Educational guide
IDENTIFYING DATA 2017_18
Subject MARKET RESEARCH APPLICATIONS Code 00511022
Study programme
G.MARKETING E INVESTIGACIóN DE MERCADOS
Descriptors Credit. Type Year Period
6 Compulsory Third First
Language
Castellano
Prerequisites
Department DIREC.Y ECONOMIA DE LA EMPRESA
Coordinador
CERVANTES BLANCO , MIGUEL FRANCISCO
E-mail mfcerb@unileon.es
csahp@unileon.es
Lecturers
CERVANTES BLANCO , MIGUEL FRANCISCO
SAHELICES PINTO, CÉSAR
Web http://
General description Development of advanced marketing research
Tribunales de Revisión
Tribunal titular
Cargo Departamento Profesor
Presidente DIREC.Y ECONOMIA DE LA EMPRESA VAZQUEZ BURGUETE , JOSE LUIS
Secretario DIREC.Y ECONOMIA DE LA EMPRESA LLAMAS ALONSO , MARíA ROSA
Vocal DIREC.Y ECONOMIA DE LA EMPRESA MUÑIZ MARTINEZ , NORBERTO
Tribunal suplente
Cargo Departamento Profesor
Presidente DIREC.Y ECONOMIA DE LA EMPRESA PLACER GALAN , JOSE LUIS
Secretario DIREC.Y ECONOMIA DE LA EMPRESA GUTIERREZ RODRIGUEZ , PABLO
Vocal DIREC.Y ECONOMIA DE LA EMPRESA RODRIGUEZ SANTOS , MARIA DEL CARMEN

Competencias
Code  
A16276
A16278
B5097
B5102
B5110
B5111

Learning aims
Competences
A16276
B5110
B5097
B5102
A16278
B5111

Contents
Topic Sub-topic

Planning
Methodologies  ::  Tests
  Class hours Hours outside the classroom Total hours
40 40 80
 
10 30 40
0 20 20
 
Lecture 0 0 0
 
6 0 6
Mixed tests 4 0 4
 
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies
Methodologies   ::  
  Description
Lecture

Personalized attention
 
Description

Assessment
  Description Qualification
60%
Mixed tests 40%
 
Other comments and second call

Sources of information
Access to Recommended Bibliography in the Catalog ULE

Basic

Complementary


Recommendations


Subjects that it is recommended to have taken before
PRINCIPLES OF MARKETING / 00511002
QUALITATIVE TECHNIQUES IN MARKET RESEARCH / 00511007
STATISTICS II / 00511014
ADVANCED STATISTICS I / 00511018
QUANTITATIVE TECHNIQUES IN MARKET RESEARCH / 00511020