Educational guide
IDENTIFYING DATA							2017_18
Subject	TOURISM MARKETING					Code	00511035
Study programme	G.MARKETING E INVESTIGACIóN DE MERCADOS
Descriptors	Credit.	Type	Year	Period
	6	Optional		Second
Language
Prerequisites
Department	DIREC.Y ECONOMIA DE LA EMPRESA
Coordinador	GONZÁLEZ FERNÁNDEZ , ANA MARÍA				E-mail	amgonf@unileon.es mfcerb@unileon.es
Lecturers	CERVANTES BLANCO , MIGUEL FRANCISCO GONZÁLEZ FERNÁNDEZ , ANA MARÍA
Web	http://
General description
Tribunales de Revisión	Tribunal titular Cargo Departamento Profesor Presidente DIREC.Y ECONOMIA DE LA EMPRESA VAZQUEZ BURGUETE , JOSE LUIS Secretario DIREC.Y ECONOMIA DE LA EMPRESA GUTIERREZ RODRIGUEZ , PABLO Vocal DIREC.Y ECONOMIA DE LA EMPRESA LANERO CARRIZO , ANA Tribunal suplente Cargo Departamento Profesor Presidente DIREC.Y ECONOMIA DE LA EMPRESA PLACER GALAN , JOSE LUIS Secretario DIREC.Y ECONOMIA DE LA EMPRESA MUÑIZ MARTINEZ , NORBERTO Vocal DIREC.Y ECONOMIA DE LA EMPRESA SULE ALONSO , MARIA ARANZAZU

Competencias

Code
A16270
A16277
B5090
B5095
B5105
B5108

Learning aims

	Competences
	A16270	B5090 B5108
	A16270	B5095 B5108
	A16277	B5090 B5105
	A16277	B5095 B5105

Contents

Topic	Sub-topic

Planning

Methodologies  ::  Tests
	Class hours	Hours outside the classroom	Total hours
	25	30	55
	20	30	50
	0	30	30
Lecture	0	0	0
Mixed tests	7	0	7
	8	0	8
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies

Methodologies   ::  

	Description
Lecture

Personalized attention

Description

Assessment

	Description	Qualification
Mixed tests		50 %
		50 %
Other comments and second call

Sources of information

Access to Recommended Bibliography in the Catalog ULE

Basic	Rey Moreno, M., Dirección de Marketing Turístico, PIRÁMIDE, 2015 Bigné, E.; Font, X.; Andreu, L., Marketing de Destinos Turísticos, ESIC, 2000 Recuero Virto, N.; Blasco López, F. y García de Madariaga Miranda, J., Marketing del turismo cultural, Esic, 2016 Martos Martínez, L.M., Marketing en el sector turístico, SÍNTESIS, 2015 Serra, A., Marketing Turístico, ESIC, 2011 Cerveró, J.; Iglesias, O.; Villacampa, O., Marketing Turístico, EUB OCTAEDRO EMPRESA, 2002 Kotler, P.; Bowen, J.; Makens, J, Rufín, R.; Reina, M.D., Marketing Turístico, PEARSON PRENTICE HALL, 2015
Complementary

Recommendations

Subjects that it is recommended to have taken before

PRINCIPLES OF MARKETING / 00511002