Educational guide | ||||||||||||||||||||||||||||||||||||||||
IDENTIFYING DATA | 2023_24 | |||||||||||||||||||||||||||||||||||||||
Subject | PRINCIPLES OF MARKETING | Code | 00511002 | |||||||||||||||||||||||||||||||||||||
Study programme |
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Descriptors | Credit. | Type | Year | Period | ||||||||||||||||||||||||||||||||||||
6 | Basic Training | First | First |
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Language |
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Prerequisites | ||||||||||||||||||||||||||||||||||||||||
Department | DIREC.Y ECONOMIA DE LA EMPRESA |
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Coordinador |
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lgong@unileon.es sblanm@unileon.es csahp@unileon.es |
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Lecturers |
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Web | http:// | |||||||||||||||||||||||||||||||||||||||
General description | The subject reviews the fundamentals of marketing, including knowledge of the market and the consumer, analysis of the demand, and study of the marketing mix variables (product, ptice, place, and promotion) | |||||||||||||||||||||||||||||||||||||||
Tribunales de Revisión |
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Competencias |
Code | |
A16270 | |
A16277 | |
B5100 | |
B5105 | |
B5107 | |
C1 | CMECES1 That students have demonstrated possession and understanding of knowledge in an area of study that is based on general secondary education, and is usually found at a level that, although supported by advanced textbooks, also includes some aspects that involve knowledge from the cutting edge of their field of study |
C3 | CMECES3 That students have the ability to gather and interpret relevant data (normally within their area of study) to make judgments that include reflection on relevant issues of a social, scientific or ethical nature. |
Learning aims |
Competences | |||
B5100 |
C1 C3 |
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A16270 A16277 |
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B5105 B5107 |
Contents |
Topic | Sub-topic |
Planning |
Methodologies :: Tests | |||||||||
Class hours | Hours outside the classroom | Total hours | |||||||
40 | 40 | 80 | |||||||
0 | 20 | 20 | |||||||
10 | 30 | 40 | |||||||
Lecture | 0 | 0 | 0 | ||||||
Mixed tests | 4 | 0 | 4 | ||||||
6 | 0 | 6 | |||||||
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students. |
Methodologies |
Description | |
Lecture |
Personalized attention |
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Assessment |
Description | Qualification | ||
Mixed tests | Supondrá el 50% de la calificación de la asignatura | ||
Supondrá el 30% de la calificación de la asignatura (con una ponderación en función de la participación y asistencia a clase entre 0,5 y 1,5). | |||
Other comments and second call | |||
Sources of information |
Access to Recommended Bibliography in the Catalog ULE |
Basic |
Santesmases, M., Merino, M.J., Sánchez, J. y Pindado, T. (2014, 2018), Fundamentos de Marketing, Pirámide, Madrid Amstrom, G.; Kotler,P.; Merino, M.J.; Pintado, T.; Juan, J.M. (2011) , Introducción al Marketing, Prentice-Hall, Madrid |
Complementary |
Kotler, P.; Lane, K.: Cámara, D. y Mollá, A. (2006) , Dirección de Marketing , Prentice-Hall, Madrid Stanton, W. J.; Etzel, M. J. y Walter, B. J. (2004), Fundamentos de Marketing, Mc Graw-Hill, Mexico Santesmases, M. (2007) , Marketing. Conceptos y estrategias , Pirámide, Madrid |
Recommendations |