Educational guide
IDENTIFYING DATA 2022_23
Subject TOURISM MARKETING Code 00511035
Study programme
0511 - G.MARKETING E INVESTIGACIÓN DE MERCADOS
Descriptors Credit. Type Year Period
6 Optional Second
Language
Prerequisites
Department DIREC.Y ECONOMIA DE LA EMPRESA
Coordinador
GONZÁLEZ FERNÁNDEZ , ANA MARÍA
E-mail amgonf@unileon.es
mfcerb@unileon.es
Lecturers
CERVANTES BLANCO , MIGUEL FRANCISCO
GONZÁLEZ FERNÁNDEZ , ANA MARÍA
Web http://
General description
Tribunales de Revisión
Tribunal titular
Cargo Departamento Profesor
Presidente DIREC.Y ECONOMIA DE LA EMPRESA VAZQUEZ BURGUETE , JOSE LUIS
Secretario DIREC.Y ECONOMIA DE LA EMPRESA GUTIERREZ RODRIGUEZ , PABLO
Vocal DIREC.Y ECONOMIA DE LA EMPRESA LANERO CARRIZO , ANA
Tribunal suplente
Cargo Departamento Profesor
Presidente DIREC.Y ECONOMIA DE LA EMPRESA PLACER GALAN , JOSE LUIS
Secretario DIREC.Y ECONOMIA DE LA EMPRESA MUÑIZ MARTINEZ , NORBERTO
Vocal DIREC.Y ECONOMIA DE LA EMPRESA SULE ALONSO , MARIA ARANZAZU

Competencias
Code  
A16270
A16277
B5090
B5095
B5105
B5108

Learning aims
Competences
A16270
B5090
B5108
A16270
B5095
B5108
A16277
B5090
B5105
A16277
B5095
B5105

Contents
Topic Sub-topic

Planning
Methodologies  ::  Tests
  Class hours Hours outside the classroom Total hours
25 30 55
 
20 30 50
0 30 30
 
Lecture 0 0 0
 
Mixed tests 7 0 7
8 0 8
 
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies
Methodologies   ::  
  Description
Lecture

Personalized attention
 
Description

Assessment
  Description Qualification
Mixed tests 50 %
45 %


5%
 
Other comments and second call

Sources of information
Access to Recommended Bibliography in the Catalog ULE

Basic Serra, A., Marketing Turístico, ESIC, 2011
de la Ballina Ballina, F.J., Marketing Turístico Aplicado, ESIC, 2017
Rey Moreno, M., Marketing Turístico. Fundamentos y Dirección, PIRÁMIDE, 2020

Complementary Rey Moreno, M., Dirección de Marketing Turístico, PIRÁMIDE, 2015
Gallego, M., Gestión de Productos Turísticos, PARANINFO, 2020
Recuero Virto, N.; Blasco López, F. y García de Madariaga Miranda, J., Marketing del turismo cultural, ESIC, 2016
Kotler, P.; Bowen, J.; Makens, J, Rufín, R.; Reina, M.D., Marketing Turístico, PEARSON PRENTICE HALL, 2015


Recommendations


Subjects that it is recommended to have taken before
PRINCIPLES OF MARKETING / 00511002