, M.; Ohl, F.; Tribou, G., Estrategias del marketing deportivo: análisis del consumo deportivo, Paidotribo, 2001
Barrutia, J.J., Marketing bancario en la era de la información, PIRÁMIDE, 2002
Zeithalm, V.A.; Bitner, M. J. y Gremler, D.D., Marketing de servicios, McGRAW HILL, 2009
Calomarde, J.V. , Marketing ecológico, PIRÁMIDE, 2000
Mesonero, M.; Alcaide, J.C., Marketing industrial, ESIC, 2012
Keegan, W., Marketing internacional, Pearson, 2010
Rufín Moreno, R. Medina Molina, C., Marketing público, ESIC, 2012
Vázquez Casielles, R. y Trespalacios J.A., Marketing: estrategias y aplicaciones sectoriales, Cívitas, 1994
Lee, N.; Kotler, P., Social Marketing: Influencing Behaviors for Good , Sage Publications, 2007


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