Educational guide
IDENTIFYING DATA							2023_24
Subject	PUBLIC SECTOR MARKETING					Code	00511036
Study programme	0511 - G.MARKETING E INVESTIGACIÓN DE MERCADOS
Descriptors	Credit.	Type	Year	Period
	6	Optional		First
Language	Castellano
Prerequisites
Department	DIREC.Y ECONOMIA DE LA EMPRESA
Coordinador	SANTOS GRANDA , SARA				E-mail	ssang@unileon.es rfuef@unileon.es
Lecturers	FUENTES FERNANDEZ , ROSANA SANTOS GRANDA , SARA
Web	http://
General description
Tribunales de Revisión	Tribunal titular Cargo Departamento Profesor Presidente DIREC.Y ECONOMIA DE LA EMPRESA VAZQUEZ BURGUETE , JOSE LUIS Secretario DIREC.Y ECONOMIA DE LA EMPRESA GONZALEZ FERNANDEZ , ANA MARIA Vocal DIREC.Y ECONOMIA DE LA EMPRESA RODRIGUEZ SANTOS , MARIA DEL CARMEN Tribunal suplente Cargo Departamento Profesor Presidente DIREC.Y ECONOMIA DE LA EMPRESA MUÑIZ MARTINEZ , NORBERTO Secretario DIREC.Y ECONOMIA DE LA EMPRESA SAHELICES PINTO , CESAR Vocal DIREC.Y ECONOMIA DE LA EMPRESA SULE ALONSO , MARIA ARANZAZU

Competencias

Code
A16274
A16277
B5103
B5105
C2	CMECES2 That students know how to apply their knowledge to their work or vocation in a professional manner and possess the skills that are usually demonstrated through the development and defense of arguments and the resolution of problems within their area of study.
C4	CMECES4 That students can transmit information, ideas, problems and solutions to both a specialised and non-specialised audience

Learning aims

	Competences
		B5105
	A16274 A16277
		B5103	C2 C4

Contents

Topic	Sub-topic

Planning

Methodologies  ::  Tests
	Class hours	Hours outside the classroom	Total hours
	30	40	70
	10	30	40
	0	20	20
Lecture	10	0	10
	6	0	6
Mixed tests	4	0	4
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies

Methodologies   ::  

	Description
Lecture

Personalized attention

Description

Assessment

	Description	Qualification
		Supondrá el 30% de la calificación de la asignatura (con una ponderación en función de la participación y asistencia a clase entre 0,5 y 1,5).
Mixed tests		Supondrá el 50% de la calificación de la asignatura.
Other comments and second call

Sources of information

Access to Recommended Bibliography in the Catalog ULE

Basic	Vázquez, J.L. y Placer, J.L., Cinco temas de introducción al marketing público (2000), José Luis Vázquez, León Barranco, F.J., Marketing político y electoral (2010), ESIC, Pozuelo de Alarcón
Complementary	Rufín, R. y Medina, C., Marketing público (2012), ESIC, Pozuelo de Alarcón

Recommendations

Subjects that it is recommended to have taken before

PRINCIPLES OF MARKETING / 00511002