Educational guide
IDENTIFYING DATA 2023_24
Subject ENGLISH FOR MARKETING Code 00511008
Study programme
0511 - G.MARKETING E INVESTIGACIÓN DE MERCADOS
Descriptors Credit. Type Year Period
6 Basic Training First Second
Language
Ingles
Prerequisites
Department FILOLOGIA MODERNA
Coordinador
RODRÍGUEZ DE LERA , JUAN RAMÓN
E-mail jrrodl@unileon.es
jjlanf@unileon.es
Lecturers
LANERO FERNÁNDEZ , JUAN JOSÉ
RODRÍGUEZ DE LERA , JUAN RAMÓN
Web http://
General description
Tribunales de Revisión
Tribunal titular
Cargo Departamento Profesor
Presidente FILOLOGIA MODERNA CHAMOSA GONZALEZ , JOSE LUIS
Secretario FILOLOGIA MODERNA MARTIN JUNQUERA , IMELDA
Vocal FILOLOGIA MODERNA DIAZ MARTINEZ , MARIO
Tribunal suplente
Cargo Departamento Profesor
Presidente FILOLOGIA MODERNA MORENO FERNANDEZ , ANA ISABEL
Secretario FILOLOGIA MODERNA RAMON GARCIA , NOELIA
Vocal FILOLOGIA MODERNA O,DOWD , ROBERT ALEXANDER

Competencias
Code  
A16274
B5103
B5112
C4 CMECES4 That students can transmit information, ideas, problems and solutions to both a specialised and non-specialised audience

Learning aims
Competences
A16274
B5103
B5112
C4
A16274
B5103
B5112
C4

Contents
Topic Sub-topic

Planning
Methodologies  ::  Tests
  Class hours Hours outside the classroom Total hours
40 40 80
 
10 30 40
0 20 20
 
Lecture 0 0 0
 
Mixed tests 4 0 4
6 0 6
 
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies
Methodologies   ::  
  Description
Lecture

Personalized attention
 
Lecture
Description

Assessment
  Description Qualification
Mixed tests 65%

25%
 
Other comments and second call

Sources of information
Access to Recommended Bibliography in the Catalog ULE

Basic Whitby, N., Business Benchmark Pre-intermediate to Intermediate, Cambridge English, 2013

Complementary Brook-Hart, G., Business Benchmark, Cambridge University Press, 2006
Comfort, J. & n. Brieger, Business Management English. Marketing, Prentice Hall International, 1992
Robinson, N., Cambridge English for Marketing, Cambridge University Press, Professional English, 2010
Sweeney, S. , English for Business Communication, Cambridge University Press, 1997
Strutt, P., Market Leader. Business Grammar and Usage, Longman, 2000
Farrall, C. & Lindsley, M., Professional English in Use: Marketing, Cambridge University Press, 2008


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