Educational guide
IDENTIFYING DATA 2017_18
Subject PRODUCT MARKETING AND PRICING Code 00511024
Study programme
G.MARKETING E INVESTIGACIóN DE MERCADOS
Descriptors Credit. Type Year Period
6 Compulsory Third First
Language
Castellano
Prerequisites
Department DIREC.Y ECONOMIA DE LA EMPRESA
Coordinador
VÁZQUEZ BURGUETE , JOSÉ LUIS
E-mail jlvazb@unileon.es
pgutr@unileon.es
Lecturers
GUTIÉRREZ RODRÍGUEZ , PABLO
VÁZQUEZ BURGUETE , JOSÉ LUIS
Web http://
General description This subject aims to go further on the knowledge of the role of the product and the price as marketing strategic variables as well as a part of the organizational strategy in general from a theoretical and a practical view
Tribunales de Revisión
Tribunal titular
Cargo Departamento Profesor
Presidente DIREC.Y ECONOMIA DE LA EMPRESA CERVANTES BLANCO , MIGUEL FRANCISCO
Secretario DIREC.Y ECONOMIA DE LA EMPRESA GONZALEZ FERNANDEZ , ANA MARIA
Vocal DIREC.Y ECONOMIA DE LA EMPRESA LLAMAS ALONSO , MARíA ROSA
Tribunal suplente
Cargo Departamento Profesor
Presidente DIREC.Y ECONOMIA DE LA EMPRESA SULE ALONSO , MARIA ARANZAZU
Secretario DIREC.Y ECONOMIA DE LA EMPRESA MUÑIZ MARTINEZ , NORBERTO
Vocal DIREC.Y ECONOMIA DE LA EMPRESA RODRIGUEZ SANTOS , MARIA DEL CARMEN

Competencias
Code  
B5094
B5095
B5098
B5103
B5105
B5107

Learning aims
Competences
B5105
B5107
B5095
B5098
B5103
B5094

Contents
Topic Sub-topic

Planning
Methodologies  ::  Tests
  Class hours Hours outside the classroom Total hours
40 40 80
 
10 30 40
0 20 20
 
Lecture 0 0 0
 
6 0 6
Mixed tests 4 0 4
 
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies
Methodologies   ::  
  Description
Lecture

Personalized attention
 
Description

Assessment
  Description Qualification
Supondrá el 20% de la calificación de la asignatura.
Mixed tests Supondrá el 50% de la calificación de la asignatura.
 
Other comments and second call

Sources of information
Access to Recommended Bibliography in the Catalog ULE

Basic Díez de Castro, E.C. y Rosa Díaz, I.M. (2008, 5ª ed.), Gestión de precios, ESIC, Madrid
Bello Acebrón, L.; Vázquez Casielles, R. y Trespalacios Gutiérrez, J.A. (1997, 2ª ed.), Investigación de mercados y estrategia de marketing, Civitas, Madrid
De Jaime Eslava, J. (2012, 3ª ed.), Pricing: nuevas estrategias de precios, ESIC, Madrid

Complementary Simon, H.; Bilstein, F.F. y Luby, F. (2007), La gestión orientada al margen comercial, Deusto, Barcelona
Santesmases Mestre, M. (2012, 6ª ed.), Marketing. Conceptos y estrategias, Pirámide, Madrid


Recommendations


Subjects that it is recommended to have taken before
PRINCIPLES OF MARKETING / 00511002