Educational guide
IDENTIFYING DATA							2023_24
Subject	SECTOR MARKETING					Code	00508033
Study programme	0508 - G.ADMINISTRACIÓN Y DIR.DE EMPRESAS
Descriptors	Credit.	Type	Year	Period
	6	Compulsory	Fourth	First
Language	Castellano
Prerequisites
Department	DIREC.Y ECONOMIA DE LA EMPRESA
Coordinador	FUENTES FERNANDEZ , ROSANA				E-mail	rfuef@unileon.es jcenm@unileon.es
Lecturers	CENTENO MIELGO , JOSE MARIO FUENTES FERNANDEZ , ROSANA
Web	http://
General description
Tribunales de Revisión	Tribunal titular Cargo Departamento Profesor Presidente DIREC.Y ECONOMIA DE LA EMPRESA CERVANTES BLANCO , MIGUEL FRANCISCO Secretario DIREC.Y ECONOMIA DE LA EMPRESA GONZALEZ FERNANDEZ , ANA MARIA Vocal DIREC.Y ECONOMIA DE LA EMPRESA RODRIGUEZ SANTOS , MARIA DEL CARMEN Tribunal suplente Cargo Departamento Profesor Presidente DIREC.Y ECONOMIA DE LA EMPRESA MUÑIZ MARTINEZ , NORBERTO Secretario DIREC.Y ECONOMIA DE LA EMPRESA GUTIERREZ RODRIGUEZ , PABLO Vocal DIREC.Y ECONOMIA DE LA EMPRESA SULE ALONSO , MARIA ARANZAZU

Competencias

Code
C2	CMECES2 That students know how to apply their knowledge to their work or vocation in a professional manner and possess the skills that are usually demonstrated through the development and defense of arguments and the resolution of problems within their area of study.
C3	CMECES3 That students have the ability to gather and interpret relevant data (normally within their area of study) to make judgments that include reflection on relevant issues of a social, scientific or ethical nature.
C4	CMECES4 That students can transmit information, ideas, problems and solutions to both a specialised and non-specialised audience
C5	CMECES5 That students have developed those learning skills necessary to undertake further studies with a high degree of autonomy

Learning aims

	Competences
			C2
			C3
			C2
			C3
			C4
			C3
			C5

Contents

Topic	Sub-topic

Planning

Methodologies  ::  Tests
	Class hours	Hours outside the classroom	Total hours
Case study	56	0	56
Personal tuition	0	0	0
Forums of discussion	13	0	13
Debates	13	0	13
Lecture	60	0	60
	6	0	6
Objective multiple-choice tests	2	0	2
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies

Methodologies   ::  

	Description
Case study
Personal tuition
Forums of discussion
Debates
Lecture

Personalized attention

Personal tuition

Description

Assessment

	Description	Qualification
		35%
Objective multiple-choice tests		60%
Other comments and second call

Sources of information

Access to Recommended Bibliography in the Catalog ULE

Basic	Aguirre García MS, Marketing en sectores específicos , PIRÁMIDE, 2000 Cubillo Pinilla JM, Cerviño Fernández J, Marketing sectorial, ESIC, 2008 Rivera Camino, Jaime; de Garcillán López-Rua, Mencía, Marketing sectorial. Principios y aplicaciones, ESIC, 2014
Complementary	Fernández López, Sergio, Cómo gestionar la comunicación: En organizaciones públicas y no lucrativas, Narcea, S.A. de Ediciones, 2012 Desbordes M, Ohl F, Tribou G, Estrategias del marketing deportivo: análisis del consumo deportivo, Paidotribo, 2001 Fuentes, Rosana, Filantropía corporativa Influencia en la gestión empresarial vitivinícola, Dykinson, 2019 Barrutia JJ, Marketing bancario en la era de la información, Pirámide, 2002 Minetti, Ana Clara, Marketing de alimentos ecológicos , Pirámide, 2002 Zeithalm VA, Bitner M J, Gremler DD, Marketing de servicios, McGraw Hill, 2009 Blázquez Manzano, Alberto, Marketing deportivo en 13 historias, INDE, 2021 Calomarde JV , Marketing ecológico, Pirámide, 2000 Mesonero M, Alcaide JC, Marketing industrial, ESIC, 2012 Keegan W, Marketing internacional, Pearson, 2010 Manzano, Roberto, Marketing sensorial, Prentice Hall, 2011 Rey Moreno, Manuel, Marketing turístico: fundamentos y dirección, Pirámide, 2020 Vázquez Casielles R, Trespalacios Gutiérrez JA, Marketing: estrategias y aplicaciones sectoriales, Cívitas, 1994 Izaguirre Sotomayor, Manuel Hernán, Neuromarketing turístico y hotelero, Marcombo, 2020 Álvarez, Roberto, Neuromarketing, Fusión Perfecta: Seducir al cerebro con inteligencia para ganar en tiempos exigentes, Pearson Educación de México, 2011 Ayora Pérez, Daniel, autor.; García Sánchez, Eduardo, Organización de eventos deportivos, INDE, 2021 Lee N, Kotler P, Social Marketing: Influencing Behaviors for Good , Sage, 2007

Recommendations

Subjects that it is recommended to have taken before

PRINCIPLES OF MARKETING / 00508008 MARKET RESEARCH / 00508019 BUSINESS MANAGEMENT / 00508021