Educational guide
IDENTIFYING DATA 2022_23
Subject QUANTITATIVE TECHNIQUES IN MARKET RESEARCH Code 00511020
Study programme
0511 - G.MARKETING E INVESTIGACIÓN DE MERCADOS
Descriptors Credit. Type Year Period
6 Compulsory Second Second
Language
Castellano
Prerequisites
Department DIREC.Y ECONOMIA DE LA EMPRESA
Coordinador
TORRES REYNOSO , JOSE OLIVER
E-mail jtorr@unileon.es
csahp@unileon.es
Lecturers
SAHELICES PINTO, CÉSAR
TORRES REYNOSO , JOSE OLIVER
Web http://
General description English Friendly. Content is developed on quantitative market research techniques and analysis
Tribunales de Revisión
Tribunal titular
Cargo Departamento Profesor
Presidente DIREC.Y ECONOMIA DE LA EMPRESA PLACER GALAN , JOSE LUIS
Secretario DIREC.Y ECONOMIA DE LA EMPRESA CERVANTES BLANCO , MIGUEL FRANCISCO
Vocal DIREC.Y ECONOMIA DE LA EMPRESA MUÑIZ MARTINEZ , NORBERTO
Tribunal suplente
Cargo Departamento Profesor
Presidente DIREC.Y ECONOMIA DE LA EMPRESA VAZQUEZ BURGUETE , JOSE LUIS
Secretario DIREC.Y ECONOMIA DE LA EMPRESA GUTIERREZ RODRIGUEZ , PABLO
Vocal DIREC.Y ECONOMIA DE LA EMPRESA GONZALEZ FERNANDEZ , ANA MARIA

Competencias
Code  
A16272
A16278
B5103
B5105
B5110
C2
C3
C4

Learning aims
Competences
A16272
A16278
B5103
B5105
B5110
C2
C3
C4

Contents
Topic Sub-topic

Planning
Methodologies  ::  Tests
  Class hours Hours outside the classroom Total hours
30 40 70
 
10 30 40
0 20 20
 
Lecture 10 0 10
 
Mixed tests 2 0 2
8 0 8
 
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies
Methodologies   ::  
  Description
Lecture

Personalized attention
 
Description

Assessment
  Description Qualification
The work done by students both individually and in groups will be assessed. Supondrá el 30% de la calificación de la asignatura (con una ponderación en función de la participación y asistencia a clase entre 0,5 y 1,5).
Mixed tests The theoretical contents of the subject will be evaluated through written exams. Supondrá el 50% de la calificación de la asignatura
Others Attendance, active participation and monitoring of activities will be taken into account. 10%
 
Other comments and second call

Sources of information
Access to Recommended Bibliography in the Catalog ULE

Basic Grande Estaban, I. y Abascal Fernández, E. (2011), Fundamentos y técnicas de investigación comercial, ESIC Editorial,
Merino Sanz, M.J. (2010)., Introducción a la investigación de mercados., ESIC Editorial,
Malhotra, N.K. (2008). , Investigación de mercados. Un enfoque aplicado, Pearson Educación,

Complementary Hair, J.F.Jr., Bush, R.P. y Ortinau, D.J. (2004), Investigación de mercados, McGraw-Hill,
Kinnear, T. y Taylor, J. (2000). , Investigación de mercados. Un enfoque aplicado, McGraw-Hill,
Zikmund, W. G. & Babin, B. J. (2013)., Essentials of Marketing Research, South-Western, Cengage Learning,
Fernández Nogales, A. (2002), Investigación y técnicas de mercado, ESIC,


Recommendations


Subjects that it is recommended to have taken before
PRINCIPLES OF MARKETING / 00511002
QUALITATIVE TECHNIQUES IN MARKET RESEARCH / 00511007
 
Other comments
English-friendly students will have materials and books available in English at their disposal. Moreover, they will be able to do assignments, activities, and exams in English. Furthermore, they will be able to have in-person or online office hours in English.