Educational guide
IDENTIFYING DATA							2023_24
Subject	QUANTITATIVE TECHNIQUES IN MARKET RESEARCH					Code	00511020
Study programme	0511 - G.MARKETING E INVESTIGACIÓN DE MERCADOS
Descriptors	Credit.	Type	Year	Period
	6	Compulsory	Second	Second
Language	Castellano
Prerequisites
Department	DIREC.Y ECONOMIA DE LA EMPRESA
Coordinador	LANERO CARRIZO , ANA				E-mail	alanc@unileon.es csahp@unileon.es
Lecturers	LANERO CARRIZO , ANA SAHELICES PINTO, CÉSAR
Web	http://
General description	English Friendly. Content is developed on quantitative market research techniques and analysis
Tribunales de Revisión	Tribunal titular Cargo Departamento Profesor Presidente DIREC.Y ECONOMIA DE LA EMPRESA CERVANTES BLANCO , MIGUEL FRANCISCO Secretario DIREC.Y ECONOMIA DE LA EMPRESA RODRIGUEZ SANTOS , MARIA DEL CARMEN Vocal DIREC.Y ECONOMIA DE LA EMPRESA MUÑIZ MARTINEZ , NORBERTO Tribunal suplente Cargo Departamento Profesor Presidente DIREC.Y ECONOMIA DE LA EMPRESA VAZQUEZ BURGUETE , JOSE LUIS Secretario DIREC.Y ECONOMIA DE LA EMPRESA GUTIERREZ RODRIGUEZ , PABLO Vocal DIREC.Y ECONOMIA DE LA EMPRESA GONZALEZ FERNANDEZ , ANA MARIA

Competencias

Code
A16272
A16278
B5103
B5105
B5110
C2	CMECES2 That students know how to apply their knowledge to their work or vocation in a professional manner and possess the skills that are usually demonstrated through the development and defense of arguments and the resolution of problems within their area of study.
C3	CMECES3 That students have the ability to gather and interpret relevant data (normally within their area of study) to make judgments that include reflection on relevant issues of a social, scientific or ethical nature.
C4	CMECES4 That students can transmit information, ideas, problems and solutions to both a specialised and non-specialised audience

Learning aims

	Competences
	A16272 A16278	B5103 B5105 B5110	C2
			C3
			C4

Contents

Topic	Sub-topic

Planning

Methodologies  ::  Tests
	Class hours	Hours outside the classroom	Total hours
	40	40	80
	10	30	40
	0	20	20
Lecture	0	0	0
Mixed tests	4	0	4
	6	0	6
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies

Methodologies   ::  

	Description
Lecture

Personalized attention

Description

Assessment

	Description	Qualification
	The work done by students both individually and in groups will be assessed.	Supondrá el 30% de la calificación de la asignatura (con una ponderación en función de la participación y asistencia a clase entre 0,5 y 1,5).
Mixed tests	The theoretical contents of the subject will be evaluated through written exams.	Supondrá el 50% de la calificación de la asignatura
Others	Attendance, active participation and monitoring of activities will be taken into account.	10%
Other comments and second call

Sources of information

Access to Recommended Bibliography in the Catalog ULE

Basic	Grande Estaban, I. y Abascal Fernández, E. (2011), Fundamentos y técnicas de investigación comercial, ESIC Editorial, Merino Sanz, M.J. (2010)., Introducción a la investigación de mercados., ESIC Editorial, Malhotra, N.K. (2008). , Investigación de mercados. Un enfoque aplicado, Pearson Educación,
Complementary	Hair, J.F.Jr., Bush, R.P. y Ortinau, D.J. (2004), Investigación de mercados, McGraw-Hill, Kinnear, T. y Taylor, J. (2000). , Investigación de mercados. Un enfoque aplicado, McGraw-Hill, Zikmund, W. G. & Babin, B. J. (2013)., Essentials of Marketing Research, South-Western, Cengage Learning, Fernández Nogales, A. (2002), Investigación y técnicas de mercado, ESIC,

Recommendations

Subjects that it is recommended to have taken before

PRINCIPLES OF MARKETING / 00511002 QUALITATIVE TECHNIQUES IN MARKET RESEARCH / 00511007

Other comments

English-friendly students will have materials and books available in English at their disposal. Moreover, they will be able to do assignments, activities, and exams in English. Furthermore, they will be able to have in-person or online office hours in English.