Educational guide
IDENTIFYING DATA 2017_18
Subject CONSUMER BEHAVIOUR Code 00511011
Study programme
G.MARKETING E INVESTIGACIóN DE MERCADOS
Descriptors Credit. Type Year Period
6 Compulsory Second First
Language
Castellano
Prerequisites
Department DIREC.Y ECONOMIA DE LA EMPRESA
Coordinador
GONZÁLEZ FERNÁNDEZ , ANA MARÍA
E-mail amgonf@unileon.es
mcrodsa@unileon.es
Lecturers
GONZÁLEZ FERNÁNDEZ , ANA MARÍA
RODRÍGUEZ SANTOS , MARÍA CARMEN
Web http://
General description
Tribunales de Revisión
Tribunal titular
Cargo Departamento Profesor
Presidente DIREC.Y ECONOMIA DE LA EMPRESA VAZQUEZ BURGUETE , JOSE LUIS
Secretario DIREC.Y ECONOMIA DE LA EMPRESA GUTIERREZ RODRIGUEZ , PABLO
Vocal DIREC.Y ECONOMIA DE LA EMPRESA LLAMAS ALONSO , MARíA ROSA
Tribunal suplente
Cargo Departamento Profesor
Presidente DIREC.Y ECONOMIA DE LA EMPRESA MUÑIZ MARTINEZ , NORBERTO
Secretario DIREC.Y ECONOMIA DE LA EMPRESA CERVANTES BLANCO , MIGUEL FRANCISCO
Vocal DIREC.Y ECONOMIA DE LA EMPRESA SULE ALONSO , MARIA ARANZAZU

Competencias
Code  
A16270
A16277
B5094
B5096
B5105
B5108
C2

Learning aims
Competences
B5094
A16270
A16277
B5096
B5105
B5108
C2
A16270

Contents
Topic Sub-topic

Planning
Methodologies  ::  Tests
  Class hours Hours outside the classroom Total hours
20 30 50
 
0 30 30
25 30 55
 
Lecture 0 0 0
 
Mixed tests 7 0 7
8 0 8
 
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies
Methodologies   ::  
  Description
Lecture

Personalized attention
 
Description

Assessment
  Description Qualification
Mixed tests 50%
45%
 
Other comments and second call

Sources of information
Access to Recommended Bibliography in the Catalog ULE

Basic RUIZ DE MAYA, S. y GRANDE ESTEBAN, I., Casos de comportamiento del consumidor, Esic, 2013
ALONSO RIVAS, J. y GRANDE ESTEBAN, I., Comportamiento del consumidor:decisiones y estrategias de marketing, 7ª ed. Esic, 2013
ARELLANO CUEVA, R.; MOLERO AYALA V. Y RIBERA CAMINO, J. , Conducta del consumidor, 3ª ed. Esic, 2013

Complementary


Recommendations


Subjects that it is recommended to have taken before
PRINCIPLES OF MARKETING / 00511002