Educational guide
IDENTIFYING DATA 2023_24
Subject INFORMATION TECHNOLOGY IN MARKETING Code 00511015
Study programme
0511 - G.MARKETING E INVESTIGACIÓN DE MERCADOS
Descriptors Credit. Type Year Period
6 Compulsory Second First
Language
Castellano
Prerequisites
Department ING.MECANICA,INFORMAT.AEROESP.
Coordinador
CUERVO FERNÁNDEZ , EVA MARÍA
E-mail emcuef@unileon.es
raferd@unileon.es
jcarr@unileon.es
Lecturers
CUERVO FERNÁNDEZ , EVA MARÍA
FERNÁNDEZ DÍAZ , RAMÓN ÁNGEL
CARRO DEL REGUERO , JOSE OMAR
Web http://agora.unileon.es
General description Computing science applied to marketing
Tribunales de Revisión
Tribunal titular
Cargo Departamento Profesor
Presidente ING.MECANICA,INFORMAT.AEROESP. PEREZ GARCIA , HILDE
Secretario ING.MECANICA,INFORMAT.AEROESP. ALIJA PEREZ , JOSE MANUEL
Vocal ING.MECANICA,INFORMAT.AEROESP. BARREIRO GARCIA , JOAQUIN
Tribunal suplente
Cargo Departamento Profesor
Presidente CONDE GONZALEZ , MIGUEL ANGEL
Secretario ING.MECANICA,INFORMAT.AEROESP. RODRIGUEZ MATEOS , PABLO
Vocal ING.MECANICA,INFORMAT.AEROESP. PANIZO ALONSO , LUIS

Competencias
Code  
A16270
A16272
B5093
B5096
B5107
B5109
B5110

Learning aims
Competences
B5107
B5109
A16272
 B5109
A16270
 B5093
B5096
B5110

Contents
Topic Sub-topic

Planning
Methodologies  ::  Tests
  Class hours Hours outside the classroom Total hours
40 40 80
 
10 30 40
0 20 20
 
Lecture 0 0 0
 
6 0 6
Mixed tests 4 0 4
 
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies
Methodologies   ::  
  Description
Lecture

Personalized attention
 
Description

Assessment
  Description Qualification
Mixed tests 60%
35%. Se sumará esta nota cuando se haya obtenido al menos un 4,5 en la parte de pruebas mixtas
 
Other comments and second call

Sources of information
Access to Recommended Bibliography in the Catalog ULE

Basic FRANCISCO CHARTE, ACCESS 2016 (MANUAL IMPRESCINDIBLE), ANAYA MULTIMEDIA, 2016
ABRAHAM SILBERSCHATZ, Fundamentos de Bases de Datos, MCGRAW-HILL, 2014
JON DUCKETT, HTML and CSS: Design and Build Websites, Wiley John + Sons, 2011
BRAD WILLIAMS, WordPress 4.1. Diseño Y Desarrollo, ANAYA, 2015

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