Educational guide
IDENTIFYING DATA							2017_18
Subject	QUANTITATIVE TECHNIQUES IN MARKET RESEARCH					Code	00511020
Study programme	G.MARKETING E INVESTIGACIóN DE MERCADOS
Descriptors	Credit.	Type	Year	Period
	6	Compulsory	Second	Second
Language	Castellano
Prerequisites
Department	DIREC.Y ECONOMIA DE LA EMPRESA
Coordinador	ALAEZ PONS , DAVID				E-mail	dalap@unileon.es csahp@unileon.es
Lecturers	ALAEZ PONS , DAVID SAHELICES PINTO, CÉSAR
Web	http://
General description
Tribunales de Revisión	Tribunal titular Cargo Departamento Profesor Presidente DIREC.Y ECONOMIA DE LA EMPRESA PLACER GALAN , JOSE LUIS Secretario DIREC.Y ECONOMIA DE LA EMPRESA CERVANTES BLANCO , MIGUEL FRANCISCO Vocal DIREC.Y ECONOMIA DE LA EMPRESA MUÑIZ MARTINEZ , NORBERTO Tribunal suplente Cargo Departamento Profesor Presidente DIREC.Y ECONOMIA DE LA EMPRESA VAZQUEZ BURGUETE , JOSE LUIS Secretario DIREC.Y ECONOMIA DE LA EMPRESA GUTIERREZ RODRIGUEZ , PABLO Vocal DIREC.Y ECONOMIA DE LA EMPRESA GONZALEZ FERNANDEZ , ANA MARIA

Competencias

Code
A16272
A16278
B5103
B5105
B5110
C2
C3
C4

Learning aims

	Competences
	A16272 A16278	B5103 B5105 B5110	C2
			C3
			C4

Contents

Topic	Sub-topic

Planning

Methodologies  ::  Tests
	Class hours	Hours outside the classroom	Total hours
	40	40	80
	10	30	40
	0	20	20
Lecture	0	0	0
Mixed tests	2	0	2
	8	0	8
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies

Methodologies   ::  

	Description
Lecture

Personalized attention

Description

Assessment

	Description	Qualification
		50%
Mixed tests		40%
Other comments and second call

Sources of information

Access to Recommended Bibliography in the Catalog ULE

Basic	Grande Estaban, I. y Abascal Fernández, E. (2011), Fundamentos y técnicas de investigación comercial, ESIC Editorial, Merino Sanz, M.J. (2010)., Introducción a la investigación de mercados., ESIC Editorial, Malhotra, N.K. (2008). , Investigación de mercados. Un enfoque aplicado, Pearson Educación,
Complementary	Hair, J.F.Jr., Bush, R.P. y Ortinau, D.J. (2004), Investigación de mercados, McGraw-Hill, Kinnear, T. y Taylor, J. (2000). , Investigación de mercados. Un enfoque aplicado, McGraw-Hill, Zikmund, W. G. & Babin, B. J. (2013)., Essentials of Marketing Research, South-Western, Cengage Learning, Fernández Nogales, A. (2002), Investigación y técnicas de mercado, ESIC,

Recommendations

Subjects that it is recommended to have taken before

PRINCIPLES OF MARKETING / 00511002 QUALITATIVE TECHNIQUES IN MARKET RESEARCH / 00511007