Educational guide

IDENTIFYING DATA

2017_18

Subject

STRATEGIC MANAGEMENT

Code

00511017

Study programme

G.MARKETING E INVESTIGACIóN DE MERCADOS

Descriptors

Credit.

Type

Year

Period

Compulsory

Second

Language

Castellano

Prerequisites

Department

DIREC.Y ECONOMIA DE LA EMPRESA

Coordinador

CABEZA GARCÍA , LAURA

E-mail

lcabg@unileon.es
bjimp@unileon.es

Lecturers

CABEZA GARCÍA , LAURA

JIMENEZ PARRA , BEATRIZ

Web

http://

General description

The aim of this subject is to analyse in deep the theoretical and practical topics related to Strategy Management: strategic analysis, competitive and global strategies and the implementation of firm strategies

Tribunales de Revisión

Tribunal titular
Cargo	Departamento	Profesor
Presidente	DIREC.Y ECONOMIA DE LA EMPRESA	NIETO ANTOLIN , MARIANO
Secretario	DIREC.Y ECONOMIA DE LA EMPRESA	HERRERA , DANNY LILIANA
Vocal	DIREC.Y ECONOMIA DE LA EMPRESA	GONZALEZ ALVAREZ , NURIA

Tribunal suplente
Cargo	Departamento	Profesor
Presidente	DIREC.Y ECONOMIA DE LA EMPRESA	SANCHEZ GONZALEZ , GLORIA
Secretario	DIREC.Y ECONOMIA DE LA EMPRESA	MARTINEZ CAMPILLO , ALMUDENA
Vocal	DIREC.Y ECONOMIA DE LA EMPRESA	MUÑOZ DOYAGUE , MARIA FELISA

Competencias

Code
A16274
B5105
B5106
B5110
C2

Learning aims

Competences
A16274	B5110
	B5105 B5106	C2

Contents

Topic	Sub-topic

Planning

Methodologies :: Tests
	Class hours	Hours outside the classroom	Total hours
	22	48	70

	32	17	49
	0	25	25

Lecture	0	0	0

Mixed tests	6	0	6

(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies

Methodologies ::

	Description



Lecture

Personalized attention

Mixed tests

Description

Assessment

	Description	Qualification
		Su valoración será el 30% de la nota final de la asignatura.
Mixed tests		- Las dos pruebas teórico-prácticas supondrán el 60% de la calificación final siendo necesario que el alumno alcance una nota media mínima de 4 entre los dos exámenes y a su vez que la nota en cada uno de los exámenes sea de al menos un 3. - Los cuestionarios prácticos supondrán el 10% de la asignatura

Other comments and second call

Sources of information

Access to Recommended Bibliography in the Catalog ULE

Basic

Complementary

Recommendations

Subjects that it is recommended to have taken before

PRINCIPLES OF BUSINESS ADMINISTRATION / 00511005