Educational guide
IDENTIFYING DATA							2023_24
Subject	SALES PROMOTION MARKETING					Code	00511023
Study programme	0511 - G.MARKETING E INVESTIGACIÓN DE MERCADOS
Descriptors	Credit.	Type	Year	Period
	6	Compulsory	Third	First
Language
Prerequisites
Department	DIREC.Y ECONOMIA DE LA EMPRESA
Coordinador	CERVANTES BLANCO , MIGUEL FRANCISCO				E-mail	mfcerb@unileon.es ssang@unileon.es
Lecturers	CERVANTES BLANCO , MIGUEL FRANCISCO SANTOS GRANDA , SARA
Web	http://www.economicas.unileon.es
General description	Communication Strategies
Tribunales de Revisión	Tribunal titular Cargo Departamento Profesor Presidente DIREC.Y ECONOMIA DE LA EMPRESA VAZQUEZ BURGUETE , JOSE LUIS Secretario DIREC.Y ECONOMIA DE LA EMPRESA LANERO CARRIZO , ANA Vocal DIREC.Y ECONOMIA DE LA EMPRESA GUTIERREZ RODRIGUEZ , PABLO Tribunal suplente Cargo Departamento Profesor Presidente DIREC.Y ECONOMIA DE LA EMPRESA GONZALEZ FERNANDEZ , ANA MARIA Secretario DIREC.Y ECONOMIA DE LA EMPRESA SULE ALONSO , MARIA ARANZAZU Vocal DIREC.Y ECONOMIA DE LA EMPRESA RODRIGUEZ SANTOS , MARIA DEL CARMEN

Competencias

Code
A16273
B5093
B5095
B5099
B5103
B5111
C2	CMECES2 That students know how to apply their knowledge to their work or vocation in a professional manner and possess the skills that are usually demonstrated through the development and defense of arguments and the resolution of problems within their area of study.

Learning aims

	Competences
		B5095 B5111	C2
	A16273	B5093
	A16273	B5099 B5103

Contents

Topic	Sub-topic

Planning

Methodologies  ::  Tests
	Class hours	Hours outside the classroom	Total hours
	30	40	70
	10	30	40
	0	20	20
Lecture	10	0	10
Mixed tests	2	0	2
	8	0	8
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies

Methodologies   ::  

	Description
Lecture

Personalized attention

Description

Assessment

	Description	Qualification
Mixed tests		30%
		60%
Other comments and second call

Sources of information

Access to Recommended Bibliography in the Catalog ULE

Basic
Complementary	Kotler,P.; Armstrong, G., Marketing, Prentice Hall, 2017 Santesmases, M., Marketing, Pirámide, 2012 Chong, J.L., Promoción de Ventas, Granica, 2019

Recommendations

Subjects that it is recommended to have taken before

PRINCIPLES OF MARKETING / 00511002 CONSUMER BEHAVIOUR / 00511011