Educational guide
IDENTIFYING DATA							2017_18
Subject	PRINCIPLES OF MARKETING					Code	00509009
Study programme	GRADO EN FINANZAS
Descriptors	Credit.	Type	Year	Period
	6	Basic Training	First	Second
Language	Castellano
Prerequisites
Department	DIREC.Y ECONOMIA DE LA EMPRESA
Coordinador	GARCÍA-PRIETO GÓMEZ , FRANCISCO JAVIER				E-mail	fjgarg@unileon.es alanc@unileon.es
Lecturers	GARCÍA-PRIETO GÓMEZ , FRANCISCO JAVIER LANERO CARRIZO , ANA
Web	http://
General description	This subject aims to provide the students the first elements for knowing marketing principles from a theoretical and practical view. These elements will be necesary for improving marketing in other subjects.
Tribunales de Revisión	Tribunal titular Cargo Departamento Profesor Presidente DIREC.Y ECONOMIA DE LA EMPRESA VAZQUEZ BURGUETE , JOSE LUIS Secretario DIREC.Y ECONOMIA DE LA EMPRESA SULE ALONSO , MARIA ARANZAZU Vocal DIREC.Y ECONOMIA DE LA EMPRESA MUÑIZ MARTINEZ , NORBERTO Tribunal suplente Cargo Departamento Profesor Presidente DIREC.Y ECONOMIA DE LA EMPRESA CERVANTES BLANCO , MIGUEL FRANCISCO Secretario DIREC.Y ECONOMIA DE LA EMPRESA LLAMAS ALONSO , MARíA ROSA Vocal DIREC.Y ECONOMIA DE LA EMPRESA RODRIGUEZ SANTOS , MARIA DEL CARMEN

Competencias

Code
A5509
A5530
A5647
A5670
A5676
B706
B708
B714
B718

Learning aims

	Competences
	A5509 A5676	B714
	A5509 A5530	B706 B714 B718
	A5647 A5670	B708

Contents

Topic	Sub-topic

Planning

Methodologies  ::  Tests
	Class hours	Hours outside the classroom	Total hours
Personal tuition	14	0	14
Presentations / expositions	10	15	25
Assignments	20	36	56
Lecture	17	17	34
Mixed tests	3	18	21
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies

Methodologies   ::  

	Description
Personal tuition
Presentations / expositions
Assignments
Lecture

Personalized attention

Personal tuition

Description

Assessment

	Description	Qualification
Presentations / expositions		15%
Assignments		35%
Mixed tests		50%
Other comments and second call

Sources of information

Access to Recommended Bibliography in the Catalog ULE

Basic
Complementary

Recommendations