Educational guide
IDENTIFYING DATA 2022_23
Subject COMMERCIAL DISTRIBUTION MARKETING Code 00511027
Study programme
0511 - G.MARKETING E INVESTIGACIÓN DE MERCADOS
Descriptors Credit. Type Year Period
6 Compulsory Third Second
Language
Castellano
Prerequisites
Department DIREC.Y ECONOMIA DE LA EMPRESA
Coordinador
MUÑIZ MARTÍNEZ , NORBERTO
E-mail nmunm@unileon.es
mfcerb@unileon.es
Lecturers
CERVANTES BLANCO , MIGUEL FRANCISCO
MUÑIZ MARTÍNEZ , NORBERTO
Web http://
General description
Tribunales de Revisión
Tribunal titular
Cargo Departamento Profesor
Presidente DIREC.Y ECONOMIA DE LA EMPRESA PLACER GALAN , JOSE LUIS
Secretario DIREC.Y ECONOMIA DE LA EMPRESA SULE ALONSO , MARIA ARANZAZU
Vocal DIREC.Y ECONOMIA DE LA EMPRESA RODRIGUEZ SANTOS , MARIA DEL CARMEN
Tribunal suplente
Cargo Departamento Profesor
Presidente DIREC.Y ECONOMIA DE LA EMPRESA VAZQUEZ BURGUETE , JOSE LUIS
Secretario DIREC.Y ECONOMIA DE LA EMPRESA GUTIERREZ RODRIGUEZ , PABLO
Vocal DIREC.Y ECONOMIA DE LA EMPRESA GONZALEZ FERNANDEZ , ANA MARIA

Competencias
Code  
A16274
A16277
B5091
B5099
B5100
B5105
B5107
C5

Learning aims
Competences
A16274
A16277
B5091
B5099
B5100
B5105
B5107
C5
A16274
A16277
B5100
C5

Contents
Topic Sub-topic
Subject 1. EVOLUTION of MARKETING toward a “SERVICE dominant LOGIC”. Subject 2. DIGITAL MARKETING DIGITAL and e- COMMERCIO Subject 3. RETAIL FORMS, focused on BASIC NEEDS and CONVENIENCE SHOPPING FORMS Subject 4. RETAILING, LEISURE, TOURISM and CITY MARKETING Subject 5. RETAIL CORPORATE STRATEGIES Subject 6. STRATEGIES OF COMPETITION AND COOPERATION IN RETAILING Subject 7. RETAIL BRANDS Tema 8. SHOPPER MARKETING: marketing at the retail store and DIGITAL MARKETING

Planning
Methodologies  ::  Tests
  Class hours Hours outside the classroom Total hours
40 40 80
 
10 30 40
0 20 20
 
Lecture 0 0 0
 
Extended-answer tests 4 0 4
6 0 6
 
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies
Methodologies   ::  
  Description
Lecture

Personalized attention
 
Lecture
Description

Assessment
  Description Qualification
Extended-answer tests 50%
Practical Project 30%
Others Case studies 20%
 
Other comments and second call

Sources of information
Access to Recommended Bibliography in the Catalog ULE

Basic

Complementary


Recommendations


Subjects that it is recommended to have taken before
PRINCIPLES OF MARKETING / 00511002
PRINCIPLES OF BUSINESS ADMINISTRATION / 00511005