Educational guide
IDENTIFYING DATA							2022_23
Subject	ACCOUNTING INFORMATION SYSTEMS					Code	00511028
Study programme	0511 - G.MARKETING E INVESTIGACIÓN DE MERCADOS
Descriptors	Credit.	Type	Year	Period
	6	Compulsory	Third	Second
Language	Castellano
Prerequisites
Department	DIREC.Y ECONOMIA DE LA EMPRESA
Coordinador	LÓPEZ GONZÁLEZ , ENRIQUE				E-mail	elopg@unileon.es mcmenc@unileon.es
Lecturers	LÓPEZ GONZÁLEZ , ENRIQUE MENDAÑA CUERVO , MARÍA CRISTINA
Web	http://sicodinet.unileon.es
General description
Tribunales de Revisión	Tribunal titular Cargo Departamento Profesor Presidente DIREC.Y ECONOMIA DE LA EMPRESA FERNANDEZ FERNANDEZ , JOSE MIGUEL Secretario DIREC.Y ECONOMIA DE LA EMPRESA MORALA GOMEZ , MARIA BELEN Vocal DIREC.Y ECONOMIA DE LA EMPRESA SIERRA FERNANDEZ , MARIA DEL PILAR Tribunal suplente Cargo Departamento Profesor Presidente DIREC.Y ECONOMIA DE LA EMPRESA GONZALEZ VELASCO , MARIA DEL CARMEN Secretario DIREC.Y ECONOMIA DE LA EMPRESA AMOR TAPIA , BORJA Vocal DIREC.Y ECONOMIA DE LA EMPRESA VALDUNCIEL BUSTOS , LAURA

Competencias

Code
A16273
A16275
B5093
B5096
B5102
B5108
B5110

Learning aims

	Competences
	A16273 A16275	B5093 B5096 B5102 B5108 B5110
	A16273 A16275	B5093 B5096 B5102 B5108 B5110
	A16273 A16275	B5093 B5096 B5102 B5108 B5110

Contents

Topic	Sub-topic

Planning

Methodologies  ::  Tests
	Class hours	Hours outside the classroom	Total hours
	45	15	60
	15	30	45
	0	25	25
Lecture	10	0	10
Mixed tests	6	0	6
	4	0	4
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies

Methodologies   ::  

	Description
Lecture

Personalized attention

Lecture

Description

Assessment

	Description	Qualification
Mixed tests		40%
		45%
Other comments and second call

Sources of information

Access to Recommended Bibliography in the Catalog ULE

Basic	SIMKIN, M.G.; NORMAN, C.S. y ROSE, J., Core concepts of accounting information systems, John Wiley & Sons, 2012 GREWAL, D. y LEVY, M., Marketing, McGraw-Hill/Irwin, 2014 PRIDE, W.M. y FERRELL, O.C., Marketing, Cengage Learning, 2016 MCDONALD, M. y MOUNCEY, P., Marketing accountability: how to measure marketing effectiveness, Kogan Page, 2009 MCDONALD, M.; SMITH, B. y WARD, K., Marketing Due Diligence: Reconnecting Strategy to Share Price, Butterworth-Heinemann, 2006 DIBB, S. y SIMKIN, L., Marketing Essentials, Cengage Learning EMEA, 2013 KOTLER. Ph. y KELLER, K.L. , Marketing management, Pearson, 2012 HARTLEY, R.F., Marketing mistakes and successes, John Wiley & Sons, 2009 MCDONALD, M.; FROW, P. y Payne, A., Marketing plans for service businesses: a complete guide, John Wiley & Sons, 2011 SOLOMON, M.R.; MARSHALL, G.W. y STUART, E.W., Marketing: real people, real choices, Pearson, 2012 KERIN, R.A. y HARTLEY, S.W., Marketing: The Core, McGraw Hill Education, 2016
Complementary

Recommendations