Educational guide
IDENTIFYING DATA							2022_23
Subject	SALES PROMOTION MARKETING					Code	00511023
Study programme	0511 - G.MARKETING E INVESTIGACIÓN DE MERCADOS
Descriptors	Credit.	Type	Year	Period
	6	Compulsory	Third	First
Language
Prerequisites
Department	DIREC.Y ECONOMIA DE LA EMPRESA
Coordinador	CERVANTES BLANCO , MIGUEL FRANCISCO				E-mail	mfcerb@unileon.es ssang@unileon.es
Lecturers	CERVANTES BLANCO , MIGUEL FRANCISCO SANTOS GRANDA , SARA
Web	http://www.economicas.unileon.es
General description	Communication Strategies
Tribunales de Revisión	Tribunal titular Cargo Departamento Profesor Presidente DIREC.Y ECONOMIA DE LA EMPRESA VAZQUEZ BURGUETE , JOSE LUIS Secretario DIREC.Y ECONOMIA DE LA EMPRESA LANERO CARRIZO , ANA Vocal DIREC.Y ECONOMIA DE LA EMPRESA GUTIERREZ RODRIGUEZ , PABLO Tribunal suplente Cargo Departamento Profesor Presidente DIREC.Y ECONOMIA DE LA EMPRESA GONZALEZ FERNANDEZ , ANA MARIA Secretario DIREC.Y ECONOMIA DE LA EMPRESA SULE ALONSO , MARIA ARANZAZU Vocal DIREC.Y ECONOMIA DE LA EMPRESA RODRIGUEZ SANTOS , MARIA DEL CARMEN

Competencias

Code
A16273
B5093
B5095
B5099
B5103
B5111
C2

Learning aims

	Competences
		B5095 B5111	C2
	A16273	B5093
	A16273	B5099 B5103

Contents

Topic	Sub-topic

Planning

Methodologies  ::  Tests
	Class hours	Hours outside the classroom	Total hours
	30	40	70
	10	30	40
	0	20	20
Lecture	10	0	10
Mixed tests	2	0	2
	8	0	8
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies

Methodologies   ::  

	Description
Lecture

Personalized attention

Description

Assessment

	Description	Qualification
Mixed tests		30%
		60%
Other comments and second call

Sources of information

Access to Recommended Bibliography in the Catalog ULE

Basic
Complementary	Kotler,P.; Armstrong, G., Marketing, Prentice Hall, 2017 Santesmases, M., Marketing, Pirámide, 2012 Chong, J.L., Promoción de Ventas, Granica, 2019

Recommendations

Subjects that it is recommended to have taken before

PRINCIPLES OF MARKETING / 00511002 CONSUMER BEHAVIOUR / 00511011