Educational guide

IDENTIFYING DATA

2022_23

Subject

AGRI-FOOD MARKETING

Code

00511034

Study programme

0511 - G.MARKETING E INVESTIGACIÓN DE MERCADOS

Descriptors

Credit.

Type

Year

Period

Optional

First

Language

Castellano

Prerequisites

Department

DIREC.Y ECONOMIA DE LA EMPRESA

Coordinador

GONZÁLEZ GUTIERREZ , LAURA

E-mail

lgong@unileon.es
masula@unileon.es
sblanm@unileon.es

Lecturers

SULÉ ALONSO , MARÍA ARÁNZAZU

BLANCO MORENO , SOFIA

GONZÁLEZ GUTIERREZ , LAURA

Web

http://

General description

English Friendly. The main objective of the course is to study the particular characteristics of Marketing which is specific to companies in the Agrofood Sector. This enables the student to have a theoretical and practical perspective which will be essential in order to improve the management of these companies. Students will also learn to adapt to new necessities created by a higher business competitiveness, to consumers' increasing demands and to the internationalization of the markets.

Tribunales de Revisión

Tribunal titular
Cargo	Departamento	Profesor
Presidente	DIREC.Y ECONOMIA DE LA EMPRESA	PLACER GALAN , JOSE LUIS
Secretario	DIREC.Y ECONOMIA DE LA EMPRESA	GONZALEZ FERNANDEZ , ANA MARIA
Vocal	DIREC.Y ECONOMIA DE LA EMPRESA	LANERO CARRIZO , ANA

Tribunal suplente
Cargo	Departamento	Profesor
Presidente	DIREC.Y ECONOMIA DE LA EMPRESA	VAZQUEZ BURGUETE , JOSE LUIS
Secretario	DIREC.Y ECONOMIA DE LA EMPRESA	GUTIERREZ RODRIGUEZ , PABLO
Vocal	DIREC.Y ECONOMIA DE LA EMPRESA	RODRIGUEZ SANTOS , MARIA DEL CARMEN

Competencias

Code
A16274
A16275
A16276
B5093
B5095
B5098
B5103
B5105
B5106
B5111

Learning aims

	Competences
	A16274 A16275 A16276	B5093 B5095 B5098 B5103 B5105 B5106 B5111

Contents

Topic	Sub-topic

Planning

Methodologies :: Tests
	Class hours	Hours outside the classroom	Total hours
Assignments	30	50	80

Seminars	10	30	40
Personal tuition	10	0	10

Lecture	10	0	10

Extended-answer tests	2	0	2
Practical tests	4	0	4
Oral tests	4	0	4

(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies

Methodologies ::

	Description
Assignments
Seminars
Personal tuition
Lecture

Personalized attention

Personal tuition

Description

Assessment

	Description	Qualification
Practical tests	Students must solve the practical cases and present them to the rest of the class.	50%
Extended-answer tests	The theoretical contents of the subject will be assessed by means of a written exam with questions to answer	50%

Other comments and second call

Sources of information

Access to Recommended Bibliography in the Catalog ULE

Basic	, , ,

Complementary	, , ,

Recommendations

Subjects that it is recommended to have taken before

PRINCIPLES OF MARKETING / 00511002

QUALITATIVE TECHNIQUES IN MARKET RESEARCH / 00511007

QUANTITATIVE TECHNIQUES IN MARKET RESEARCH / 00511020


Other comments
English-friendly students will have materials and books available in English at their disposal. Moreover, they will be able to do assignments, activities, and exams in English. Furthermore, they will be able to have in-person or online office hours in English.